{"id":23533,"date":"2023-07-17T21:20:17","date_gmt":"2023-07-17T13:20:17","guid":{"rendered":"https:\/\/domyweb.org\/?p=23533"},"modified":"2024-02-12T21:19:49","modified_gmt":"2024-02-12T13:19:49","slug":"technical-seo","status":"publish","type":"post","link":"https:\/\/domyweb.org\/technical-seo\/","title":{"rendered":"\u6280\u8853\u6027 SEO \uff1a\u8b93\u641c\u7d22\u5f15\u64ce\u66f4\u6709\u6548\u5730\u722c\u53d6\u548c\u7d22\u5f15\u4f60\u7684\u7db2\u7ad9"},"content":{"rendered":"\n<p>\u6280\u8853\u6027 SEO (Technical SEO) \u662f\u5c08\u9580\u91dd\u5c0d\u7db2\u7ad9\u5f8c\u53f0\u6280\u8853\u5c64\u9762\u9032\u884c\u7684\u512a\u5316\u5de5\u4f5c\uff0c\u5b83\u7684\u76ee\u7684\u662f\u8b93\u641c\u7d22\u5f15\u64ce\u80fd\u66f4\u6709\u6548\u7387\u5730\u722c\u53d6\u548c\u7d22\u5f15\u4f60\u7684\u7db2\u7ad9\u3002\u96d6\u7136\u5b83\u53ef\u80fd\u9700\u8981\u4e00\u4e9b\u6280\u8853\u77e5\u8b58\uff0c\u4f46\u662f\u5c0d\u65bc\u4f60\u7684\u7db2\u7ad9\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801\uff08SERP\uff09\u4e0a\u7684\u8868\u73fe\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6280\u8853\u6027 SEO (Technical SEO) \u4e3b\u8981\u5143\u7d20<\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u662f Technical SEO \u7684\u4e3b\u8981\u5143\u7d20\uff1a<\/p>\n\n\n\n<ol>\n<li><strong>\u7db2\u7ad9\u901f\u5ea6<\/strong>\uff1a\u5982\u4eca\uff0c\u7db2\u7ad9\u7684\u52a0\u8f09\u901f\u5ea6\u662f\u4e00\u500b\u91cd\u8981\u7684\u6392\u540d\u56e0\u7d20\u3002Google \u80fd\u5920\u8861\u91cf\u4f60\u7684\u7db2\u7ad9\u901f\u5ea6\uff0c\u5982\u679c\u7db2\u7ad9\u52a0\u8f09\u901f\u5ea6\u592a\u6162\uff0c\u53ef\u80fd\u6703\u964d\u4f4e\u4f60\u7684\u7db2\u7ad9\u6392\u540d\u3002<\/li>\n\n\n\n<li><strong>\u79fb\u52d5\u512a\u5316<\/strong>\uff1a\u7531\u65bcGoogle\u5df2\u7d93\u8f49\u5411\u4e86\u79fb\u52d5\u512a\u5148\u7684\u7d22\u5f15\uff0c\u56e0\u6b64\u4f60\u7684\u7db2\u7ad9\u5728\u79fb\u52d5\u88dd\u7f6e\u4e0a\u7684\u8868\u73fe\u975e\u5e38\u91cd\u8981\u3002\u4f60\u9700\u8981\u78ba\u4fdd\u4f60\u7684\u7db2\u7ad9\u5c0d\u6240\u6709\u985e\u578b\u7684\u88dd\u7f6e\u90fd\u9032\u884c\u4e86\u512a\u5316\uff0c\u5305\u62ec\u624b\u6a5f\u548c\u5e73\u677f\u96fb\u8166\u3002<\/li>\n\n\n\n<li><strong>XML Sitemap<\/strong>\uff1a\u9019\u662f\u4e00\u500b\u5217\u51fa\u4f60\u7db2\u7ad9\u6240\u6709\u9801\u9762\u7684\u6587\u4ef6\uff0c\u53ef\u4ee5\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u4e86\u89e3\u4f60\u7684\u7db2\u7ad9\u7d50\u69cb\uff0c\u4e26\u66f4\u6709\u6548\u5730\u722c\u53d6\u4f60\u7684\u7db2\u7ad9\u3002<\/li>\n\n\n\n<li><strong>Robots.txt<\/strong>\uff1a\u9019\u662f\u4e00\u500b\u53ef\u4ee5\u544a\u8a34\u641c\u5c0b\u5f15\u64ce\u54ea\u4e9b\u9801\u9762\u53ef\u4ee5\u722c\u53d6\u3001\u54ea\u4e9b\u9801\u9762\u4e0d\u61c9\u8a72\u722c\u53d6\u7684\u6587\u4ef6\u3002<\/li>\n\n\n\n<li><strong>SSL\/HTTPS<\/strong>\uff1a\u5b89\u5168\u5957\u63a5\u5c64\uff08SSL\uff09\u6216\u8d85\u6587\u672c\u50b3\u8f38\u5354\u5b9a\u5b89\u5168\uff08HTTPS\uff09\u662f\u4e00\u7a2e\u5b89\u5168\u6280\u8853\uff0c\u53ef\u4ee5\u4fdd\u8b77\u4f60\u7684\u7db2\u7ad9\u548c\u7528\u6236\u7684\u8cc7\u8a0a\u3002Google \u5df2\u7d93\u5c07 HTTPS \u4f5c\u70ba\u4e00\u500b\u6392\u540d\u56e0\u7d20\uff0c\u6240\u4ee5\u4f7f\u7528 HTTPS \u53ef\u4ee5\u63d0\u9ad8\u4f60\u7684\u7db2\u7ad9\u6392\u540d\u3002<\/li>\n\n\n\n<li><strong>\u7db2\u7ad9\u7d50\u69cb<\/strong>\uff1a\u4e00\u500b\u826f\u597d\u7684\u7db2\u7ad9\u7d50\u69cb\u53ef\u4ee5\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u548c\u7528\u6236\u66f4\u597d\u5730\u5c0e\u822a\u4f60\u7684\u7db2\u7ad9\u3002<\/li>\n\n\n\n<li><strong>URL\u7d50\u69cb<\/strong>\uff1a\u4e00\u500b\u6e05\u6670\u7684URL\u7d50\u69cb\u53ef\u4ee5\u8b93\u641c\u5c0b\u5f15\u64ce\u66f4\u5bb9\u6613\u5730\u7406\u89e3\u6bcf\u500b\u9801\u9762\u7684\u5167\u5bb9\u3002<\/li>\n\n\n\n<li><strong>Schema \u6a19\u8a18<\/strong>\uff1a\u9019\u662f\u4e00\u7a2e\u7d50\u69cb\u5316\u6578\u64da\uff0c\u53ef\u4ee5\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u4f60\u7684\u7db2\u7ad9\u5167\u5bb9\u3002<\/li>\n\n\n\n<li><strong>301 \u91cd\u5b9a\u5411<\/strong>\uff1a\u5982\u679c\u4f60\u522a\u9664\u6216\u79fb\u52d5\u4e86\u4e00\u500b\u9801\u9762\uff0c\u4f60\u9700\u8981\u8a2d\u7f6e\u4e00\u500b 301 \u91cd\u5b9a\u5411\uff0c\u5c07\u7528\u6236\u548c\u641c\u5c0b\u5f15\u64ce\u5c0e\u5411\u65b0\u7684 URL\u3002<\/li>\n\n\n\n<li><strong>Google Search Console\u7684\u4f7f\u7528<\/strong>\uff1aGoogle <strong>Search C<\/strong>onsole\u662f\u4e00\u500b\u5f37\u5927\u7684\u5de5\u5177\uff0c\u53ef\u4ee5\u5e6b\u52a9\u4f60\u4e86\u89e3\u4f60\u7684\u7db2\u7ad9\u5728 Google \u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u8868\u73fe\u3002\u4f60\u53ef\u4ee5\u7528\u5b83\u4f86\u63d0\u4ea4\u4f60\u7684 Sitemap\uff0c\u6aa2\u67e5\u7d22\u5f15\u932f\u8aa4\uff0c\u67e5\u770b\u4f60\u7684\u7db2\u7ad9\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u8868\u73fe\uff0c\u7b49\u7b49\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7website-speed\">\u7db2\u7ad9\u52a0\u8f09\u901f\u5ea6\u7684\u5f71\u97ff\u548c\u512a\u5316\u65b9\u6cd5(Website Speed)<\/h2>\n\n\n\n<p>\u7db2\u7ad9\u52a0\u8f09\u901f\u5ea6\u5728 SEO \u4e2d\u5177\u6709\u91cd\u8981\u7684\u5f71\u97ff\u529b\u3002\u81ea2010\u5e74\u4ee5\u4f86\uff0c\u5b83\u5df2\u7d93\u662f\u684c\u9762\u8a2d\u5099\u7684\u91cd\u8981\u6392\u540d\u6307\u6a19\uff0c\u800c\u5f9e2018\u5e74\u8d77\uff0c\u5b83\u4e5f\u88ab\u8996\u70ba\u5f71\u97ff\u79fb\u52d5\u8a2d\u5099\u6392\u540d\u7684\u91cd\u8981\u56e0\u7d20\u3002\u5728\u641c\u7d22\u7d50\u679c\u4e2d\uff0c\u82e5\u5169\u500b\u76f8\u540c\u7684\u9801\u9762\u4f4d\u65bc\u4e0d\u540c\u7684\u7db2\u7ad9\u4e0a\uff0cGoogle\u901a\u5e38\u6703\u504f\u5411\u6392\u540d\u52a0\u8f09\u901f\u5ea6\u66f4\u5feb\u7684\u9801\u9762\u3002<\/p>\n\n\n\n<p>\u4f86\u81ea<a href=\"https:\/\/trinity.one\/insights\/user-experience\/page-speed-conversion-2019-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trinity.One<\/a>\u7684\u6578\u64da\u8868\u660e\uff0c\u53ea\u670915%\u7684\u7db2\u7ad9\u5728\u53ef\u63a5\u53d7\u7684\u9801\u9762\u52a0\u8f09\u901f\u5ea6\u4e0b\u904b\u884c\u3002\u6b64\u5916\uff0c\u7576\u7db2\u7ad9\u52a0\u8f09\u6642\u9593\u9054\u52305\u79d2\u6642\uff0c\u5c07\u670937%\u7684\u8a2a\u554f\u8005\u9078\u64c7\u96e2\u958b\u3002\u800c\u7db2\u7ad9\u52a0\u8f09\u901f\u5ea6\u7684\u5ef6\u9072\u6bcf\u589e\u52a01\u79d2\uff0c\u8f49\u63db\u7387\u5c31\u6703\u4e0b\u964d7%\u3002\u9019\u4e9b\u6578\u64da\u518d\u6b21\u5f37\u8abf\u4e86\u512a\u5316\u7db2\u7ad9\u52a0\u8f09\u901f\u5ea6\u7684\u91cd\u8981\u6027\u3002\u5c24\u5176\u662f\u8003\u616e\u5230\u7528\u6236\u9ad4\u9a57 (UX) \u7684\u6307\u6a19\uff0c\u5982\u7db2\u7ad9\u505c\u7559\u6642\u9593\u3001\u6bcf\u6b21\u6703\u8a71\u9801\u6578\u548c\u8df3\u51fa\u7387\uff0c\u90fd\u8207\u9801\u9762\u52a0\u8f09\u901f\u5ea6\u6709\u76f4\u63a5\u95dc\u806f\u3002<\/p>\n\n\n\n<p>\u7406\u60f3\u7684\u9801\u9762\u52a0\u8f09\u6642\u9593\u61c9\u57283\u79d2\u4ee5\u5167\u3002\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u7121\u6cd5\u9054\u5230\u9019\u500b\u6a19\u6e96\uff0c\u90a3\u9ebc\u53ef\u80fd\u9700\u8981\u9032\u884c\u4e00\u4e9b\u512a\u5316\u3002\u9019\u53ef\u80fd\u5305\u62ec\u58d3\u7e2e\u5716\u50cf\u4ee5\u6e1b\u5c11\u6587\u4ef6\u5927\u5c0f\u3001\u7e2e\u77ed\u4f3a\u670d\u5668\u97ff\u61c9\u6642\u9593\u3001\u6e1b\u5c11\u91cd\u5b9a\u5411\u3001\u5229\u7528\u700f\u89bd\u5668\u7de9\u5b58\u3001\u512a\u5316CSS\u548cJavaScript\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u4f7f\u7528\u4ee5\u4e0b\u5de5\u5177\u4f86\u6e2c\u91cf\u4f60\u7684\u7db2\u7ad9\u901f\u5ea6\uff1a<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gtmetrix<\/a>\uff1a\u9019\u662f\u4e00\u500b\u529f\u80fd\u5f37\u5927\u7684\u5de5\u5177\uff0c\u63d0\u4f9b\u4e86\u8a73\u7d30\u7684\u6027\u80fd\u5831\u544a\uff0c\u4e26\u63d0\u4f9b\u6539\u5584\u7db2\u7ad9\u6027\u80fd\u7684\u5177\u9ad4\u5efa\u8b70\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/www.webpagetest.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">WebPageTest<\/a>\uff1a\u9019\u500b\u5de5\u5177\u5141\u8a31\u4f60\u5f9e\u4e16\u754c\u5404\u5730\u7684\u591a\u500b\u4f4d\u7f6e\u548c\u591a\u7a2e\u700f\u89bd\u5668\u4f86\u6e2c\u8a66\u4f60\u7684\u7db2\u7ad9\u901f\u5ea6\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pingdom<\/a>\uff1a\u9019\u500b\u5de5\u5177\u63d0\u4f9b\u7db2\u7ad9\u901f\u5ea6\u6e2c\u8a66\u4ee5\u53ca\u6301\u7e8c\u7684\u6027\u80fd\u76e3\u63a7\u670d\u52d9\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">PageSpeed Insights<\/a>\uff1a\u9019\u662fGoogle\u63d0\u4f9b\u7684\u5de5\u5177\uff0c\u9664\u4e86\u6e2c\u8a66\u7db2\u7ad9\u901f\u5ea6\u5916\uff0c\u9084\u63d0\u4f9b\u4e86\u4e00\u4e9b\u5177\u9ad4\u7684\u512a\u5316\u5efa\u8b70\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"437\" src=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-44.png\" alt=\"\" class=\"wp-image-23536\" srcset=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-44.png 1080w, https:\/\/domyweb.org\/wp-content\/uploads\/image-44-510x206.png 510w, https:\/\/domyweb.org\/wp-content\/uploads\/image-44-225x91.png 225w, https:\/\/domyweb.org\/wp-content\/uploads\/image-44-768x311.png 768w, https:\/\/domyweb.org\/wp-content\/uploads\/image-44-300x121.png 300w, https:\/\/domyweb.org\/wp-content\/uploads\/image-44-600x243.png 600w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/domyseo.org\/page-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7db2\u7ad9\u901f\u5ea6(Page Speed) : \u5982\u4f55\u512a\u5316\u4ee5\u63d0\u9ad8\u7db2\u7ad9\u901f\u5ea6<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/web.dev\/vitals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Core Web Vitals<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/kinsta.com\/learn\/page-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">A Beginner\u2019s Guide to Website Speed Optimization<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/seosly.com\/google-page-experience-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Page Experience Audit (15 Steps + Free Audit Template)<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"24-https\">\u78ba\u4fdd\u7db2\u7ad9\u4e0a\u4f7f\u7528\u7684\u662f HTTPS\uff1a\u70ba\u4f55\u91cd\u8981\u4ee5\u53ca\u5982\u4f55\u5be6\u65bd\uff1f<\/h2>\n\n\n\n<p>Https \u662f\u4e00\u500b<a href=\"https:\/\/webmasters.googleblog.com\/2014\/08\/https-as-ranking-signal.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u7d93\u904e\u78ba\u8a8d<\/a>\u7684\u6392\u540d\u56e0\u7d20\u3002<\/p>\n\n\n\n<p>\u81ea2019\u5e74\u958b\u59cb\uff0cChrome \u700f\u89bd\u5668\u628a\u975e https \u7684\u7db2\u7ad9\u6a19\u8a18\u70ba\u4e0d\u5b89\u5168\u3002\u800c\u5982\u679c 2 \u500b\u7db2\u7ad9\u76f8\u540c\uff0c\u5247\u641c\u7d22\u7d50\u679c\u5c07\u512a\u5148\u9078\u64c7\u5728 https \u4e0a\u904b\u884c\u7684\u7db2\u7ad9\u3002<\/p>\n\n\n\n<p>HTTPS(\u8d85\u6587\u672c\u50b3\u8f38\u5b89\u5168\u5354\u8b70)\u70ba\u6578\u64da\u63d0\u4f9b\u4e86\u4e00\u500b\u52a0\u5bc6\u901a\u9053\uff0c\u78ba\u4fdd\u6578\u64da\u5728\u7528\u6236\u7684\u700f\u89bd\u5668\u8207\u4f60\u7684\u7db2\u7ad9\u4e4b\u9593\u7684\u50b3\u8f38\u904e\u7a0b\u4e2d\u4e0d\u88ab\u7aca\u53d6\u6216\u7be1\u6539\u3002\u7279\u5225\u662f\u5c0d\u65bc\u6d89\u53ca\u654f\u611f\u6578\u64da\u5982\u4fe1\u7528\u5361\u8cc7\u8a0a\u6216\u500b\u4eba\u8eab\u4efd\u8cc7\u8a0a\u7684\u7db2\u7ad9\uff0c\u4f7f\u7528HTTPS\u662f\u7d55\u5c0d\u5fc5\u8981\u7684\u3002<\/p>\n\n\n\n<p>\u8981\u600e\u9ebc\u77e5\u9053\u7db2\u7ad9\u4e0a\u662f\u5426\u4f7f\u7528 Https\uff1f<\/p>\n\n\n\n<p>\u5982\u679c\u53ef\u4ee5\u5728\u7db2\u5740\u5de6\u908a\u627e\u5230\u4e00\u500b\u5c0f\u9396\u982d\uff0c\u90a3\u5c31\u662f\u6709\u4f7f\u7528Https<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"736\" height=\"154\" src=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-45.png\" alt=\"\" class=\"wp-image-23537\" srcset=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-45.png 736w, https:\/\/domyweb.org\/wp-content\/uploads\/image-45-510x107.png 510w, https:\/\/domyweb.org\/wp-content\/uploads\/image-45-225x47.png 225w, https:\/\/domyweb.org\/wp-content\/uploads\/image-45-300x63.png 300w, https:\/\/domyweb.org\/wp-content\/uploads\/image-45-600x126.png 600w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<p>\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u9084\u6c92\u6709\u4f7f\u7528 HTTPS\uff0c\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5be6\u65bd\u6b65\u9a5f\uff1a<\/p>\n\n\n\n<ol>\n<li>\u7372\u53d6 SSL \u8b49\u66f8\uff1aSSL \u8b49\u66f8\u662fHTTPS\u904b\u4f5c\u7684\u57fa\u790e\uff0c\u5b83\u80fd\u8b49\u660e\u4f60\u7684\u7db2\u7ad9\u662f\u8ab0\u5b83\u6240\u8aaa\u7684\u662f\u8ab0\uff0c\u4e26\u78ba\u4fdd\u6578\u64da\u7684\u5b89\u5168\u50b3\u8f38\u3002\u4f60\u53ef\u4ee5\u5411<a href=\"https:\/\/letsencrypt.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lets Encrypt<\/a>\u7533\u8acb\u514d\u8cbb\u7684SSL\u8b49\u66f8\uff0c\u6216\u5411SSL\u63d0\u4f9b\u5546\u8cfc\u8cb7\u3002<\/li>\n\n\n\n<li>\u5b89\u88dd SSL \u8b49\u66f8\uff1a\u7372\u5f97\u8b49\u66f8\u5f8c\uff0c\u9700\u8981\u5728\u4f60\u7684\u7db2\u7ad9\u4f3a\u670d\u5668\u4e0a\u5b89\u88dd\u5b83\u3002\u9019\u901a\u5e38\u9700\u8981\u900f\u904e\u4f3a\u670d\u5668\u7684\u63a7\u5236\u9762\u677f\u64cd\u4f5c\uff0c\u6216\u8005\u806f\u7e6b\u4f60\u7684\u4e3b\u6a5f\u670d\u52d9\u63d0\u4f9b\u5546\u4f86\u5354\u52a9\u5b89\u88dd\u3002<\/li>\n\n\n\n<li>\u914d\u7f6e 301 \u91cd\u5b9a\u5411\uff1a\u70ba\u4e86\u78ba\u4fdd\u7528\u6236\u8207\u641c\u7d22\u5f15\u64ce\u7e3d\u662f\u9032\u5165\u4f60\u7684 HTTPS \u7db2\u7ad9\uff0c\u4f60\u9700\u8981\u8a2d\u7f6e\u4e00\u500b\u5f9e HTTP \u5230 HTTPS \u7684 301 \u91cd\u5b9a\u5411\u3002\u9019\u901a\u5e38\u53ef\u4ee5\u5728 .htaccess \u6a94\u6848\u4e2d\u5b8c\u6210\uff0c\u6216\u8005\u5229\u7528\u67d0\u4e9bWordPress\u63d2\u4ef6\u5982 Really Simple SSL \u7b49\u3002<\/li>\n\n\n\n<li>\u66f4\u65b0\u7db2\u7ad9\u8a2d\u7f6e\uff1a\u6700\u5f8c\uff0c\u4f60\u9700\u8981\u5728\u4f60\u7684CMS\u5982WordPress\u7684\u8a2d\u7f6e\u4e2d\uff0c\u5c07\u4f60\u7684\u7db2\u7ad9\u5730\u5740\u66f4\u6539\u70ba HTTPS \u7248\u672c\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u9032\u884c\u9019\u4e9b\u6b65\u9a5f\u5f8c\uff0c\u4f60\u7684\u7db2\u7ad9\u5c31\u80fd\u4ee5 HTTPS \u904b\u884c\uff0c\u63d0\u4f9b\u66f4\u5b89\u5168\u7684\u700f\u89bd\u74b0\u5883\u3002<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80:<a href=\"https:\/\/httpstatus.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/httpstatus.io\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"25-www-\">\u55ae\u4e00 www \u7248\u672c\u7684\u91cd\u8981\u6027<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"498\" src=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-46.png\" alt=\"\" class=\"wp-image-23538\" srcset=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-46.png 960w, https:\/\/domyweb.org\/wp-content\/uploads\/image-46-510x265.png 510w, https:\/\/domyweb.org\/wp-content\/uploads\/image-46-225x117.png 225w, https:\/\/domyweb.org\/wp-content\/uploads\/image-46-768x398.png 768w, https:\/\/domyweb.org\/wp-content\/uploads\/image-46-300x156.png 300w, https:\/\/domyweb.org\/wp-content\/uploads\/image-46-600x311.png 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u7db2\u5740\u7684\u7d71\u4e00\u6027\u5c0d\u65bc\u641c\u7d22\u5f15\u64ce\u512a\u5316\u4f86\u8aaa\u975e\u5e38\u91cd\u8981\u3002\u5177\u6709\u76f8\u540c\u5167\u5bb9\u4f46\u4e0d\u540c URL \u7684\u7db2\u7ad9\u53ef\u80fd\u5c0e\u81f4\u641c\u5c0b\u5f15\u64ce\u8aa4\u8a8d\u70ba\u662f\u91cd\u8907\u5167\u5bb9\uff0c\u9019\u53ef\u80fd\u5c0e\u81f4\u641c\u7d22\u6392\u540d\u964d\u4f4e\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u9019\u53ef\u80fd\u6703\u5206\u6563\u4f60\u7684\u7db2\u7ad9\u6d41\u91cf\uff0c\u4f7f\u5f97\u8a55\u4f30\u4f60\u7684\u7db2\u7ad9\u6027\u80fd\u8b8a\u5f97\u66f4\u52a0\u56f0\u96e3\u3002<\/p>\n\n\n\n<p>\u4f60\u7684\u7db2\u7ad9\u61c9\u8a72\u53ea\u80fd\u900f\u904e\u4e00\u500b\u9996\u9078\u7684 URL \u8a2a\u554f\u2014\u2014\u7121\u8ad6\u8a72 URL \u662f\u5426\u5305\u542b\u300cwww\u300d\uff0c\u6216\u662f\u9078\u64c7\u4f7f\u7528\u300chttp\u300d\u6216\u300chttps\u300d\u5354\u8b70\u2014\u2014\u4f60\u9700\u8981\u8a2d\u7f6e 301 URL \u91cd\u5b9a\u5411\uff0c\u5c07\u6240\u6709\u975e\u9996\u9078 URL \u91cd\u5b9a\u5411\u5230\u4f60\u7684\u9996\u9078 URL\u3002<\/p>\n\n\n\n<p>\u8981\u6aa2\u67e5\u4e00\u5207\u662f\u5426\u6b63\u5e38\uff0c\u8acb\u5c07\u9019\u56db\u500b URL \u63d2\u5165<a href=\"https:\/\/httpstatus.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">httpstatus.io<\/a>\uff1a<\/p>\n\n\n\n<ul>\n<li>http:\/\/yourdomain.com<\/li>\n\n\n\n<li>http:\/\/www.yourdomain.com<\/li>\n\n\n\n<li>https:\/\/yourdomain.com<\/li>\n\n\n\n<li>https:\/\/www.yourdomain.com<\/li>\n<\/ul>\n\n\n\n<p>\u5982\u679c\u4e00\u5207\u6b63\u5e38\uff0c\u4ed6\u5011\u4e2d\u7684\u4e09\u500b\u61c9\u8a72\u91cd\u5b9a\u5411\u5230\u7b2c\u56db\u500b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"434\" src=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-47.png\" alt=\"\" class=\"wp-image-23539\" srcset=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-47.png 774w, https:\/\/domyweb.org\/wp-content\/uploads\/image-47-510x286.png 510w, https:\/\/domyweb.org\/wp-content\/uploads\/image-47-225x126.png 225w, https:\/\/domyweb.org\/wp-content\/uploads\/image-47-768x431.png 768w, https:\/\/domyweb.org\/wp-content\/uploads\/image-47-300x168.png 300w, https:\/\/domyweb.org\/wp-content\/uploads\/image-47-600x336.png 600w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/figure>\n\n\n\n<p>\u5c31\u500b\u4eba\u800c\u8a00\uff0c\u6211\u66f4\u559c\u6b61\u9019\u500b\uff1a<\/p>\n\n\n\n<p>https:\/\/domain.com \u2013 \u6c92\u6709 www<\/p>\n\n\n\n<p>\u4e00\u6a23\u8a18\u5f97\u4f7f\u7528301\u628a\u5e36\u6709www\u7248\u672c\u7684\u6307\u5411\u6c92\u6709www\u7248\u672c\u7684\uff0c\u4e0d\u7136Google\u6703\u5c07\u5176\u8996\u70ba\u5169\u500b\u7db2\u7ad9\u3002<\/p>\n\n\n\n<p>\u5be6\u73fe\u9019\u4e00\u9ede\u7684\u65b9\u6cd5\u53d6\u6c7a\u65bc\u4f60\u7684\u4e3b\u6a5f\u548c\u670d\u52d9\u5668\u914d\u7f6e\u3002\u8a31\u591a\u7db2\u9801\u4e3b\u6a5f\u63d0\u4f9b\u5546\u90fd\u63d0\u4f9b\u4e86\u8a2d\u7f6e URL \u91cd\u5b9a\u5411\u7684\u7c21\u55ae\u5de5\u5177\uff0c\u4f60\u4e5f\u53ef\u4ee5\u5728 .htaccess \u6587\u4ef6\u6216 Nginx \u914d\u7f6e\u6587\u4ef6\u4e2d\u624b\u52d5\u8a2d\u7f6e\u91cd\u5b9a\u5411\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\uff0c\u4e00\u5b9a\u8981\u8a18\u5f97\u5728 Google Search Console \u548c\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u7684\u7db2\u7ad9\u7ba1\u7406\u5de5\u5177\u4e2d\uff0c\u66f4\u65b0\u4f60\u7684\u9996\u9078\u57df\u540d\u8a2d\u7f6e\uff0c\u4ee5\u53ca\u78ba\u4fdd\u4f60\u7684\u7db2\u7ad9\u5730\u5716\u4f7f\u7528\u7684\u662f\u9996\u9078\u7684 URL \u5f62\u5f0f\u3002<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80:<a href=\"https:\/\/httpstatus.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><\/em><\/a><em><a href=\"https:\/\/ahrefs.com\/blog\/301-redirects\/\" target=\"_blank\" rel=\"noreferrer noopener\">301 Redirects for SEO: Everything You Need to&nbsp;Know<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"26-mixedcontent-mixedcontent\">\u4fee\u6b63\u6df7\u5408\u5167\u5bb9 (Mixed-Content) \u7684\u7b56\u7565<\/h2>\n\n\n\n<p>\u6df7\u5408\u5167\u5bb9 (Mixed-Content)\u662f\u4ec0\u9ebc\uff1f<\/p>\n\n\n\n<p>\u6df7\u5408\u5167\u5bb9\u662f\u6307\u5728\u4e00\u500b\u7db2\u9801\u4e0a\uff0c\u540c\u6642\u5b58\u5728\u8457\u5b89\u5168\uff08\u4ee5 HTTPS \u5354\u8b70\u52a0\u8f09\uff09\u548c\u975e\u5b89\u5168\uff08\u4ee5 HTTP \u5354\u8b70\u52a0\u8f09\uff09\u7684\u8cc7\u6e90\u3002\u7576\u4e00\u500b\u4ee5 HTTPS \u5354\u8b70\u904b\u884c\u7684\u5b89\u5168\u7db2\u9801\u5617\u8a66\u52a0\u8f09\u975e\u5b89\u5168\u8cc7\u6e90\uff08\u4f8b\u5982\u5716\u50cf\u3001CSS\u7b49\uff09\uff0c\u5c31\u6703\u51fa\u73fe\u6240\u8b02\u7684\u201c\u6df7\u5408\u5167\u5bb9\u201d\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u5728 HTTPS \u4e0a\u904b\u884c\uff0c\u4f46\u537b\u5728 HTTP\uff08\u975e\u5b89\u5168\uff09\u4e0a\u52a0\u8f09\u4e86\u4e00\u500b CSS \u6587\u4ef6\uff0c\u9019\u7a2e\u60c5\u6cc1\u5c31\u6703\u7522\u751f\u6df7\u5408\u5167\u5bb9\u932f\u8aa4\u3002\u9019\u7a2e\u554f\u984c\u5f80\u5f80\u51fa\u73fe\u5728\u4f7f\u7528\u904e\u6642\u4e3b\u984c\u6216\u820a\u7248\u672c\u7db2\u7ad9\u63d2\u4ef6\u7684\u60c5\u6cc1\u4e0b\u3002<\/p>\n\n\n\n<p>\u6df7\u5408\u5167\u5bb9\u53ef\u80fd\u5c0d\u7db2\u7ad9\u7684\u5b89\u5168\u6027\u548c\u7528\u6236\u9ad4\u9a57\u7522\u751f\u5f71\u97ff\uff0c\u56e0\u6b64 Google \u548c\u5176\u4ed6\u700f\u89bd\u5668\u4f9b\u61c9\u5546\u5f37\u70c8\u5efa\u8b70\u7db2\u7ad9\u6240\u6709\u8005\u907f\u514d\u6df7\u5408\u5167\u5bb9\u7684\u51fa\u73fe\u3002<\/p>\n\n\n\n<p>\u70ba\u6b64\uff0c\u4f60\u9700\u8981\u78ba\u4fdd\u4f60\u7684\u7db2\u7ad9\u4e0a\u7684\u6240\u6709\u5167\u5bb9\u90fd\u4f7f\u7528 HTTPS \u5354\u8b70\u52a0\u8f09\uff0c\u5305\u62ec\u7db2\u7ad9\u4e0a\u7684\u6240\u6709\u5716\u7247\u3001\u8996\u983b\u3001\u8173\u672c\u6587\u4ef6\u3001CSS\u6a23\u5f0f\u8868\u4ee5\u53ca\u5176\u4ed6\u6240\u6709\u5f62\u5f0f\u7684\u5167\u5bb9\u3002\u9019\u4e5f\u6db5\u84cb\u4e86\u6240\u6709\u7b2c\u4e09\u65b9\u670d\u52d9\u6216\u63d2\u4ef6\u7522\u751f\u7684\u5167\u5bb9\uff0c\u5982\u793e\u4ea4\u5a92\u9ad4\u6309\u9215\u6216\u5d4c\u5165\u5f0f\u8996\u983b\u7b49\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u60f3\u627e\u51fa\u7db2\u7ad9\u4e0a\u53ef\u80fd\u5b58\u5728\u7684\u6df7\u5408\u5167\u5bb9\u554f\u984c\uff0c\u53ef\u4ee5\u4f7f\u7528\u50cf&nbsp;<a href=\"https:\/\/www.jitbit.com\/sslcheck\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jitbit SSL Check<\/a>&nbsp;\u9019\u6a23\u7684\u5de5\u5177\u9032\u884c\u6aa2\u6e2c\u3002<\/p>\n\n\n\n<p>\u89e3\u6c7a\u6df7\u5408\u5167\u5bb9\u554f\u984c\u7684\u5177\u9ad4\u65b9\u6cd5\u53d6\u6c7a\u65bc\u4f60\u7684\u7db2\u7ad9\u5e73\u53f0\u548c\u670d\u52d9\u5668\u8a2d\u7f6e\u3002\u5728\u67d0\u4e9b\u60c5\u6cc1\u4e0b\uff0c\u4f60\u53ef\u80fd\u9700\u8981\u624b\u52d5\u7de8\u8f2f\u7db2\u7ad9\u7684\u6e90\u4ee3\u78bc\u6216\u6578\u64da\u5eab\uff0c\u5c07\u6240\u6709\u7684 HTTP \u9023\u63a5\u66f4\u63db\u70ba HTTPS\u3002\u7576\u7136\uff0c\u4f60\u4e5f\u53ef\u4ee5\u4f7f\u7528\u63d2\u4ef6\u6216\u5de5\u5177\u4f86\u81ea\u52d5\u5b8c\u6210\u9019\u9805\u5de5\u4f5c\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u662f\u57fa\u65bc WordPress \u7684\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528 \u201cReally Simple SSL\u201d \u9019\u985e\u63d2\u4ef6\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\uff0c\u4fee\u6b63\u6240\u6709\u6df7\u5408\u5167\u5bb9\u554f\u984c\u5f8c\uff0c\u9700\u8981\u518d\u6b21\u9032\u884c\u6e2c\u8a66\u4ee5\u78ba\u4fdd\u4f60\u7684\u7db2\u7ad9\u5b8c\u5168\u9075\u5b88 HTTPS \u5354\u8b70\u3002\u5982\u679c\u7db2\u5740\u5217\u4e2d\u986f\u793a\u4e00\u500b\u7da0\u8272\u7684\u9396\u982d\u5716\u6a19\uff0c\u90a3\u5c31\u8868\u793a\u7db2\u7ad9\u5df2\u7d93\u5b89\u5168\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"27-xml-sitemap--google-search-consolegsc\">\u63d0\u4ea4 XML Sitemap \u7ad9\u9ede\u5730\u5716\u5230 Google Search Console(GSC)\uff1a\u5982\u4f55\u64cd\u4f5c\uff1f<\/h2>\n\n\n\n<p>\u6839\u64da Google \u7684\u8aaa\u6cd5\uff0cXML\u7ad9\u9ede\u5730\u5716\u662f\u4e00\u500b\u6587\u4ef6\uff0c\u60a8\u53ef\u4ee5\u5728\u5176\u4e2d\u63d0\u4f9b\u6709\u95dc\u7db2\u7ad9\u4e0a\u7684\u9801\u9762\u3001\u8996\u983b\u548c\u5176\u4ed6\u6587\u4ef6\u4ee5\u53ca\u5b83\u5011\u4e4b\u9593\u95dc\u4fc2\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u4e5f\u5c31\u662f\u8aaa\uff0c\u901a\u904e\u7ad9\u9ede\u5730\u5716 (Sitemap)\uff0c\u4f60\u53ef\u4ee5\u544a\u8a34\u641c\u7d22\u5f15\u64ce\u4f60\u7db2\u7ad9\u7684\u7d50\u69cb\uff0c\u4ee5\u53ca\u5b83\u5011\u61c9\u8a72\u6293\u53d6\u54ea\u4e9b\u9801\u9762\u3002<\/p>\n\n\n\n<p>Google \u6700\u7d42\u6703\u81ea\u884c\u627e\u5230\u4f60\u7684\u7db2\u7ad9\uff0c\u4f46\u624b\u52d5\u63d0\u4ea4\u7db2\u7ad9\u6709\u5e7e\u500b\u4e3b\u8981\u597d\u8655\uff1a<\/p>\n\n\n\n<ul>\n<li><strong>\u66f4\u5feb\u7684\u767c\u73fe\u3002<\/strong>\u5927\u591a\u6578\u65b0\u7db2\u7ad9\u6c92\u6709\u4f86\u81ea\u5176\u4ed6\u7db2\u7ad9\u7684\u4efb\u4f55\u53cd\u5411\u93c8\u63a5\uff0c\u56e0\u6b64 Google \u53ef\u80fd\u9700\u8981\u4e00\u6bb5\u6642\u9593\u624d\u80fd\u767c\u73fe\u5b83\u5011\u3002<\/li>\n\n\n\n<li><strong>\u6539\u5584\u4f60\u7684\u7db2\u7ad9\u3002<\/strong>Google Search Console \u63d0\u4f9b\u6709\u95dc\u5982\u4f55\u6539\u9032\u548c\u512a\u5316\u60a8\u7684\u7db2\u7ad9\u7684\u5efa\u8b70\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"640\" src=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-48.png\" alt=\"\" class=\"wp-image-23540\" srcset=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-48.png 900w, https:\/\/domyweb.org\/wp-content\/uploads\/image-48-510x363.png 510w, https:\/\/domyweb.org\/wp-content\/uploads\/image-48-225x160.png 225w, https:\/\/domyweb.org\/wp-content\/uploads\/image-48-768x546.png 768w, https:\/\/domyweb.org\/wp-content\/uploads\/image-48-300x213.png 300w, https:\/\/domyweb.org\/wp-content\/uploads\/image-48-600x427.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>\u8981\u63d0\u4ea4 XML Sitemap \u5230 Google Search Console\uff0c\u4f60\u9700\u8981\u6309\u7167\u4ee5\u4e0b\u6b65\u9a5f\u9032\u884c\uff1a<\/p>\n\n\n\n<ol>\n<li>\u751f\u6210\u4f60\u7684\u7db2\u7ad9\u7684 XML Sitemap\u3002\u5982\u679c\u4f60\u4f7f\u7528\u7684\u662f WordPress\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u5982 RankMath SEO \u6216 Yoast SEO \u9019\u985e\u7684\u63d2\u4ef6\u81ea\u52d5\u751f\u6210\u3002<\/li>\n\n\n\n<li>\u767b\u9304 Google Search Console\u3002\u5982\u679c\u4f60\u9084\u6c92\u6709\u5e33\u865f\uff0c\u53ef\u4ee5\u4f7f\u7528\u4f60\u7684 Google \u5e33\u865f\u8a3b\u518a\u4e00\u500b\u3002<\/li>\n\n\n\n<li>\u5728 Search Console \u4e3b\u756b\u9762\u4e2d\uff0c\u9078\u64c7\u4f60\u8981\u63d0\u4ea4\u7db2\u7ad9\u5730\u5716\u7684\u7db2\u7ad9\u3002\u5982\u679c\u4f60\u9084\u6c92\u6709\u5c07\u4f60\u7684\u7db2\u7ad9\u6dfb\u52a0\u5230 Search Console\uff0c\u4f60\u9700\u8981\u5148\u5b8c\u6210\u9019\u500b\u6b65\u9a5f\u3002<\/li>\n\n\n\n<li>\u5728\u5de6\u5074\u5c0e\u822a\u6b04\u4e2d\uff0c\u9ede\u64ca\u300cSitemap\u300d\u3002<\/li>\n\n\n\n<li>\u5728\u7db2\u7ad9\u5730\u5716\u9801\u9762\u4e2d\uff0c\u4f60\u6703\u770b\u5230\u4e00\u500b\u300c\u6dfb\u52a0\/\u6e2c\u8a66Sitemap\u300d\u7684\u6587\u5b57\u6846\u3002\u5728\u9019\u88e1\u8f38\u5165\u4f60\u7684 XML Sitemap \u7684 URL\uff0c\u901a\u5e38\u5f62\u5f0f\u5982 \u201csitemap_index.xml\u201d \u6216 \u201csitemap.xml\u201d\u3002\u9019\u662f\u4e00\u500b\u793a\u4f8b https:\/\/deliciousthemes.com\/sitemap_index.xml<\/li>\n\n\n\n<li>\u9ede\u64ca\u300c\u63d0\u4ea4\u300d\u6309\u9215\uff0cGoogle \u5c31\u6703\u958b\u59cb\u8655\u7406\u4f60\u7684\u7db2\u7ad9\u5730\u5716\u3002\u8655\u7406\u5b8c\u7562\u5f8c\uff0c\u4f60\u5c07\u80fd\u5920\u770b\u5230 Google \u627e\u5230\u7684 URL \u6578\u91cf\uff0c\u4ee5\u53ca\u4efb\u4f55\u53ef\u80fd\u7684\u932f\u8aa4\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u63d0\u4ea4\u4f60\u7684 XML Sitemap \u4e0d\u50c5\u53ef\u4ee5\u5e6b\u52a9 Google \u66f4\u5feb\u5730\u767c\u73fe\u4f60\u7684\u7db2\u7ad9\uff0c\u800c\u4e14\u9084\u80fd\u78ba\u4fdd Google \u80fd\u5920\u77ad\u89e3\u4f60\u7db2\u7ad9\u7684\u7d50\u69cb\uff0c\u4e26\u6709\u6548\u5730\u6293\u53d6\u6240\u6709\u91cd\u8981\u7684\u9801\u9762\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u5982\u679c Google \u5728\u8655\u7406\u4f60\u7684\u7db2\u7ad9\u5730\u5716\u6642\u9047\u5230\u554f\u984c\uff0cGoogle Search Console \u5c07\u5411\u4f60\u5831\u544a\u932f\u8aa4\uff0c\u5f9e\u800c\u8b93\u4f60\u80fd\u5920\u5feb\u901f\u5730\u4fee\u5fa9\u554f\u984c\u3002<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/sitemaps\/overview\" target=\"_blank\" rel=\"noreferrer noopener\">Learn about sitemaps<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/backlinko.com\/hub\/seo\/sitemaps\" target=\"_blank\" rel=\"noreferrer noopener\">XML Sitemaps<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.oncrawl.com\/oncrawl-seo-thoughts\/optimize-xml-sitemap\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Optimize Your XML Sitemap to Improve Your SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/blog\/xml-sitemap\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Create an XML Sitemap: Tips &amp; Best Practices<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/submit-website-to-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Submit Your Website to Search Engines<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"419\" src=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-49.png\" alt=\"\" class=\"wp-image-23541\" srcset=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-49.png 1080w, https:\/\/domyweb.org\/wp-content\/uploads\/image-49-510x198.png 510w, https:\/\/domyweb.org\/wp-content\/uploads\/image-49-225x87.png 225w, https:\/\/domyweb.org\/wp-content\/uploads\/image-49-768x298.png 768w, https:\/\/domyweb.org\/wp-content\/uploads\/image-49-300x116.png 300w, https:\/\/domyweb.org\/wp-content\/uploads\/image-49-600x233.png 600w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6mobile-seo\">\u5982\u4f55\u78ba\u8a8d\u4e26\u512a\u5316\u7db2\u7ad9\u7684\u624b\u6a5f\u9069\u61c9\u6027\uff1f(Mobile SEO)<\/h2>\n\n\n\n<p>\u96a8\u8457\u667a\u80fd\u624b\u6a5f\u7684\u666e\u53ca\uff0c\u8a2a\u554f\u8005\u4f7f\u7528\u624b\u6a5f\u4f86\u67e5\u770b\u4f60\u7684\u7db2\u7ad9\u7684\u6bd4\u4f8b\u5df2\u7d93\u9054\u5230\u4e8660%\u4ee5\u4e0a\u3002\u9019\u610f\u5473\u8457\uff0c\u4f60\u7684\u7db2\u7ad9\u5fc5\u9808\u5728\u624b\u6a5f\u4e0a\u904b\u884c\u826f\u597d\uff0c\u4ee5\u9054\u5230\u826f\u597d\u7684\u7528\u6236\u9ad4\u9a57\u3002\u9019\u7a2e\u624b\u6a5f\u512a\u5316\u7684\u8a2d\u8a08\u88ab\u7a31\u70ba\u79fb\u52d5\u641c\u7d22\u5f15\u64ce\u512a\u5316(Mobile SEO)\u3002<\/p>\n\n\n\n<p>\u78ba\u8a8d\u548c\u512a\u5316\u7db2\u7ad9\u7684\u624b\u6a5f\u9069\u61c9\u6027\u6709\u5e7e\u500b\u6b65\u9a5f\u3002\u9996\u5148\uff0c\u4f60\u9700\u8981\u6e2c\u8a66\u4f60\u7684\u7db2\u7ad9\u5728\u79fb\u52d5\u8a2d\u5099\u4e0a\u7684\u5448\u73fe\u3002Google\u63d0\u4f9b\u4e86\u4e00\u500b\u7a31\u70ba \u201c<a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Mobile-Friendly Test<\/strong><\/a>\u201c\u7684\u5de5\u5177\uff0c\u4f60\u53ef\u4ee5\u5728\u9019\u500b\u5de5\u5177\u4e2d\u8f38\u5165\u4f60\u7684\u7db2\u7ad9\u7db2\u5740\uff0c\u5b83\u5c07\u6703\u544a\u8a34\u4f60\u4f60\u7684\u7db2\u7ad9\u662f\u5426\u9069\u5408\u5728\u624b\u6a5f\u4e0a\u700f\u89bd\u3002\u9019\u662f\u4e00\u500b\u5f88\u597d\u7684\u521d\u6b65\u6e2c\u8a66\u5de5\u5177\uff0c\u4f46\u5b83\u53ef\u80fd\u7121\u6cd5\u63d0\u4f9b\u8db3\u5920\u7684\u4fe1\u606f\u4f86\u512a\u5316\u4f60\u7684\u7db2\u7ad9\u3002<\/p>\n\n\n\n<p>\u9664\u4e86Google\u7684\u5de5\u5177\u5916\uff0c\u4f60\u9084\u53ef\u4ee5\u4f7f\u7528Chrome\u7684\u958b\u767c\u8005\u5de5\u5177\u4f86\u6e2c\u8a66\u4f60\u7684\u7db2\u7ad9\u5728\u4e0d\u540c\u79fb\u52d5\u8a2d\u5099\u4e0a\u7684\u5448\u73fe\u3002\u4f60\u53ef\u4ee5\u6309F12\u6253\u958b\u63a7\u5236\u53f0\uff0c\u7136\u5f8c\u9ede\u64ca\u5de5\u5177\u5217\u4e0a\u7684 \u201c\u5207\u63db\u8a2d\u5099\u5de5\u5177\u6b04\u201d \u6309\u9215\u3002\u7136\u5f8c\uff0c\u4f60\u53ef\u4ee5\u9078\u64c7\u4e0d\u540c\u7684\u8a2d\u5099\u5c3a\u5bf8\uff0c\u67e5\u770b\u4f60\u7684\u7db2\u7ad9\u5728\u9019\u4e9b\u8a2d\u5099\u4e0a\u7684\u5448\u73fe\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u5728\u79fb\u52d5\u8a2d\u5099\u4e0a\u7684\u5448\u73fe\u4e0d\u4f73\uff0c\u4f60\u53ef\u80fd\u9700\u8981\u9032\u884c\u4e00\u4e9b\u512a\u5316\u3002\u9019\u53ef\u80fd\u5305\u62ec\u7c21\u5316\u4f48\u5c40\uff0c\u589e\u5927\u9ede\u64ca\u76ee\u6a19\u7684\u5927\u5c0f\uff0c\u512a\u5316\u5716\u7247\u4ee5\u6e1b\u5c11\u52a0\u8f09\u6642\u9593\uff0c\u7b49\u7b49\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u8acb\u78ba\u4fdd\u4f60\u7684\u7db2\u7ad9\u52a0\u8f09\u901f\u5ea6\u5feb\uff0c\u56e0\u70ba\u9019\u5c0d\u79fb\u52d5\u7528\u6236\u7684\u9ad4\u9a57\u81f3\u95dc\u91cd\u8981\u3002\u4f60\u53ef\u4ee5\u4f7f\u7528Google PageSpeed Insights\u9019\u6a23\u7684\u5de5\u5177\u4f86\u6e2c\u8a66\u4e26\u512a\u5316\u4f60\u7684\u7db2\u7ad9\u52a0\u8f09\u901f\u5ea6\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\uff0c\u4e0d\u8981\u5fd8\u8a18\u6e2c\u8a66\u4f60\u7684\u7db2\u7ad9\u5728\u4e0d\u540c\u7684\u79fb\u52d5\u700f\u89bd\u5668\u4e0a\u7684\u5448\u73fe\uff0c\u5305\u62ecSafari\u3001Chrome\u3001Firefox\u7b49\uff0c\u56e0\u70ba\u4e0d\u540c\u7684\u700f\u89bd\u5668\u53ef\u80fd\u6703\u6709\u4e0d\u540c\u7684\u5448\u73fe\u6548\u679c\u3002<\/p>\n\n\n\n<p>\u624b\u6a5f\u9069\u61c9\u6027\u7684\u78ba\u8a8d\u548c\u512a\u5316\u662f\u4e00\u500b\u6301\u7e8c\u7684\u904e\u7a0b\uff0c\u56e0\u70ba\u65b0\u7684\u8a2d\u5099\u548c\u700f\u89bd\u5668\u7e3d\u662f\u6703\u51fa\u73fe\u3002\u56e0\u6b64\uff0c\u8acb\u5b9a\u671f\u6aa2\u67e5\u4f60\u7684\u7db2\u7ad9\uff0c\u78ba\u4fdd\u5b83\u5728\u6240\u6709\u8a2d\u5099\u4e0a\u90fd\u80fd\u63d0\u4f9b\u512a\u79c0\u7684\u7528\u6236\u9ad4\u9a57\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"772\" src=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-50.png\" alt=\"\" class=\"wp-image-23542\" srcset=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-50.png 1080w, https:\/\/domyweb.org\/wp-content\/uploads\/image-50-510x365.png 510w, https:\/\/domyweb.org\/wp-content\/uploads\/image-50-225x161.png 225w, https:\/\/domyweb.org\/wp-content\/uploads\/image-50-768x549.png 768w, https:\/\/domyweb.org\/wp-content\/uploads\/image-50-300x214.png 300w, https:\/\/domyweb.org\/wp-content\/uploads\/image-50-600x429.png 600w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/get-started\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile Optimization Guidelines<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile-first indexing best practices<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/backlinko.com\/mobile-seo-guide\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile SEO: The Definitive Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.slideshare.net\/aleydasolis\/mobile-first-seo-at-wceu\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile First SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/yoast.com\/mobile-seo-ultimate-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile SEO: The ultimate guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trafficthinktank.com\/preparing-for-googles-mobile-only-index\/\" target=\"_blank\" rel=\"noreferrer noopener\">Preparing for Google\u2019s Mobile-Only Index<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/academy\/courses\/mobile-seo-course-with-greg-gifford\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile SEO Course with Greg Gifford<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"28-robotstxt-\">\u5275\u5efa\u548c\u7dad\u8b77 robots.txt \u6587\u4ef6\u7684\u6307\u5357<\/h2>\n\n\n\n<p>Robots.txt\uff0c\u4e5f\u7a31\u70ba\u6a5f\u5668\u4eba\u6392\u9664\u5354\u8b70\uff0c\u662f\u4e00\u500b\u5305\u542b\u722c\u87f2\u6307\u4ee4\u7684\u6587\u4ef6\u3002<\/p>\n\n\n\n<p>\u5b83\u544a\u8a34Google\uff0c\u61c9\u8a72\u722c\u53d6\u54ea\u4e9b\u9801\u9762\u548c\u4e0d\u722c\u53d6\u54ea\u4e9b\u9801\u9762\u3002<\/p>\n\n\n\n<p>\u6bcf\u500b Googlebot \u90fd\u6709\u4e00\u500b\u6293\u53d6\u9810\u7b97\uff0c\u56e0\u6b64\u6559\u80b2\u722c\u87f2\u6293\u53d6\u6700\u91cd\u8981\u7684\u9801\u9762\u4e26\u5ffd\u7565\u4e0d\u91cd\u8981\u7684\u9801\u9762\uff08\u9644\u4ef6\u9801\u9762\uff0c\u6a19\u7c64\u7b49\uff09\u975e\u5e38\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u4f7f\u7528 robots.txt \u6587\u4ef6\u57f7\u884c\u4ee5\u4e0b\u64cd\u4f5c\uff1a<\/p>\n\n\n\n<ul>\n<li>\u7981\u6b62\u722c\u53d6\u4e0d\u5fc5\u8981\u7684\u9801\u9762\u4f86\u7bc0\u7701\u6293\u53d6\u9810\u7b97\u3002<\/li>\n\n\n\n<li>\u963b\u6b62\u722c\u87f2\u8a2a\u554f\u201c\u79c1\u4eba\u201d\u9801\u9762\uff0c\u907f\u514d\u5728\u641c\u7d22\u7d50\u679c\u4e2d\u986f\u793a\u5b83\u5011\u3002\u4f8b\u5982\u6703\u54e1\u8cc7\u683c\u6216\u611f\u8b1d\u9801\u9762\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5275\u5efa\u548c\u7dad\u8b77\u4e00\u500brobots.txt\u6587\u4ef6\u7684\u57fa\u672c\u6b65\u9a5f\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ol>\n<li>\u5275\u5efa\u4e00\u500b\u540d\u70ba \u201crobots.txt\u201d \u7684\u6587\u672c\u6587\u4ef6\uff1a\u4f60\u53ef\u4ee5\u4f7f\u7528\u4efb\u4f55\u6587\u5b57\u7de8\u8f2f\u5668\uff0c\u4f8b\u5982 Notepad \u6216 TextEdit\uff0c\u4f86\u5275\u5efa\u6b64\u6587\u4ef6\u3002<\/li>\n\n\n\n<li>\u7de8\u5beb\u898f\u5247\uff1a\u5728robots.txt\u4e2d\uff0c\u4f60\u53ef\u4ee5\u8a2d\u5b9a\u4e0d\u540c\u7684\u898f\u5247\u4f86\u63a7\u5236\u641c\u5c0b\u5f15\u64ce\u7684\u722c\u87f2\u3002\u6bcf\u689d\u898f\u5247\u7531\u5169\u90e8\u5206\u7d44\u6210\uff1a \u201cUser-agent\u201d \u548c \u201cDisallow\u201d\u3002 \u201cUser-agent\u201d \u662f\u6307\u5b9a\u54ea\u7a2e\u722c\u87f2\u7684\u547d\u4ee4\uff0c\u201dDisallow\u201d \u662f\u544a\u8a34\u8a72\u722c\u87f2\u54ea\u4e9b\u7db2\u7ad9\u8def\u5f91\u4e0d\u80fd\u8a2a\u554f\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u7d93\u71df\u96fb\u5b50\u5546\u52d9\uff0c\u4f60\u53ef\u80fd\u4e0d\u5e0c\u671bGoogle\u6293\u53d6\u4f60\u7684\u8cfc\u7269\u8eca\u9801\u9762\u4e26\u5c07\u5176\u7de8\u5165\u7d22\u5f15<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"436\" height=\"146\" src=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-51.png\" alt=\"\" class=\"wp-image-23543\" srcset=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-51.png 436w, https:\/\/domyweb.org\/wp-content\/uploads\/image-51-225x75.png 225w, https:\/\/domyweb.org\/wp-content\/uploads\/image-51-300x100.png 300w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/figure>\n\n\n\n<p>\u9019\u88e1\uff0c\u201c*\u201d\u8868\u793a\u9019\u500b\u898f\u5247\u9069\u7528\u65bc\u6240\u6709\u722c\u87f2\uff0c\u201c\/cart\/\u201d\u662f\u4f60\u4e0d\u5e0c\u671b\u88ab\u722c\u53d6\u7684\u8def\u5f91\u3002<\/p>\n\n\n\n<ol start=\"3\">\n<li>\u4e0a\u50b3\u4f60\u7684robots.txt\u6587\u4ef6\uff1a\u5c07robots.txt\u6587\u4ef6\u4e0a\u50b3\u5230\u4f60\u7db2\u7ad9\u7684\u6839\u76ee\u9304\u3002\u9019\u901a\u5e38\u53ef\u4ee5\u901a\u904eFTP\u5ba2\u6236\u7aef\u6216\u4f60\u7684\u865b\u64ec\u4e3b\u6a5f\u7684\u6587\u4ef6\u7ba1\u7406\u5668\u5b8c\u6210\u3002<\/li>\n\n\n\n<li>\u9a57\u8b49\u4f60\u7684robots.txt\uff1a\u4f60\u53ef\u4ee5\u4f7f\u7528Google\u7684Robots Testing Tool\u4f86\u6aa2\u67e5\u4f60\u7684robots.txt\u6587\u4ef6\u662f\u5426\u6b63\u78ba\u3002\u9019\u500b\u5de5\u5177\u5c07\u986f\u793aGooglebot\u770b\u5230\u7684\u5167\u5bb9\uff0c\u4e26\u8b93\u4f60\u77e5\u9053\u662f\u5426\u6709\u4efb\u4f55\u8a9e\u6cd5\u932f\u8aa4\u3002<\/li>\n\n\n\n<li>\u7dad\u8b77\u4f60\u7684robots.txt\uff1a\u5b9a\u671f\u6aa2\u67e5\u4f60\u7684robots.txt\u6587\u4ef6\uff0c\u78ba\u4fdd\u5b83\u4ecd\u7136\u53cd\u6620\u4f60\u7684\u7db2\u7ad9\u7d50\u69cb\u548c\u5167\u5bb9\u3002\u5982\u679c\u4f60\u9032\u884c\u4e86\u4efb\u4f55\u5927\u7684\u7db2\u7ad9\u66f4\u6539\uff0c\u4f8b\u5982\u6dfb\u52a0\u65b0\u7684\u90e8\u5206\u6216\u79fb\u9664\u820a\u7684\u5167\u5bb9\uff0c\u78ba\u4fdd\u4f60\u7684robots.txt\u4e5f\u5f97\u5230\u76f8\u61c9\u7684\u66f4\u65b0\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u96d6\u7136robots.txt\u662f\u4e00\u500b\u5f37\u5927\u7684\u5de5\u5177\uff0c\u4f46\u8981\u8b39\u614e\u4f7f\u7528\u3002\u932f\u8aa4\u7684\u4f7f\u7528\u53ef\u80fd\u5c0e\u81f4\u4f60\u7684\u7db2\u7ad9\u5728\u641c\u7d22\u7d50\u679c\u4e2d\u7684\u6392\u540d\u4e0b\u964d\uff0c\u6216\u8005\u5b8c\u5168\u5f9e\u641c\u7d22\u7d50\u679c\u4e2d\u6d88\u5931\u3002\u56e0\u6b64\uff0c\u9664\u975e\u4f60\u78ba\u5b9a\u4f60\u77e5\u9053\u4f60\u5728\u505a\u4ec0\u9ebc\uff0c\u5426\u5247\u6700\u597d\u8aee\u8a62\u4e00\u4f4d\u5c08\u696d\u7684SEO\u5c08\u5bb6\u6216\u7db2\u9801\u958b\u767c\u8005\u3002<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/robots\/intro\" target=\"_blank\" rel=\"noreferrer noopener\">Introduction to robots.txt<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/moz.com\/learn\/seo\/robotstxt\" target=\"_blank\" rel=\"noreferrer noopener\">Robots.txt File [2021 Examples]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.contentkingapp.com\/academy\/robotstxt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Robots.txt for SEO: The Ultimate Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/robots-txt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Robots.txt and SEO: Everything You Need to Know<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/blog\/beginners-guide-robots-txt\/\" target=\"_blank\" rel=\"noreferrer noopener\">A Beginners Guide to Robots.txt: Everything You Need To Know<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"29-url----\">\u6aa2\u67e5 URL \u662f\u5426\u91cd\u5b9a\u5411\u5230 \/ \u6216\u898f\u7bc4\u8a2d\u7f6e\u70ba \/<\/h2>\n\n\n\n<p>\u5982\u679c\u5728 Google Analytics \u4e2d\uff0c\u767c\u73fe\u76f8\u540c\u7684 URL\uff0c\u4f46\u662f\u51fa\u73fe\u6709\u6216\u6c92\u6709\u5c3e\u90e8\u659c\u6760\u7684\u5169\u500b\u7248\u672c\u3002<\/p>\n\n\n\n<p>\u9577\u9019\u6a23\uff1a<\/p>\n\n\n\n<p>https:\/\/site.com\/the-seo-checklist\/<br>https:\/\/site.com\/the-seo-checklist \u2013 \u6c92\u6709\u5c3e\u90e8\u659c\u6760\u201d\/\u201d<\/p>\n\n\n\n<p>\u9019\u610f\u5473\u8457 Google \u770b\u5230\u4f60\u6709 2 \u500b\u4e0d\u540c\u7684\u9801\u9762\uff0c\u5177\u6709\u76f8\u540c\u7684 URL\u3002<\/p>\n\n\n\n<p>\u4f60\u9700\u8981\u907f\u514d\u9019\u7a2e\u60c5\u6cc1\u4e26\u5728\u6574\u500b\u7db2\u7ad9\u4e0a\u4f7f\u7528\u4e00\u81f4\u7684 URL\u3002\u7576\u5b58\u5728\u591a\u500b\u76f8\u540c\u5167\u5bb9\u7684URL\uff0c\u9019\u53ef\u80fd\u6703\u5f15\u8d77\u91cd\u8907\u5167\u5bb9\u554f\u984c\uff0c\u800c\u9019\u662f\u641c\u7d22\u5f15\u64ce\u975e\u5e38\u4e0d\u559c\u6b61\u7684\u4e8b\u60c5\u3002\u56e0\u6b64\uff0c\u6211\u5011\u9700\u8981\u78ba\u4fdd\u6240\u6709\u7684URL\u90fd\u6307\u5411\u5230\u4e00\u500b\u6b63\u78ba\u7684\u3001\u7d71\u4e00\u7684\u5730\u5740\u3002<\/p>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u9032\u884c 301 \u91cd\u5b9a\u5411\uff0c\u5f9e\u4e0d\u5e36\u659c\u6760\u6307\u5411\u5230\u5e36\u6709 \/\uff1a<\/p>\n\n\n\n<ol>\n<li>\u9996\u5148\uff0c\u6211\u5011\u9700\u8981\u627e\u51fa\u90a3\u4e9b\u6709\u554f\u984c\u7684URL\u3002\u4f60\u53ef\u4ee5\u900f\u904eGoogle Analytics\u6216\u5176\u4ed6SEO\u5de5\u5177\uff0c\u6bd4\u5982Screaming Frog\u7b49\u5de5\u5177\uff0c\u53bb\u6383\u63cf\u4f60\u7684\u7db2\u7ad9\u4e26\u627e\u51fa\u6709\u554f\u984c\u7684URL\u3002<\/li>\n\n\n\n<li>\u7576\u4f60\u627e\u51fa\u9019\u4e9bURL\u5f8c\uff0c\u4f60\u9700\u8981\u78ba\u5b9a\u4e00\u500b\u7d71\u4e00\u7684\u683c\u5f0f\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u9078\u64c7\u5c07\u6240\u6709\u7684URL\u90fd\u8a2d\u7f6e\u6210\u5e36\u5c3e\u90e8\u659c\u6760\u7684\u5f62\u5f0f\u3002<\/li>\n\n\n\n<li>\u63a5\u4e0b\u4f86\uff0c\u4f60\u9700\u8981\u5728\u4f60\u7684\u7db2\u7ad9\u4f3a\u670d\u5668\u4e0a\u8a2d\u7f6e301\u91cd\u5b9a\u5411\u898f\u5247\u3002\u9019\u9700\u8981\u4f60\u6709\u4e00\u5b9a\u7684\u6280\u8853\u77e5\u8b58\uff0c\u6216\u8005\u4f60\u4e5f\u53ef\u4ee5\u8acb\u4f60\u7684\u7db2\u7ad9\u958b\u767c\u4eba\u54e1\u5e6b\u5fd9\u8a2d\u7f6e\u3002\u5177\u9ad4\u7684\u8a2d\u7f6e\u65b9\u6cd5\u53d6\u6c7a\u65bc\u4f60\u7684\u7db2\u7ad9\u4f3a\u670d\u5668\u548c\u4f7f\u7528\u7684\u6280\u8853\uff0c\u6bd4\u5982Apache\u6216Nginx\u3002\u4e00\u822c\u4f86\u8aaa\uff0c\u4f60\u9700\u8981\u5728\u4f60\u7684.htaccess\u6587\u4ef6\u6216nginx\u8a2d\u7f6e\u6587\u4ef6\u4e2d\u6dfb\u52a0\u76f8\u95dc\u7684\u898f\u5247\u3002<\/li>\n\n\n\n<li>\u5728\u8a2d\u7f6e\u5b8c\u91cd\u5b9a\u5411\u898f\u5247\u5f8c\uff0c\u4f60\u9700\u8981\u9a57\u8b49\u4e00\u4e0b\u8a2d\u7f6e\u662f\u5426\u6b63\u78ba\u3002\u4f60\u53ef\u4ee5\u900f\u904e\u5728\u700f\u89bd\u5668\u4e2d\u8f38\u5165\u90a3\u4e9b\u539f\u672c\u7684URL\uff0c\u770b\u770b\u662f\u5426\u6703\u81ea\u52d5\u8df3\u8f49\u5230\u4f60\u8a2d\u5b9a\u7684\u65b0\u7684URL\u3002<\/li>\n\n\n\n<li>\u6700\u5f8c\uff0c\u4f60\u9084\u9700\u8981\u5728\u6bcf\u500b\u9801\u9762\u7684HTML\u4e2d\u8a2d\u7f6e\u4e00\u500b\u898f\u7bc4\u93c8\u63a5\uff08canonical link\uff09\u3002\u898f\u7bc4\u93c8\u63a5\u662f\u544a\u8a34\u641c\u7d22\u5f15\u64ce\uff0c\u9019\u500b\u9801\u9762\u7684\u6b63\u78baURL\u61c9\u8a72\u662f\u4ec0\u9ebc\u3002\u898f\u7bc4\u93c8\u63a5\u53ef\u4ee5\u5728HTML\u7684head\u5340\u57df\u4e2d\u8a2d\u7f6e\uff0c\u50cf\u9019\u6a23\uff1a<code>&lt;link rel=\"canonical\" href=\"https:\/\/site.com\/the-seo-checklist\/\" \/&gt;<\/code>\u3002\u9019\u6a23\u53ef\u4ee5\u9032\u4e00\u6b65\u78ba\u4fdd\u641c\u7d22\u5f15\u64ce\u80fd\u6b63\u78ba\u5730\u7406\u89e3\u548c\u8655\u7406\u4f60\u7684URL\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u900f\u904e\u4ee5\u4e0a\u6b65\u9a5f\uff0c\u4f60\u53ef\u4ee5\u78ba\u4fdd\u4f60\u7684URL\u91cd\u5b9a\u5411\u548c\u898f\u7bc4\u8a2d\u7f6e\u662f\u6b63\u78ba\u7684\uff0c\u907f\u514d\u91cd\u8907\u5167\u5bb9\u554f\u984c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"30-broken-links-\">\u4fee\u5fa9\u7834\u640d\u9023\u7d50 (Broken Links) \u7684\u65b9\u6cd5<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How To Find Broken Links\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/RxhpC0ryeP4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u904b\u71df\u8d85\u904e 2\u5e74\uff0c\u90a3\u9ebc\u5f88\u53ef\u80fd\u4f60\u7684\u5167\u5bb9\u4e2d\u6703\u6709\u4e00\u5806\u640d\u58de\u7684\u93c8\u63a5(\u6703\u8fd4\u56de 404 \u932f\u8aa4\u7684\u93c8\u63a5)\u3002<\/p>\n\n\n\n<p>\u640d\u58de\u7684\u93c8\u63a5\u6703\u5c0d\u7528\u6236\u9ad4\u9a57\u7522\u751f\u8ca0\u9762\u5f71\u97ff\uff0c\u4e26\u6703\u640d\u58de\u4f60\u7db2\u7ad9\u7684\u53ef\u4fe1\u5ea6\u3002<\/p>\n\n\n\n<p>\u6700\u7cdf\u7cd5\u7684\u60c5\u6cc1\uff0c\u6b7b\u93c8\u63a5\u592a\u591a\u53ef\u80fd\u6703\u5c0e\u81f4\u641c\u7d22\u5f15\u64ce\u505c\u6b62\u7d22\u5f15\u4f60\u7684\u7db2\u7ad9\uff01<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4e00\u7a2e\u4fee\u5fa9\u7834\u640d\u9023\u7d50\u7684\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<ol>\n<li>\u9996\u5148\uff0c\u4f60\u9700\u8981\u627e\u51fa\u7db2\u7ad9\u4e0a\u7684\u6240\u6709\u7834\u640d\u9023\u7d50\u3002\u4f60\u53ef\u4ee5\u4f7f\u7528<a href=\"https:\/\/gf.dev\/broken-link-test\" target=\"_blank\" rel=\"noreferrer noopener\">geekflare<\/a>\uff0c<a href=\"https:\/\/sitebulb.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sitebulb<\/a>\uff0c<a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noreferrer noopener\">ScreamingFrog<\/a>\uff08\u6700\u591a\u53ef\u514d\u8cbb\u63d0\u4f9b 500 \u500b\u7db2\u5740\uff09\u6216<a href=\"https:\/\/ahrefs.com\/webmaster-tools\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a>\u4f86\u5b8c\u6210\u6b64\u4efb\u52d9\u3002\u9019\u4e9b\u5de5\u5177\u6703\u6383\u63cf\u4f60\u7684\u7db2\u7ad9\uff0c\u4e26\u627e\u51fa\u6240\u6709\u8fd4\u56de404\u932f\u8aa4\u7684\u9023\u7d50\u3002<\/li>\n\n\n\n<li>\u7576\u4f60\u5f97\u5230\u4e86\u6240\u6709\u7834\u640d\u9023\u7d50\u7684\u5217\u8868\u5f8c\uff0c\u4f60\u9700\u8981\u6c7a\u5b9a\u5982\u4f55\u8655\u7406\u9019\u4e9b\u9023\u7d50\u3002\u901a\u5e38\u4f86\u8aaa\uff0c\u4f60\u6709\u4ee5\u4e0b\u5e7e\u7a2e\u9078\u64c7\uff1aa. \u66f4\u65b0\u9023\u7d50\uff1a\u5982\u679c\u7834\u640d\u9023\u7d50\u6307\u5411\u7684\u9801\u9762\u53ea\u662fURL\u8b8a\u66f4\u4e86\uff0c\u4f60\u53ef\u4ee5\u627e\u5230\u65b0\u7684URL\uff0c\u4e26\u66f4\u65b0\u9023\u7d50\u3002b. \u522a\u9664\u9023\u7d50\uff1a\u5982\u679c\u7834\u640d\u9023\u7d50\u6307\u5411\u7684\u9801\u9762\u5df2\u7d93\u4e0d\u5b58\u5728\u4e86\uff0c\u800c\u4e14\u4f60\u4e5f\u627e\u4e0d\u5230\u9069\u7576\u7684\u66ff\u4ee3\u9801\u9762\uff0c\u4f60\u53ef\u80fd\u9700\u8981\u522a\u9664\u9019\u500b\u9023\u7d50\u3002c. \u91cd\u5b9a\u5411\uff1a\u5982\u679c\u7834\u640d\u9023\u7d50\u6307\u5411\u7684\u9801\u9762\u5df2\u7d93\u88ab\u65b0\u7684\u9801\u9762\u53d6\u4ee3\uff0c\u4f60\u53ef\u4ee5\u8a2d\u7f6e\u4e00\u500b301\u91cd\u5b9a\u5411\uff0c\u5c07\u7834\u640d\u9023\u7d50\u6307\u5411\u65b0\u7684\u9801\u9762\u3002<\/li>\n\n\n\n<li>\u7121\u8ad6\u4f60\u9078\u64c7\u4f55\u7a2e\u65b9\u5f0f\u8655\u7406\u7834\u640d\u9023\u7d50\uff0c\u4f60\u90fd\u9700\u8981\u78ba\u4fdd\u66f4\u65b0\u5f8c\u7684\u9023\u7d50\u80fd\u6b63\u78ba\u5de5\u4f5c\u3002\u4f60\u53ef\u4ee5\u624b\u52d5\u9ede\u64ca\u9019\u4e9b\u9023\u7d50\uff0c\u6216\u8005\u518d\u6b21\u4f7f\u7528\u9023\u7d50\u6aa2\u67e5\u5de5\u5177\u4f86\u78ba\u8a8d\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u4fee\u5fa9\u7834\u640d\u9023\u7d50\u53ef\u80fd\u6703\u82b1\u8cbb\u4f60\u4e00\u4e9b\u6642\u9593\uff0c\u4f46\u9019\u662f\u975e\u5e38\u5fc5\u8981\u7684\u3002\u4e00\u500b\u6c92\u6709\u7834\u640d\u9023\u7d50\u7684\u7db2\u7ad9\u5c07\u70ba\u4f60\u7684\u7528\u6236\u63d0\u4f9b\u66f4\u597d\u7684\u9ad4\u9a57\uff0c\u4e26\u5e6b\u52a9\u63d0\u5347\u4f60\u7684\u7db2\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u6392\u540d\u3002<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80:&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/fix-broken-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Find and Fix Broken Links (to Reclaim Valuable \u201cLink&nbsp;Juice\u201d)<\/a><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"810\" src=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-52.png\" alt=\"\" class=\"wp-image-23544\" srcset=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-52.png 747w, https:\/\/domyweb.org\/wp-content\/uploads\/image-52-354x384.png 354w, https:\/\/domyweb.org\/wp-content\/uploads\/image-52-157x170.png 157w, https:\/\/domyweb.org\/wp-content\/uploads\/image-52-300x325.png 300w, https:\/\/domyweb.org\/wp-content\/uploads\/image-52-600x651.png 600w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"31-redirect-chains-\">\u4fee\u6b63\u91cd\u5b9a\u5411\u93c8 (Redirect Chains) \u7684\u7b56\u7565<\/h2>\n\n\n\n<p>\u91cd\u5b9a\u5411\u93c8\u662f\u540c\u6642\u767c\u751f\u5728\u5169\u500b\u6216\u591a\u500b\u7684\u91cd\u5b9a\u5411\u3002<\/p>\n\n\n\n<p>\u91cd\u5b9a\u5411\u93c8\u7684\u4f8b\u5b50\uff1a\u9801\u9762 A -&gt; \u9801\u9762 B -&gt; \u9801\u9762 C -&gt; \u9801\u9762 D\u3002<\/p>\n\n\n\n<p>\u8981\u89e3\u6c7a\u9019\u4e9b\u554f\u984c\uff0c\u4f60\u53ea\u9700\u901a\u904e 301 \u91cd\u5b9a\u5411\u5c07\u9801\u9762 A \u91cd\u5b9a\u5411\u5230\u9801\u9762 D\u3002<\/p>\n\n\n\n<p>\u70ba\u4ec0\u9ebc\u9019\u5f88\u91cd\u8981\uff1f<\/p>\n\n\n\n<ul>\n<li>\u5b83\u6539\u5584\u4e86\u722c\u87f2\u6293\u53d6<\/li>\n\n\n\n<li>\u5b83\u6539\u5584\u4e86\u9801\u9762\u52a0\u8f09\u6642\u9593<\/li>\n\n\n\n<li>\u5b83\u63d0\u9ad8\u4e86\u93c8\u63a5\u6b0a\u91cd\uff0c\u9019\u610f\u5473\u8457\u9801\u9762 D \u7372\u5f97\u66f4\u591a\u7684\u93c8\u63a5\u6b0a\u529b\uff0c\u5f9e\u800c\u6392\u540d\u66f4\u9ad8\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4f60\u9700\u8981\u4f7f\u7528\u722c\u87f2\u5de5\u5177\u4f86\u8b58\u5225\u9019\u4e9b\u3002 \u6211\u5efa\u8b70\u4f7f\u7528&nbsp;<a href=\"https:\/\/sitebulb.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sitebulb<\/a>\u548c<a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noreferrer noopener\">ScreamingFrog<\/a>\uff08\u6700\u591a\u53ef\u514d\u8cbb\u63d0\u4f9b 500 \u500b\u7db2\u5740\uff09\u3002<\/p>\n\n\n\n<p>\u627e\u5230\u93c8\u5f8c\uff0c\u4f60\u9700\u8981\u6253\u7834\u5b83\u5011\u4e26\u6b63\u78ba\u57f7\u884c 301 \u91cd\u5b9a\u5411\u3002<\/p>\n\n\n\n<p>\u6d88\u9664\u91cd\u5b9a\u5411\u93c8\u4e0d\u50c5\u53ef\u4ee5\u6539\u5584\u7db2\u7ad9\u722c\u87f2\u7684\u6293\u53d6\u6548\u7387\uff0c\u63d0\u9ad8\u9801\u9762\u52a0\u8f09\u6642\u9593\uff0c\u9084\u53ef\u4ee5\u8b93\u93c8\u63a5\u6b0a\u91cd\u66f4\u96c6\u4e2d\uff0c\u63d0\u9ad8\u7db2\u7ad9\u7684\u6392\u540d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How To Find Redirect Chains and Increase Link Equity for SEO\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/uOchSmO-yas?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"32duplicte-meta-descriptions\">\u4fee\u6b63\u7f3a\u5931\u6216\u91cd\u8907\u7684\u5143\u6a19\u984c\u548c\u63cf\u8ff0(Duplicte Meta Descriptions)<\/h2>\n\n\n\n<p>\u5143\u6a19\u984c\u548c\u5143\u63cf\u8ff0\u662f\u7db2\u9801\u5167\u5bb9\u7684\u7c21\u77ed\u6458\u8981\uff0c\u5b83\u5011\u5728\u641c\u7d22\u5f15\u64ce\u7d50\u679c\u9801\u9762(SERP)\u4e2d\u986f\u793a\u3002<\/p>\n\n\n\n<p>\u4e00\u500b\u7368\u7279\u4e14\u5177\u6709\u5438\u5f15\u529b\u7684\u5143\u6a19\u984c\u548c\u63cf\u8ff0\u4e0d\u50c5\u53ef\u4ee5\u63d0\u9ad8\u9ede\u64ca\u7387\uff0c\u4e5f\u6709\u52a9\u65bc\u63d0\u5347\u7db2\u9801\u7684SEO\u6392\u540d\u3002\u4ee5\u4e0b\u662f\u5982\u4f55\u4fee\u6b63\u7f3a\u5931\u6216\u91cd\u8907\u7684\u5143\u6a19\u984c\u548c\u63cf\u8ff0\u7684\u6b65\u9a5f\uff1a<\/p>\n\n\n\n<ol>\n<li>\u4f7f\u7528\u722c\u87f2\u5de5\u5177\uff1a\u9996\u5148\uff0c\u4f60\u9700\u8981\u4f7f\u7528\u722c\u87f2\u5de5\u5177\uff08\u5982&nbsp;<a href=\"https:\/\/sitebulb.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sitebulb<\/a>&nbsp;\u6216&nbsp;<a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noreferrer noopener\">ScreamingFrog<\/a>\uff09\u4f86\u8b58\u5225\u7db2\u7ad9\u4e0a\u7684\u5143\u6a19\u984c\u548c\u63cf\u8ff0\u3002\u9019\u4e9b\u5de5\u5177\u80fd\u5920\u6383\u63cf\u4f60\u7684\u7db2\u7ad9\u4e26\u8b58\u5225\u51fa\u7f3a\u5931\u6216\u91cd\u8907\u7684\u5143\u6a19\u984c\u548c\u63cf\u8ff0\u3002<\/li>\n\n\n\n<li>\u5206\u6790\u5831\u544a\uff1a\u722c\u87f2\u5de5\u5177\u6703\u63d0\u4f9b\u4e00\u4efd\u5831\u544a\uff0c\u8a73\u7d30\u5217\u51fa\u54ea\u4e9b\u9801\u9762\u7684\u5143\u6a19\u984c\u548c\u63cf\u8ff0\u6709\u554f\u984c\u3002\u5c0d\u65bc\u6bcf\u4e00\u500b\u554f\u984c\uff0c\u90fd\u9700\u8981\u78ba\u5b9a\u662f\u7f3a\u5931\u9084\u662f\u91cd\u8907\u3002<\/li>\n\n\n\n<li>\u4fee\u6b63\u554f\u984c\uff1a\u5c0d\u65bc\u7f3a\u5931\u7684\u5143\u6a19\u984c\u548c\u63cf\u8ff0\uff0c\u4f60\u9700\u8981\u5275\u5efa\u4e00\u500b\u7368\u7279\u800c\u5438\u5f15\u4eba\u7684\u5143\u6a19\u984c\u548c\u63cf\u8ff0\u3002\u78ba\u4fdd\u6bcf\u500b\u5143\u6a19\u984c\u8207\u5176\u5c0d\u61c9\u7684\u9801\u9762\u5167\u5bb9\u7dca\u5bc6\u76f8\u95dc\uff0c\u5143\u63cf\u8ff0\u5247\u61c9\u8a72\u63d0\u4f9b\u95dc\u65bc\u9801\u9762\u5167\u5bb9\u7684\u7c21\u77ed\u4ecb\u7d39\u3002\u5c0d\u65bc\u91cd\u8907\u7684\u5143\u6a19\u984c\u548c\u63cf\u8ff0\uff0c\u4f60\u9700\u8981\u5c07\u5b83\u5011\u4fee\u6539\u70ba\u7368\u7279\u7684\u7248\u672c\u3002\u6bcf\u500b\u9801\u9762\u90fd\u61c9\u8a72\u6709\u4e00\u500b\u552f\u4e00\u7684\u5143\u6a19\u984c\u548c\u63cf\u8ff0\uff0c\u4ee5\u907f\u514d\u8207\u5176\u4ed6\u9801\u9762\u76f8\u6df7\u6dc6\u3002<\/li>\n\n\n\n<li>\u9a57\u8b49\u4fee\u6b63\uff1a\u4e00\u65e6\u4f60\u4fee\u6539\u4e86\u5143\u6a19\u984c\u548c\u63cf\u8ff0\uff0c\u78ba\u4fdd\u518d\u6b21\u4f7f\u7528\u722c\u87f2\u5de5\u5177\u9032\u884c\u6383\u63cf\uff0c\u4ee5\u78ba\u8a8d\u6240\u6709\u554f\u984c\u90fd\u5df2\u5f97\u5230\u89e3\u6c7a\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"33-301-redirect\">\u4f55\u8b02 301 Redirect\uff0c\u4ee5\u53ca\u6b63\u78ba\u4f7f\u7528\u7684\u65b9\u5f0f<\/h2>\n\n\n\n<p>301\u91cd\u5b9a\u5411\u662f\u4e00\u7a2e\u6c38\u4e45\u91cd\u5b9a\u5411\uff0c\u53ef\u4ee5\u5c07\u7db2\u7ad9\u6d41\u91cf\u5f9e\u4e00\u500bURL\u5c0e\u5411\u53e6\u4e00\u500bURL\u3002\u9019\u662fSEO\u7684\u91cd\u8981\u5de5\u5177\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u4fdd\u6301\u6216\u5c07\u93c8\u63a5\u6b0a\u91cd\uff08PageRank\u3001\u6d41\u91cf\u3001\u9328\u9ede\u6587\u5b57\uff09\u5f9e\u539f\u59cb\u7db2\u9801\u50b3\u905e\u5230\u65b0\u7db2\u9801\u3002<\/p>\n\n\n\n<p>\u5728\u4ee5\u4e0b\u60c5\u6cc1\u4e2d\uff0c\u4f7f\u7528301\u91cd\u5b9a\u5411\u662f\u6700\u9069\u5408\u7684\uff1a<\/p>\n\n\n\n<ol>\n<li>\u7db2\u7ad9\u7d50\u69cb\u66f4\u6539\uff1a\u7576\u4f60\u6539\u8b8a\u7db2\u7ad9\u7d50\u69cb\u6216URL\u7684\u547d\u540d\u898f\u5247\u6642\uff0c\u4f8b\u5982\u5f9eHTTP\u5347\u7d1a\u5230HTTPS\u6216\u5c07\u7db2\u7ad9\u5f9e\u4e00\u500b\u7db2\u57df\u9077\u79fb\u5230\u53e6\u4e00\u500b\u7db2\u57df\u6642\uff0c\u53ef\u4ee5\u4f7f\u7528301\u91cd\u5b9a\u5411\u3002<\/li>\n\n\n\n<li>\u5408\u4f75\u5167\u5bb9\uff1a\u5982\u679c\u4f60\u6709\u5169\u500b\u76f8\u95dc\u7684\u9801\u9762\uff0c\u4f60\u53ef\u80fd\u6703\u5e0c\u671b\u5c07\u5b83\u5011\u5408\u4f75\u6210\u4e00\u500b\u66f4\u5168\u9762\u7684\u9801\u9762\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528301\u91cd\u5b9a\u5411\u5c07\u820a\u7684URL\u91cd\u5b9a\u5411\u5230\u65b0\u7684\u3001\u66f4\u5168\u9762\u7684URL\u3002<\/li>\n\n\n\n<li>\u522a\u9664\u9801\u9762\uff1a\u5982\u679c\u4f60\u5df2\u7d93\u522a\u9664\u4e86\u4e00\u500b\u9801\u9762\u4e26\u4e14\u4f60\u6709\u4e00\u500b\u76f8\u95dc\u7684\u9801\u9762\u4f5c\u70ba\u66ff\u4ee3\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528301\u91cd\u5b9a\u5411\u4f86\u5c07\u7528\u6236\u5f9e\u5df2\u522a\u9664\u7684URL\u5c0e\u5411\u65b0\u7684URL\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u5982\u4f55\u5728WordPress\u4e2d\u8a2d\u5b9a301\u91cd\u5b9a\u5411\uff1f<\/p>\n\n\n\n<p>RankMath SEO\u63d2\u4ef6\u63d0\u4f9b\u4e86\u4e00\u500b\u7c21\u55ae\u7684\u65b9\u5f0f\u4f86\u8a2d\u5b9a301\u91cd\u5b9a\u5411\u3002\u4f60\u53ea\u9700\u8981\u5728\u63d2\u4ef6\u7684\u201d\u91cd\u5b9a\u5411\u201d\u9078\u9805\u4e2d\u8f38\u5165\u820a\u7684URL\u4e26\u9078\u64c7301\u91cd\u5b9a\u5411\uff0c\u7136\u5f8c\u8f38\u5165\u65b0\u7684URL\uff0c\u5373\u53ef\u5b8c\u6210\u8a2d\u5b9a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What&#039;s the Difference Between a 301 and 302 Redirect?\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/hF6VqrpPp8Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"34-index-covers-\">\u6aa2\u67e5\u7d22\u5f15\u6db5\u84cb\u7bc4\u570d\u554f\u984c (Index Covers) \u7684\u65b9\u6cd5<\/h2>\n\n\n\n<p>Google Search Console\u7684\u7d22\u5f15\u6db5\u84cb\u7bc4\u570d\u5831\u544a\u5de5\u5177\u662f\u4e00\u500b\u5f37\u5927\u7684\u8cc7\u6e90\uff0c\u53ef\u4ee5\u8b93\u4f60\u4e86\u89e3\u54ea\u4e9b\u9801\u9762\u5df2\u7d93\u88abGoogle\u7d22\u5f15\uff0c\u4ee5\u53ca\u54ea\u4e9b\u9801\u9762\u7531\u65bc\u67d0\u7a2e\u539f\u56e0\u672a\u88ab\u7d22\u5f15\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4f7f\u7528\u6b64\u5de5\u5177\u6aa2\u67e5\u7d22\u5f15\u6db5\u84cb\u7bc4\u570d\u554f\u984c\u7684\u5177\u9ad4\u6b65\u9a5f\uff1a<\/p>\n\n\n\n<ol>\n<li>\u767b\u5165 Google Search Console\uff0c\u4e26\u9078\u64c7\u4f60\u60f3\u8981\u6aa2\u67e5\u7684\u7db2\u7ad9\u5c6c\u6027\u3002<\/li>\n\n\n\n<li>\u5728\u5de6\u5074\u9078\u55ae\u4e2d\uff0c\u9ede\u64ca\u201c\u7d22\u5f15\u201d\uff0c\u7136\u5f8c\u9ede\u64ca\u201c\u6db5\u84cb\u7bc4\u570d\u201d\u3002<\/li>\n\n\n\n<li>\u9019\u88e1\uff0c\u4f60\u6703\u770b\u5230\u4e00\u500b\u5831\u544a\uff0c\u8a73\u8ff0\u4e86\u4f60\u7684\u7db2\u7ad9\u88abGoogle\u722c\u87f2\u6293\u53d6\u548c\u7d22\u5f15\u7684\u60c5\u6cc1\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u5728\u201c\u932f\u8aa4\u201d\u548c\u201c\u8b66\u544a\u201d\u6b04\uff0c\u4f60\u53ef\u4ee5\u770b\u5230\u53ef\u80fd\u5f71\u97ff\u7db2\u7ad9\u7d22\u5f15\u7684\u554f\u984c\u3002\u4f8b\u5982\uff0c\u53ef\u80fd\u662f\u670d\u52d9\u5668\u932f\u8aa4\u9020\u6210Google\u7121\u6cd5\u8a2a\u554f\u9801\u9762\uff0c\u6216\u8005\u53ef\u80fd\u662f\u7531\u65bcnoindex\u6307\u793a\u6216robots.txt\u6587\u4ef6\u963b\u6b62Google\u6293\u53d6\u9801\u9762\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5982\u4f55\u89e3\u6c7a\u5e38\u898b\u554f\u984c\u7684\u5efa\u8b70\uff1a<\/p>\n\n\n\n<ul>\n<li>\u670d\u52d9\u5668\u932f\u8aa4\uff1a\u8acb\u78ba\u8a8d\u4f60\u7684\u7db2\u7ad9\u662f\u5426\u6b63\u5e38\u904b\u884c\uff0c\u4e26\u67e5\u770b\u4f3a\u670d\u5668\u65e5\u8a8c\u4ee5\u78ba\u5b9a\u53ef\u80fd\u7684\u554f\u984c\u3002<\/li>\n\n\n\n<li>404\u932f\u8aa4\uff1a\u9019\u53ef\u80fd\u8868\u793a\u9801\u9762\u4e0d\u5b58\u5728\u3002\u4f60\u53ef\u4ee5\u5275\u5efa\u9801\u9762\u6216\u5728Google Search Console\u4e2d\u4f7f\u7528URL\u6aa2\u67e5\u5de5\u5177\u4f86\u66f4\u65b0\u4f60\u7684\u9801\u9762\u7d22\u5f15\u3002<\/li>\n\n\n\n<li>\u88abrobots.txt\u6587\u4ef6\u6216noindex\u6307\u4ee4\u963b\u6b62\u7684\u9801\u9762\uff1a\u6aa2\u67e5\u4f60\u7684robots.txt\u6587\u4ef6\u548c\u4f60\u7684\u7db2\u7ad9\u7684&lt;meta&gt;\u6a19\u7c64\uff0c\u4ee5\u78ba\u4fdd\u4f60\u672a\u4e0d\u5c0f\u5fc3\u963b\u6b62Google\u7d22\u5f15\u4f60\u60f3\u8981\u5176\u7d22\u5f15\u7684\u9801\u9762\u3002<\/li>\n<\/ul>\n\n\n\n<p>Google Search Console\u7684\u7d22\u5f15\u6db5\u84cb\u7bc4\u570d\u5831\u544a\u662f\u4f60\u7684\u7db2\u7ad9\u5065\u5eb7\u7684\u91cd\u8981\u6aa2\u67e5\u5de5\u5177\uff0c\u5b9a\u671f\u6aa2\u67e5\u9019\u500b\u5831\u544a\uff0c\u78ba\u4fddGoogle\u53ef\u4ee5\u6b63\u78ba\u7d22\u5f15\u4f60\u7684\u6240\u6709\u91cd\u8981\u9801\u9762\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"35-seo-negative-seo\">\u6aa2\u67e5\u8207\u9810\u9632\u8ca0\u9762 SEO (Negative SEO)<\/h2>\n\n\n\n<p>\u8ca0\u9762SEO(Negative SEO)\u662f\u6307\u4f60\u7684\u7af6\u722d\u5c0d\u624b\u5617\u8a66\u5c0d\u4f60\u7684\u7db2\u7ad9\u64cd\u4f5c\u4e00\u4e9b\u9ed1\u5e3d\u6280\u5de7\u6216\u4e0d\u9053\u5fb7\u7684\u624b\u6cd5\uff0c\u8b93\u4f60\u7684\u7db2\u7ad9\u88abGoogle\u964d\u4f4e\u6392\u540d\u3002<\/p>\n\n\n\n<p>\u5e38\u898b\u7684\u6280\u5de7\u6709:<\/p>\n\n\n\n<ul>\n<li>\u99ed\u5ba2\u5165\u4fb5\u4f60\u7684\u7db2\u7ad9<\/li>\n\n\n\n<li>\u4f7f\u7528\u93c8\u7d50\u8fb2\u5834\u5275\u5efa\u4e00\u5806\u5783\u573e\u9328\u6587\u672c\u6307\u5411\u4f60\u7684\u7db2\u7ad9(\u5783\u573e\u53cd\u5411\u9023\u7d50)<\/li>\n\n\n\n<li>\u76dc\u53d6\u7db2\u7ad9\u5167\u5bb9(\u76dc\u6587)<\/li>\n\n\n\n<li>\u767c\u5e03\u7db2\u7ad9\u7684\u865b\u5047\u8ca0\u9762\u8a55\u8ad6<\/li>\n<\/ul>\n\n\n\n<p>\u8981\u9632\u6b62\u4e26\u6aa2\u67e5\u8ca0\u9762 SEO\uff0c\u4f60\u9700\u8981\u9032\u884c\u4ee5\u4e0b\u6b65\u9a5f\uff1a<\/p>\n\n\n\n<ol>\n<li>\u76e3\u63a7\u4f60\u7684\u53cd\u5411\u9023\u7d50\u6982\u6cc1\uff1a\u5b9a\u671f\u6aa2\u67e5\u4f60\u7684\u7db2\u7ad9\u7684\u53cd\u5411\u9023\u7d50\u6982\u6cc1\u662f\u5341\u5206\u91cd\u8981\u7684\u3002\u4f60\u53ef\u4ee5\u4f7f\u7528\u50cf Ahrefs \u6216\u8005 SEMrush \u7b49 SEO \u5de5\u5177\u4f86\u57f7\u884c\u9019\u4e00\u64cd\u4f5c\u3002\u5982\u679c\u4f60\u7a81\u7136\u767c\u73fe\u4e00\u5927\u5806\u4f86\u81ea\u4f4e\u8cea\u91cf\u7db2\u7ad9\u7684\u9023\u7d50\uff0c\u9019\u53ef\u80fd\u662f\u88ab\u5783\u573e\u9023\u7d50\u653b\u64ca\u7684\u8b66\u793a\u3002<\/li>\n\n\n\n<li>\u5b9a\u671f\u9a57\u8b49\u4f60\u7684\u7db2\u7ad9\u5167\u5bb9\uff1a\u5982\u679c\u4f60\u7684\u5167\u5bb9\u88ab\u76dc\u7528\u4e26\u767c\u4f48\u5230\u5176\u4ed6\u7db2\u7ad9\u4e0a\uff0cGoogle \u53ef\u80fd\u6703\u5c07\u4f60\u7684\u7db2\u7ad9\u8996\u70ba\u91cd\u8907\u5167\u5bb9\u4e26\u5c0d\u5176\u9032\u884c\u964d\u6b0a\u3002\u4f60\u53ef\u4ee5\u4f7f\u7528 Copyscape \u9019\u6a23\u7684\u5de5\u5177\u5b9a\u671f\u6aa2\u67e5\u4f60\u7684\u7db2\u7ad9\u5167\u5bb9\u662f\u5426\u88ab\u8907\u88fd\u3002<\/li>\n\n\n\n<li>\u76e3\u63a7\u4f60\u7684\u7db2\u7ad9\u6027\u80fd\uff1a\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u7a81\u7136\u8b8a\u5f97\u975e\u5e38\u7de9\u6162\u6216\u7d93\u5e38\u4e0b\u7dda\uff0c\u9019\u53ef\u80fd\u662f DDoS \u653b\u64ca\u7684\u8de1\u8c61\u3002\u4f60\u61c9\u8a72\u8207\u4f60\u7684\u7db2\u7ad9\u4e3b\u6a5f\u63d0\u4f9b\u5546\u5408\u4f5c\uff0c\u4ee5\u78ba\u4fdd\u4ed6\u5011\u6709\u9632\u6b62 DDoS \u653b\u64ca\u7684\u63aa\u65bd\u3002<\/li>\n\n\n\n<li>\u76e3\u63a7\u4f60\u7684\u7dda\u4e0a\u8072\u8b7d\uff1a\u5e38\u5e38\u6aa2\u67e5\u4f60\u7db2\u7ad9\u7684\u8a55\u8ad6\u548c\u8a55\u5206\uff0c\u5982\u679c\u767c\u73fe\u6709\u7570\u5e38\u591a\u7684\u8ca0\u9762\u8a55\u50f9\uff0c\u53ef\u80fd\u662f\u4f60\u7684\u7af6\u722d\u5c0d\u624b\u6545\u610f\u5728\u640d\u5bb3\u4f60\u7684\u7dda\u4e0a\u8072\u8b7d\u3002\u4f60\u53ef\u4ee5\u4f7f\u7528 Google Alerts \u4f86\u8a2d\u7f6e\u95dc\u9375\u5b57\u63d0\u9192\uff0c\u4e00\u65e6\u6709\u65b0\u7684\u63d0\u5230\u4f60\u7684\u54c1\u724c\u6216\u7db2\u7ad9\u7684\u5167\u5bb9\uff0c\u4f60\u5c31\u6703\u7372\u5f97\u901a\u77e5\u3002<\/li>\n\n\n\n<li>\u4f7f\u7528 Google Search Console \u7684<a href=\"https:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=en&amp;answer=2648487\" target=\"_blank\" rel=\"noreferrer noopener\">\u62d2\u7d55\u93c8\u63a5\u5de5\u5177<\/a>\uff1a\u5982\u679c\u4f60\u5df2\u7d93\u78ba\u5b9a\u4f60\u7684\u7db2\u7ad9\u6b63\u5728\u53d7\u5230\u8ca0\u9762 SEO \u653b\u64ca\uff0c\u53ef\u4ee5\u4f7f\u7528 Google Search Console \u7684\u62d2\u7d55\u9023\u7d50\u5de5\u5177\u3002\u9019\u500b\u5de5\u5177\u53ef\u4ee5\u8b93\u4f60\u63d0\u4ea4\u4e00\u500b\u4f60\u60f3\u8981 Google \u5ffd\u7565\u7684\u53cd\u5411\u9023\u7d50\u6e05\u55ae\uff0c\u5f9e\u800c\u6e1b\u5c11\u9019\u4e9b\u9023\u7d50\u5c0d\u4f60\u7db2\u7ad9\u6392\u540d\u7684\u5f71\u97ff\u3002<\/li>\n<\/ol>\n\n\n\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/negative-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Detect (and Deflect) Negative SEO Attacks<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/blog\/what-is-negative-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Is Negative SEO? (And How To Tackle It)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.searchenginejournal.com\/negative-seo-lost-rankings\/310487\/\" target=\"_blank\" rel=\"noreferrer noopener\">Negative SEO and Lost Rankings? Read This<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/kinsta.com\/blog\/negative-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Negative SEO (Case Study) \u2013 Cleaning up an Attack With Ahrefs<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"36-3--click-depth-\">\u7db2\u7ad9\u7d50\u69cb : \u4fdd\u6301\u9801\u9762\u5c64\u7d1a\u6700\u591a 3 \u6b21\u9ede\u64ca (Click Depth) \u7684\u512a\u5316\u7b56\u7565<\/h2>\n\n\n\n<p>Google\u8a8d\u70ba\u4efb\u4f55\u5728\u7db2\u7ad9\u4e0a\u6df1\u57cb\u7684\u5167\u5bb9\u90fd\u4e0d\u90a3\u9ebc\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\u91cd\u8981\u7684\u9801\u9762\u96e2\u9996\u9801\u7684\u9593\u8ddd\u6df1\u5ea6\uff0c\u4e0d\u8981\u8d85\u904e\u4e09\u5c64\uff0c\u6216\u8005\u8aaa\u4e09\u500b\u89f8\u9ede\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u9762\uff0c\u9019\u6709\u52a9\u65bc googlebots \u66f4\u6709\u6548\u5730\u6293\u53d6\u4f60\u7684\u7db2\u7ad9\uff0c\u589e\u52a0\u5c07\u6240\u6709\u91cd\u8981\u9801\u9762\u7de8\u5165\u7d22\u5f15\u7684\u6a5f\u6703\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u8a2a\u5ba2\u4e5f\u80fd\u8f15\u9b06\u8a2a\u554f\u5230\u4f60\u7db2\u7ad9\u4e0a\u6709\u50f9\u503c\u7684\u5167\u5bb9\u3002<\/p>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u63a1\u53d6\u4ee5\u4e0b\u63aa\u65bd\u4f86\u63d0\u9ad8\u9801\u9762\u7684\u53ef\u8a2a\u554f\u6027\uff1a<\/p>\n\n\n\n<ul>\n<li><strong>\u5efa\u7acb\u6e05\u6670\u7684\u5c0e\u822a\u6b04<\/strong>\uff1a\u4e00\u500b\u7d50\u69cb\u6e05\u6670\u7684\u5c0e\u822a\u6b04\u53ef\u4ee5\u8b93\u7528\u6236\u5feb\u901f\u627e\u5230\u4ed6\u5011\u60f3\u8981\u7684\u9801\u9762\uff0c\u540c\u6642\u4e5f\u8b93\u641c\u5c0b\u5f15\u64ce\u722c\u87f2\u66f4\u5bb9\u6613\u63a2\u7d22\u4f60\u7684\u7db2\u7ad9\u3002\u4f60\u53ef\u4ee5\u5728\u5c0e\u822a\u6b04\u4e2d\u5305\u542b\u4f60\u7684\u4e3b\u8981\u7522\u54c1\u3001\u670d\u52d9\u6216\u5167\u5bb9\u985e\u5225\u7684\u93c8\u63a5\u3002<\/li>\n\n\n\n<li><strong>\u5efa\u7acb\u4e00\u500b\u7db2\u7ad9\u5730\u5716<\/strong>\uff1a\u4e00\u500b XML \u7db2\u7ad9\u5730\u5716\u53ef\u4ee5\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u722c\u87f2\u66f4\u6709\u6548\u5730\u6293\u53d6\u4f60\u7684\u7db2\u7ad9\u3002\u4f60\u53ef\u4ee5\u5728 Google Search Console \u4e2d\u63d0\u4ea4\u4f60\u7684\u7db2\u7ad9\u5730\u5716\uff0c\u4ee5\u78ba\u4fdd Google \u53ef\u4ee5\u627e\u5230\u548c\u7d22\u5f15\u4f60\u7684\u6240\u6709\u9801\u9762\u3002<\/li>\n\n\n\n<li><strong>\u5167\u90e8\u93c8\u63a5\u7684\u7b56\u7565\u6027\u904b\u7528<\/strong>\uff1a\u900f\u904e\u5167\u90e8\u93c8\u63a5\uff0c\u4f60\u53ef\u4ee5\u5c07\u7528\u6236\u548c\u641c\u5c0b\u5f15\u64ce\u722c\u87f2\u5f15\u5c0e\u5230\u4f60\u7684\u7db2\u7ad9\u7684\u5176\u4ed6\u76f8\u95dc\u9801\u9762\u3002\u6b64\u5916\uff0c\u5167\u90e8\u93c8\u63a5\u4e5f\u53ef\u4ee5\u5e6b\u52a9\u50b3\u905e\u93c8\u63a5\u6b0a\u91cd\uff0c\u63d0\u9ad8\u4f60\u7db2\u7ad9\u5167\u91cd\u8981\u9801\u9762\u7684\u6392\u540d\u3002<\/li>\n\n\n\n<li><strong>\u8a2d\u7f6e\u5206\u985e\u548c\u6a19\u7c64<\/strong>\uff1a\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u662f\u4e00\u500b\u535a\u5ba2\u6216\u65b0\u805e\u7db2\u7ad9\uff0c\u4f60\u53ef\u4ee5\u5229\u7528\u5206\u985e\u548c\u6a19\u7c64\u4f86\u7d44\u7e54\u4f60\u7684\u5167\u5bb9\u3002\u9019\u53ef\u4ee5\u8b93\u7528\u6236\u66f4\u5bb9\u6613\u627e\u5230\u4ed6\u5011\u611f\u8208\u8da3\u7684\u4e3b\u984c\uff0c\u4e26\u8b93\u641c\u5c0b\u5f15\u64ce\u66f4\u5bb9\u6613\u7406\u89e3\u4f60\u7684\u5167\u5bb9\u3002<\/li>\n\n\n\n<li><strong>\u5229\u7528\u9eb5\u5305\u5c51(Breadcrumbs)\u5c0e\u822a<\/strong>\uff1a\u9eb5\u5305\u5c51\u5c0e\u822a\u53ef\u4ee5\u986f\u793a\u7528\u6236\u5728\u7db2\u7ad9\u4e2d\u7684\u4f4d\u7f6e\uff0c\u4e26\u63d0\u4f9b\u4e00\u7a2e\u5feb\u901f\u56de\u5230\u4e0a\u4e00\u7d1a\u6216\u9996\u9801\u7684\u65b9\u5f0f\u3002\u9019\u4e0d\u50c5\u53ef\u4ee5\u63d0\u9ad8\u7528\u6236\u9ad4\u9a57\uff0c\u9084\u53ef\u4ee5\u7d66\u641c\u5c0b\u5f15\u64ce\u63d0\u4f9b\u66f4\u591a\u7684\u9801\u9762\u95dc\u806f\u4fe1\u606f\u3002<\/li>\n\n\n\n<li><strong>\u5206\u5c64\u7d44\u7e54\u4f60\u7684URL\u7d50\u69cb<\/strong>\uff1a\u70ba\u4f60\u7684\u7db2\u7ad9\u5efa\u7acb\u908f\u8f2f\u6e05\u6670\u7684 URL \u7d50\u69cb\u3002\u6bcf\u500b URL \u61c9\u8a72\u6e05\u695a\u5730\u8868\u660e\u5b83\u6240\u5728\u7684\u7db2\u7ad9\u5c64\u6b21\uff0c\u9019\u53ef\u4ee5\u901a\u904e\u5728 URL \u4e2d\u5305\u542b\u8a72\u9801\u9762\u7684\u4e0a\u7d1a\u5206\u985e\u4f86\u5be6\u73fe\u3002\u4f8b\u5982\uff0c\u4e00\u500b\u7522\u54c1\u9801\u9762\u7684 URL \u53ef\u80fd\u5982\u4e0b\uff1awww.example.com\/category\/subcategory\/product\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"401\" src=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-53.png\" alt=\"\" class=\"wp-image-23545\" srcset=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-53.png 768w, https:\/\/domyweb.org\/wp-content\/uploads\/image-53-510x266.png 510w, https:\/\/domyweb.org\/wp-content\/uploads\/image-53-225x117.png 225w, https:\/\/domyweb.org\/wp-content\/uploads\/image-53-300x157.png 300w, https:\/\/domyweb.org\/wp-content\/uploads\/image-53-600x313.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>\u6700\u597d\u7684\u65b9\u5f0f\u662f\u5728\u4e00\u958b\u59cb\u5c31\u5275\u5efa\u597d\u7db2\u7ad9\u7d50\u69cb\u7684\u898f\u5283\uff0c\u9019\u53ef\u4ee5\u7701\u53bb\u5f8c\u7e8c\u7684\u5f88\u591a\u9ebb\u7169<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/google-click-depth-matters-seo-url-structure\/256779\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google: Click Depth Matters More for SEO than URL Structure<\/a><\/li>\n\n\n\n<li><em><a href=\"https:\/\/ahrefs.com\/blog\/website-structure\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website Structure: How to Build Your SEO Foundation<\/a><\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"802\" src=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-54.png\" alt=\"\" class=\"wp-image-23546\" srcset=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-54.png 900w, https:\/\/domyweb.org\/wp-content\/uploads\/image-54-431x384.png 431w, https:\/\/domyweb.org\/wp-content\/uploads\/image-54-191x170.png 191w, https:\/\/domyweb.org\/wp-content\/uploads\/image-54-768x684.png 768w, https:\/\/domyweb.org\/wp-content\/uploads\/image-54-300x267.png 300w, https:\/\/domyweb.org\/wp-content\/uploads\/image-54-600x535.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"37-noindex--nofollow-\">\u6b63\u78ba\u4f7f\u7528 \u201cnoindex\u201d \u548c \u201cnofollow\u201d \u6a19\u7c64\u7684\u7b56\u7565<\/h2>\n\n\n\n<p>\u201cnoindex\u201d\u548c\u201dnofollow\u201d\u662f\u5728\u512a\u5316\u7db2\u7ad9\u641c\u7d22\u5f15\u64ce\u6392\u540d\u6642\u7684\u5169\u7a2e\u91cd\u8981\u5de5\u5177\u2014\u2014\u6211\u5011\u53ef\u4ee5\u5229\u7528\u6a19\u7c64\u4f86\u6559\u80b2Google\u722c\u87f2\u4ee5\u6700\u6709\u6548\u7387\u7684\u65b9\u5f0f\u4f86\u6293\u53d6\u4f60\u7684\u7db2\u7ad9\u3002<\/p>\n\n\n\n<p>\u8b93\u6211\u5011\u4f86\u4e86\u89e3\u4e00\u4e0b\u9019\u4e9b\u6a19\u7c64\uff1a<\/p>\n\n\n\n<ol>\n<li>Noindex\uff1a\u6b64\u6a19\u7c64\u7684\u7528\u9014\u662f\u544a\u8a34\u641c\u7d22\u5f15\u64ce\u8a72\u9801\u9762\u4e0d\u61c9\u88ab\u7d0d\u5165\u641c\u7d22\u7d50\u679c\u4e2d\u3002\u4f60\u53ef\u80fd\u60f3\u8981\u4f7f\u7528\u201dNoindex\u201d\u7684\u539f\u56e0\u53ef\u80fd\u662f\u67d0\u4e9b\u9801\u9762\u5c0d\u65bc\u4f7f\u7528\u8005\u800c\u8a00\u6709\u7528\uff0c\u4f46\u5c0d\u65bc\u641c\u7d22\u5f15\u64ce\u800c\u8a00\u4e26\u7121\u50f9\u503c\uff0c\u5982\u5e33\u6236\u8a2d\u7f6e\u9801\u9762\u6216\u8005\u7279\u5b9a\u7684\u5167\u90e8\u9023\u7d50\u3002<\/li>\n\n\n\n<li>Disallow\uff1a\u6b64\u6a19\u7c64\u5247\u662f\u544a\u8a34\u641c\u7d22\u5f15\u64ce\u4e0d\u8981\u6293\u53d6\u8a72\u9801\u9762\uff0c\u5373\u4f7f\u8a72\u9801\u9762\u93c8\u63a5\u51fa\u73fe\u5728\u5176\u4ed6\u5730\u65b9\uff0c\u641c\u7d22\u5f15\u64ce\u4e5f\u4e0d\u6703\u9032\u884c\u8a2a\u554f\u3002\u9019\u901a\u5e38\u7528\u65bc\u90a3\u4e9b\u4f60\u4e0d\u5e0c\u671b\u641c\u7d22\u5f15\u64ce\u8a2a\u554f\u7684\u5340\u57df\uff0c\u5982\u5f8c\u53f0\u7ba1\u7406\u5340\u57df\u3002<\/li>\n\n\n\n<li>Nofollow\uff1a\u9019\u500b\u6a19\u7c64\u544a\u8a34\u641c\u7d22\u5f15\u64ce\u4e0d\u8981\u8ffd\u8e64\u8a72\u9023\u7d50\uff0c\u901a\u5e38\u662f\u4ed8\u8cbb\u93c8\u63a5\u6216\u662f\u8ddf\u6587\u7ae0\u4e3b\u984c\u6027\u4e0d\u9ad8\u7684\u93c8\u63a5\uff0c\u4e5f\u5c31\u662f\u8aaa\uff0c\u641c\u7d22\u5f15\u64ce\u4e0d\u6703\u50b3\u905e\u6b0a\u91cd\u5230\u9019\u9023\u7d50\u4e0a\u3002\u9019\u53ef\u4ee5\u9632\u6b62\u4f60\u7684\u7db2\u7ad9\u8207\u53ef\u80fd\u7522\u751f\u8ca0\u9762\u5f71\u97ff\u7684\u7db2\u7ad9\u76f8\u9023\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u4f60\u8981\u5982\u4f55\u4f7f\u7528\u9019\u4e9b\u6a19\u7c64\uff1f<\/p>\n\n\n\n<p>\u901a\u5e38\u5728\u8981\u512a\u5316\u722c\u87f2\u9810\u7b97\u6642\u4f7f\u7528\u5b83\u5011\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\uff0c\u4f60\u7684\u7db2\u7ad9\u4e0a\u67091000\u9801\uff0c\u4f46\u662f\u5176\u4e2d800\u9801\u5be6\u969b\u4e0a\u662f\u7531\u6587\u7ae0\u7684tags\u6240\u7d44\u6210\uff0c\u6240\u4ee5\u4f60\u53ef\u4ee5\u628a\u90a3\u4e9b\u6587\u7ae0tags\u8a2d\u7f6e\u70baNoindex\uff0c\u8b93Google\u4e0d\u53bb\u6536\u9304\uff0c\u9019\u6a23\u53ef\u4ee5\u6709\u6548\u63d0\u5347\u7db2\u7ad9\u7684\u6574\u9ad4\u8cea\u91cf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Here&#039;s Why You Need to Understand the Noindex SEO Tag\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/27D6QoMLjkU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"38-content-pruning-\">\u7981\u6b62\u4e0d\u76f8\u95dc\u7684\u9801\u9762\u88ab\u7d22\u5f15 (Content Pruning) \u7684\u64cd\u4f5c\u6307\u5357<\/h2>\n\n\n\n<p>\u7db2\u7ad9\u7684\u6392\u540d\u5f37\u5ea6\u662f\u5176\u9801\u9762\u7684\u5e73\u5747\u6392\u540d\u5f37\u5ea6\u3002<\/p>\n\n\n\n<p>\u8003\u616e\u5230\u9019\u4e00\u9ede\uff0c\u6bcf\u500b\u9801\u9762\u5728\u767c\u5e03\u524d\uff0c\u90fd\u61c9\u8a72\u5148\u554f\u554f\u81ea\u5df1\uff0c\u201c\u9019\u500b\u9801\u9762\u4e0a\u7684\u5167\u5bb9\u662f\u4e0d\u662f\u6703\u70ba\u5176\u5b9a\u4f4d\u7684\u95dc\u9375\u5b57\u6392\u540d\uff1f\u201d<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u73fe\u5be6\u662f\u6bcf\u500b\u7db2\u7ad9\u90fd\u53ef\u80fd\u5b58\u5728\u4e00\u4e9b\u4e26\u672a\u5c0d\u95dc\u9375\u5b57\u6392\u540d\u7522\u751f\u5be6\u8cea\u6548\u76ca\u7684\u9801\u9762\u3002<\/p>\n\n\n\n<p>\u9019\u5c31\u662f\u6211\u5011\u9700\u8981\u9032\u884c\u6240\u8b02\u7684\u201dContent Pruning\u201d\uff0c\u6216\u8005\u8aaa\uff0c\u5c0d\u4e0d\u76f8\u95dc\u9801\u9762\u7684\u7d22\u5f15\u9032\u884c\u4fee\u526a\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p>\u201cContent Pruning\u201d\u662f\u4e00\u7a2e SEO \u512a\u5316\u6280\u5de7\uff0c\u76ee\u7684\u662f\u70ba\u4e86\u5c07\u641c\u7d22\u5f15\u64ce\u7684\u95dc\u6ce8\u529b\u96c6\u4e2d\u5728\u4f60\u7684\u6838\u5fc3\u5167\u5bb9\u4e0a\uff0c\u540c\u6642\u963b\u6b62\u5b83\u5011\u5c07\u8cc7\u6e90\u6d6a\u8cbb\u5728\u4e0d\u6703\u70ba\u4f60\u7684\u6392\u540d\u5e36\u4f86\u5be6\u8cea\u6548\u76ca\u7684\u9801\u9762\u4e0a\u3002\u4f60\u53ef\u4ee5\u900f\u904e\u8a2d\u7f6e\u201dNoindex\u201d\u6a19\u7c64\u4f86\u9054\u6210\u9019\u4e00\u76ee\u6a19\uff0c\u9019\u5c07\u6703\u544a\u8a34\u641c\u7d22\u5f15\u64ce\u8a72\u9801\u9762\u4e0d\u9700\u8981\u88ab\u6536\u9304\u5728\u641c\u7d22\u7d50\u679c\u4e2d\u3002<\/p>\n\n\n\n<p>\u9019\u5728\u4f60\u4f7f\u7528\u7684\u662f WordPress \u9019\u985e\u7684\u5167\u5bb9\u7ba1\u7406\u7cfb\u7d71\u6642\uff0c\u5c24\u5176\u5bb9\u6613\u64cd\u4f5c\uff0c\u4f8b\u5982\u4f7f\u7528 Rank Math \u9019\u6a23\u7684\u5de5\u5177\u53ef\u4ee5\u7c21\u6613\u5730\u8a2d\u7f6e\u201dNoindex\u201d\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5f9e SEO \u7684\u89d2\u5ea6\u4f86\u770b\uff0c\u4e0d\u61c9\u7de8\u5165\u7d22\u5f15\uff0c\u9700\u8981\u8a2d\u7f6e\u201dNoindex\u201d\u7684\u9801\u9762\u985e\u578b\uff1a<\/p>\n\n\n\n<ul>\n<li>\u985e\u5225\u548c\u6a19\u7c64\u9801\u9762\uff1a\u9019\u4e9b\u9801\u9762\u901a\u5e38\u4e26\u4e0d\u5305\u542b\u7368\u7279\u7684\u5167\u5bb9\uff0c\u800c\u4e14\u53ef\u80fd\u6703\u5c0e\u81f4\u5167\u5bb9\u91cd\u8907\u7684\u554f\u984c\u3002<\/li>\n\n\n\n<li>\u81ea\u5b9a\u7fa9\u985e\u578b\u9801\u9762\uff1a\u9019\u4e9b\u9801\u9762\u53ef\u80fd\u4e26\u4e0d\u7b26\u5408\u4f60\u7684\u7db2\u7ad9\u4e3b\u984c\u6216\u8005\u76ee\u6a19\u95dc\u9375\u5b57\u3002<\/li>\n\n\n\n<li>\u4f5c\u8005\u9801\u9762\uff1a\u9664\u975e\u4f60\u7684\u7db2\u7ad9\u662f\u591a\u4f5c\u8005\u5354\u4f5c\uff0c\u5426\u5247\u9019\u4e9b\u9801\u9762\u901a\u5e38\u4e26\u4e0d\u6703\u70ba\u4f60\u7684 SEO \u5e36\u4f86\u592a\u5927\u597d\u8655\u3002<\/li>\n\n\n\n<li>\u904e\u6642\u7684\u535a\u5ba2\u6587\u7ae0\uff1a\u9019\u4e9b\u5167\u5bb9\u53ef\u80fd\u5df2\u7d93\u4e0d\u518d\u66f4\u65b0\uff0c\u800c\u4e14\u8207\u7576\u524d\u7684\u641c\u7d22\u8da8\u52e2\u4e0d\u7b26\u3002<\/li>\n\n\n\n<li>\u4f4e\u8cea\u91cf\u6216\u7a00\u8584\u7684\u535a\u5ba2\u6587\u7ae0\uff1a\u9019\u4e9b\u5167\u5bb9\u53ef\u80fd\u7121\u6cd5\u5438\u5f15\u6216\u4fdd\u7559\u8a2a\u5ba2\uff0c\u4e26\u4e14\u4e5f\u4e0d\u6703\u70ba\u4f60\u7684 SEO \u7522\u751f\u6b63\u9762\u6548\u76ca\u3002<\/li>\n\n\n\n<li>\u8a2a\u5ba2\u898b\u8b49\u6587\u7ae0\uff1a\u9019\u4e9b\u5167\u5bb9\u53ef\u80fd\u5c0d\u4f60\u7684\u54c1\u724c\u5f62\u8c61\u6709\u5e6b\u52a9\uff0c\u4f46\u5c0d\u65bc\u95dc\u9375\u5b57\u6392\u540d\u7684\u5f71\u97ff\u5f80\u5f80\u8f03\u5c0f\u3002<\/li>\n\n\n\n<li>\u96f6\u92b7\u552e\u984d\u7684\u96fb\u5b50\u5546\u52d9\u7522\u54c1\u9801\u9762\uff1a\u9019\u4e9b\u9801\u9762\u53ef\u80fd\u4e26\u672a\u70ba\u4f60\u7684\u696d\u52d9\u5e36\u4f86\u5be6\u8cea\u6536\u76ca\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5f15\u7528 Google \u4ee3\u8868\uff08Gary Illyes\uff09\u7684\u8a71\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c\u76e1\u53ef\u80fd\u7e2e\u5c0f\u7bc4\u570d\u3002\u4e0d\u8981\u5275\u5efa\u4f4e\u8cea\u91cf\u4e14\u6c92\u6709\u50f9\u503c\u7684\u9801\u9762\u3002\u9019\u4e0d\u503c\u5f97\uff0c\u56e0\u70ba\u4e00\u4ef6\u4e8b\u662f\u6211\u5011\u4e0d\u4e00\u5b9a\u8981\u7d22\u5f15\u9019\u4e9b\u9801\u9762\u3002\u6211\u5011\u8a8d\u70ba\u9019\u662f\u5c0d\u8cc7\u6e90\u7684\u6d6a\u8cbb\u3002\u53e6\u4e00\u4ef6\u4e8b\u662f\u60a8\u4e0d\u6703\u7372\u5f97\u9ad8\u8cea\u91cf\u7684\u6d41\u91cf\u3002\u5982\u679c\u4f60\u6c92\u6709\u7372\u5f97\u512a\u8cea\u7684\u6d41\u91cf\uff0c\u90a3\u4f60\u70ba\u4ec0\u9ebc\u8981\u5728\u4e0a\u9762\u71d2\u8cc7\u6e90\uff1f\u201d\u8907\u88fd<\/p>\n<\/blockquote>\n\n\n\n<p>\u7e3d\u7d50\u4f86\u8aaa\uff0c\u201dContent Pruning\u201d\u662f\u4e00\u7a2e\u4ee5\u8cea\u91cf\u70ba\u5c0e\u5411\u7684 SEO \u7b56\u7565\u3002\u5176\u76ee\u7684\u662f\u70ba\u4e86\u5c07\u641c\u7d22\u5f15\u64ce\u7684\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u90a3\u4e9b\u80fd\u70ba\u4f60\u7684\u696d\u52d9\u5e36\u4f86\u5be6\u8cea\u6548\u76ca\u7684\u5167\u5bb9\u4e0a\uff0c\u800c\u975e\u5728\u90a3\u4e9b\u7121\u6cd5\u70ba\u4f60\u7684\u6392\u540d\u5e36\u4f86\u5be6\u8cea\u6548\u76ca\u7684\u5167\u5bb9\u4e0a\u3002\u5728\u9019\u500b\u904e\u7a0b\u4e2d\uff0c\u7406\u89e3\u4e26\u6b63\u78ba\u4f7f\u7528\u201dNoindex\u201d\u6a19\u7c64\u5f88\u95dc\u9375\u3002<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/27a1.svg\" alt=\"\u27a1\" style=\"width: 15px;\">&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/domyweb.org\/seo-check-list\/\" target=\"_blank\">\u9818\u53d6\u514d\u8cbbSEO\u6aa2\u67e5\u8868<\/a><\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.contentkingapp.com\/academy\/content-pruning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Pruning: Remove Low-Quality Content to Improve SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.g2.com\/articles\/content-pruning\" target=\"_blank\" rel=\"noreferrer noopener\">The Complete Guide to Content Pruning (+3 Step Pruning Process)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.aleydasolis.com\/en\/crawling-mondays\/how-to-prune-your-website-content-in-an-seo-process-crawlingmondays-16th-episode\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Prune your Website Content in an SEO Process<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.semrush.com\/blog\/guide-seo-pruning-semrush\/\" target=\"_blank\" rel=\"noreferrer noopener\">Step-By-Step Guide: SEO Pruning with Semrush<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.searchenginejournal.com\/content-pruning-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why &amp; How Content Pruning Helps Your SEO<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6280\u8853\u6027 SEO (FAQ)<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1707743889440\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">\u4ec0\u9ebc\u662f\u6280\u8853\u6027SEO?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u6280\u8853\u6027SEO\u662f\u6307\u91dd\u5c0d\u7db2\u7ad9\u5f8c\u53f0\u6280\u8853\u5c64\u9762\u9032\u884c\u7684\u512a\u5316\u5de5\u4f5c,\u76ee\u7684\u662f\u8b93\u641c\u7d22\u5f15\u64ce\u80fd\u66f4\u6709\u6548\u7387\u5730\u722c\u53d6\u548c\u7d22\u5f15\u7db2\u7ad9\u3002\u5b83\u6db5\u84cb\u4e86\u7db2\u7ad9\u901f\u5ea6\u512a\u5316\u3001\u79fb\u52d5\u512a\u5316\u3001Sitemap\u63d0\u4ea4\u3001robots.txt\u8a2d\u7f6e\u7b49\u65b9\u9762\u3002<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1707743904388\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">\u63d0\u4ea4Sitemap\u6709\u4ec0\u9ebc\u597d\u8655?<\/h3>\n<div class=\"rank-math-answer 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