{"id":23594,"date":"2023-07-17T21:58:00","date_gmt":"2023-07-17T13:58:00","guid":{"rendered":"https:\/\/domyweb.org\/?p=23594"},"modified":"2024-02-12T21:30:14","modified_gmt":"2024-02-12T13:30:14","slug":"local-seo","status":"publish","type":"post","link":"https:\/\/domyweb.org\/local-seo\/","title":{"rendered":"\u672c\u5730 SEO\uff08Local SEO\uff09: \u5982\u4f55\u512a\u5316\u4f60\u7684 Google \u6211\u7684\u5546\u5bb6"},"content":{"rendered":"\n<p>\u672c\u5730 SEO\uff08Local SEO\uff09 \u662f\u4e00\u7a2e\u7b56\u7565\uff0c\u5b83\u80fd\u5920\u5e6b\u52a9\u4f60\u7684\u4f01\u696d\u5728 Google \u7684\u672c\u5730\u641c\u7d22\u7d50\u679c\u4e2d\u7372\u5f97\u66f4\u9ad8\u7684\u6392\u540d\u3002\u9019\u5c0d\u65bc\u6709\u5be6\u9ad4\u5e97\u9762\u6216\u63d0\u4f9b\u7576\u5730\u670d\u52d9\u7684\u4f01\u696d\u7279\u5225\u91cd\u8981\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u672c\u5730 SEO \uff08Local SEO\uff09\u7684\u4e3b\u8981\u5143\u7d20<\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u672c\u5730 SEO \u7684\u4e3b\u8981\u5143\u7d20\uff1a<\/p>\n\n\n\n<ol>\n<li><strong>Google My Business\uff08GMB\uff09\u512a\u5316<\/strong>\uff1a\u4f60\u61c9\u8a72\u5efa\u7acb\u4e26\u512a\u5316\u4f60\u7684 Google My Business \u9801\u9762\uff0c\u5305\u62ec\u63d0\u4f9b\u8a73\u7d30\u7684\u696d\u52d9\u8cc7\u8a0a\uff0c\u5b9a\u671f\u767c\u5e03\u66f4\u65b0\uff0c\u4e26\u56de\u61c9\u8a55\u8ad6\u3002<\/li>\n\n\n\n<li><strong>\u5728\u7dda\u76ee\u9304\u8207\u5f15\u5c0e\u7ad9\u9ede<\/strong>\uff1a\u4f60\u61c9\u8a72\u78ba\u4fdd\u4f60\u7684\u696d\u52d9\u5728\u91cd\u8981\u7684\u5728\u7dda\u76ee\u9304\u548c\u5f15\u5c0e\u7ad9\u9ede\uff08\u5982 Yelp\uff0cTripAdvisor \u7b49\uff09\u4e0a\u6709\u689d\u76ee\uff0c\u4e26\u4e14\u6240\u6709\u7684\u8cc7\u8a0a\u90fd\u662f\u6700\u65b0\u7684\u3002<\/li>\n\n\n\n<li><strong>\u5730\u7406\u7279\u5b9a\u95dc\u9375\u8a5e<\/strong>\uff1a\u5728\u4f60\u7684\u7db2\u7ad9\u5167\u5bb9\u548c\u5143\u6578\u64da\u4e2d\u4f7f\u7528\u5730\u7406\u7279\u5b9a\u7684\u95dc\u9375\u8a5e\uff0c\u9019\u53ef\u4ee5\u5e6b\u52a9\u4f60\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u5438\u5f15\u7576\u5730\u7528\u6236\u3002<\/li>\n\n\n\n<li><strong>\u5728\u7dda\u8a55\u8ad6\u8207\u8a55\u50f9\u7ba1\u7406<\/strong>\uff1a\u5728\u7dda\u8a55\u8ad6\u53ef\u4ee5\u5c0d\u4f60\u7684\u672c\u5730\u6392\u540d\u7522\u751f\u91cd\u5927\u5f71\u97ff\u3002\u4f60\u61c9\u8a72\u9f13\u52f5\u6eff\u610f\u7684\u5ba2\u6236\u7559\u4e0b\u8a55\u8ad6\uff0c\u4e26\u4e14\u7a4d\u6975\u5730\u56de\u61c9\u6240\u6709\u7684\u8a55\u8ad6\u3002<\/li>\n\n\n\n<li><strong>\u7576\u5730\u9023\u7d50\u5efa\u7acb<\/strong>\uff1a\u7372\u5f97\u4f86\u81ea\u7576\u5730\u696d\u52d9\u548c\u7d44\u7e54\u7684\u9023\u7d50\u53ef\u4ee5\u63d0\u9ad8\u4f60\u7684\u7576\u5730\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u3002<\/li>\n\n\n\n<li><strong>\u7d50\u69cb\u5316\u6578\u64da\u6a19\u8a18<\/strong>\uff1a\u4f60\u53ef\u4ee5\u4f7f\u7528\u7a31\u70ba Schema \u7684\u7d50\u69cb\u5316\u6578\u64da\u6a19\u8a18\uff0c\u4f86\u63d0\u4f9b\u696d\u52d9\u7684\u8a73\u7d30\u5730\u7406\u8cc7\u8a0a\uff0c\u9019\u6a23\u53ef\u4ee5\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u4f60\u7684\u696d\u52d9\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"79-google--google-my-business\">\u8072\u660e\u4f60\u7684 Google \u6211\u7684\u5546\u5bb6\u4fe1\u606f (Google My Business)\uff1a\u5982\u4f55\u64cd\u4f5c\u4ee5\u53ca\u70ba\u4f55\u91cd\u8981\uff1f<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to add or claim your business on Google\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/UdCZMWkYDJQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u5982\u679c\u4f60\u662f\u4e00\u5bb6\u5728\u672c\u5730\u63d0\u4f9b\u670d\u52d9\u7684\u4f01\u696d\uff0c\u90a3\u9ebc\u61c9\u8a72\u8981\u5229\u7528\u672c\u5730 SEO \u4f86\u767c\u63ee\u81ea\u5df1\u7684\u512a\u52e2\u3002<\/p>\n\n\n\n<p>\u76ee\u6a19\u662f\u5728\u5ba2\u6236\u641c\u7d22\u4f60\u53ef\u80fd\u63d0\u4f9b\u7684\u7522\u54c1\u6216\u670d\u52d9\u6642\u51fa\u73fe\u5728\u4ed6\u5011\u9762\u524d\u3002\u65b9\u5f0f\u662f\u8072\u660e\u4f60\u7684\u201cGoogle \u6211\u7684\u5546\u5bb6\u201d\u3002<\/p>\n\n\n\n<p>\u70ba\u4ec0\u9ebc\u9019\u6a23\u505a\u5f88\u91cd\u8981\uff1f\u7531\u65bc\u672c\u5730\u641c\u7d22\u6709\u6642\u5177\u6709\u5b8c\u5168\u4e0d\u540c\u7684\u7528\u6236\u610f\u5716\uff0c\u5728\u901a\u5e38\u60c5\u6cc1\u4e0b\uff0c\u4e00\u822c\u7684SEO\u6587\u7ae0\u5f88\u96e3\u7b26\u5408\u641c\u5c0b\u610f\u5716\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff1a\u6211\u9644\u8fd1\u7684\u7f8e\u7532\u5e2b<\/p>\n\n\n\n<p>\u4f60\u600e\u9ebc\u7528\u6587\u7ae0\u5b9a\u4f4d\u9019\u6a23\u4e00\u500b\u8a5e\uff1f\u4f60\u4e0d\u80fd\uff0c\u6240\u4ee5\u4f60\u5fc5\u9808\u5728\u672c\u5730\u641c\u7d22\u7d50\u679c\u4e2d\u4f54\u64da\u4e00\u5e2d\u4e4b\u5730\u4e26\u722d\u53d6\u9032\u5165\u524d 3 \u540d<\/p>\n\n\n\n<p>\u5c07\u4f60\u7684\u4f01\u696d\u5728Google\u6211\u7684\u5546\u5bb6(Google My Business\uff0c\u7c21\u7a31GMB)\u4e0a\u5217\u51fa\u4f86\uff0c\u9019\u5c0d\u65bc\u5728\u641c\u7d22\u7d50\u679c\u4e2d\u63d0\u9ad8\u672c\u5730\u53ef\u898b\u5ea6\u548c\u5728Google\u5730\u5716\u4e0a\u986f\u793a\u4f60\u7684\u4f01\u696d\u4f4d\u7f6e\u975e\u5e38\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u64cd\u4f5c\u6b65\u9a5f\u548c\u4e00\u4e9b\u5be6\u7528\u7684\u5efa\u8b70\uff1a<\/p>\n\n\n\n<ol>\n<li>\u8a2d\u7f6e\u4f60\u7684GMB\u8cc7\u8a0a\uff1a\u9996\u5148\uff0c\u4f60\u9700\u8981\u8a2a\u554fGoogle\u6211\u7684\u5546\u5bb6\u7684\u5b98\u65b9\u7db2\u7ad9\uff0c\u7136\u5f8c\u9ede\u64ca\u201c\u73fe\u5728\u958b\u59cb\u201d\u6309\u9215\u3002\u5982\u679c\u4f60\u5df2\u7d93\u64c1\u6709Google\u5e33\u865f\uff0c\u5247\u53ef\u4ee5\u4f7f\u7528\u8a72\u5e33\u865f\u767b\u9304\u3002\u5426\u5247\uff0c\u4f60\u9700\u8981\u5275\u5efa\u4e00\u500b\u65b0\u7684Google\u5e33\u865f\u3002<\/li>\n\n\n\n<li>\u586b\u5beb\u4f60\u7684\u5546\u5bb6\u4fe1\u606f\uff1a\u63a5\u4e0b\u4f86\uff0c\u4f60\u9700\u8981\u63d0\u4f9b\u4f60\u7684\u4f01\u696d\u540d\u7a31\u3001\u5730\u5740\u3001\u96fb\u8a71\u865f\u78bc\u3001\u7db2\u7ad9URL\u4ee5\u53ca\u4f01\u696d\u985e\u578b\u3002\u8acb\u78ba\u4fdd\u9019\u4e9b\u4fe1\u606f\u662f\u6700\u65b0\u7684\uff0c\u4e26\u8207\u4f60\u5728\u5176\u4ed6\u7db2\u7ad9\u4e0a\u63d0\u4f9b\u7684\u4fe1\u606f\u4e00\u81f4\u3002<\/li>\n\n\n\n<li>\u9a57\u8b49\u4f60\u7684GMB\u5217\u8868\uff1a\u6700\u5f8c\uff0c\u4f60\u9700\u8981\u9a57\u8b49\u4f60\u7684\u5546\u5bb6\u4fe1\u606f\u3002Google\u53ef\u80fd\u6703\u901a\u904e\u96fb\u8a71\u6216\u90f5\u5bc4\u90f5\u4ef6\u7684\u65b9\u5f0f\u5411\u4f60\u767c\u9001\u4e00\u500b\u9a57\u8b49\u78bc\uff0c\u4f60\u9700\u8981\u5728GMB\u5e33\u6236\u4e2d\u8f38\u5165\u9019\u500b\u78bc\u3002\u9a57\u8b49\u904e\u7a0b\u53ef\u80fd\u9700\u8981\u5e7e\u5929\u7684\u6642\u9593\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u4e00\u65e6\u4f60\u7684GMB\u5217\u8868\u88ab\u9a57\u8b49\uff0c\u4f60\u5c31\u53ef\u4ee5\u6dfb\u52a0\u66f4\u591a\u7684\u5546\u5bb6\u4fe1\u606f\uff0c\u4f8b\u5982\u71df\u696d\u6642\u9593\u3001\u4f01\u696d\u7167\u7247\u3001\u83dc\u55ae\u6216\u670d\u52d9\u6e05\u55ae\u7b49\u3002\u4f60\u4e5f\u53ef\u4ee5\u56de\u7b54\u7528\u6236\u7684\u554f\u984c\uff0c\u56de\u61c9\u7528\u6236\u8a55\u50f9\uff0c\u4e26\u67e5\u770b\u95dc\u65bc\u4f60\u7684\u5546\u5bb6\u5728Google\u4e0a\u7684\u8868\u73fe\u7684\u76f8\u95dc\u7d71\u8a08\u6578\u64da\u3002<\/p>\n\n\n\n<p>\u70ba\u4ec0\u9ebcGMB\u91cd\u8981\uff1f\u5b83\u53ef\u4ee5\uff1a<\/p>\n\n\n\n<ol>\n<li>\u589e\u5f37\u4f60\u7684\u672c\u5730\u53ef\u898b\u5ea6\uff1a\u901a\u904eGMB\uff0c\u4f60\u7684\u4f01\u696d\u4fe1\u606f\u5c07\u51fa\u73fe\u5728Google\u641c\u7d22\u7d50\u679c\u548cGoogle\u5730\u5716\u4e0a\uff0c\u9019\u5c07\u589e\u5f37\u4f60\u7684\u672c\u5730\u53ef\u898b\u5ea6\uff0c\u5438\u5f15\u66f4\u591a\u7684\u672c\u5730\u5ba2\u6236\u3002<\/li>\n\n\n\n<li>\u63d0\u4f9b\u5be6\u7528\u7684\u4f01\u696d\u4fe1\u606f\uff1a\u900f\u904eGMB\uff0c\u4f60\u53ef\u4ee5\u63d0\u4f9b\u4f01\u696d\u7684\u57fa\u672c\u4fe1\u606f\uff0c\u5982\u71df\u696d\u6642\u9593\u3001\u5730\u5740\u3001\u806f\u7d61\u65b9\u5f0f\u7b49\uff0c\u8b93\u5ba2\u6236\u80fd\u5920\u66f4\u5bb9\u6613\u5730\u627e\u5230\u4f60\u3002<\/li>\n\n\n\n<li>\u5efa\u7acb\u4fe1\u8b7d\uff1a\u4f60\u53ef\u4ee5\u900f\u904eGMB\u56de\u61c9\u5ba2\u6236\u8a55\u50f9\u4f86\u5efa\u7acb\u4f01\u696d\u4fe1\u8b7d\u3002\u6b63\u9762\u8a55\u50f9\u53ef\u4ee5\u5438\u5f15\u66f4\u591a\u5ba2\u6236\uff0c\u800c\u5c0d\u65bc\u8ca0\u9762\u8a55\u50f9\uff0c\u4f60\u4e5f\u53ef\u4ee5\u9069\u6642\u56de\u61c9\u4ee5\u7de9\u89e3\u53ef\u80fd\u7684\u5f71\u97ff\u3002<\/li>\n\n\n\n<li>\u63d0\u4f9b\u5ba2\u6236\u4e92\u52d5\uff1aGMB\u9084\u63d0\u4f9b\u4e86\u4e00\u500b\u5e73\u53f0\uff0c\u8b93\u4f60\u53ef\u4ee5\u8207\u5ba2\u6236\u4e92\u52d5\uff0c\u4f8b\u5982\u56de\u7b54\u5ba2\u6236\u7684\u554f\u984c\u3001\u516c\u5e03\u6d3b\u52d5\u8a0a\u606f\u7b49\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"80-bing--bing-places\">\u7533\u8acb\u4f60\u7684 Bing \u5546\u5bb6 (Bing Places)\uff1a\u6d41\u7a0b\u53ca\u5176\u91cd\u8981\u6027<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Bing Places - How to setup Bing Places for your Local Business\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/wP8TNhLYSJQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Bing\uff0c\u7531\u5fae\u8edf\u6240\u64c1\u6709\uff0c\u88ab\u5927\u91cf\u5730\u4f7f\u7528\u70ba\u5fae\u8edf\u76f8\u95dc\u7522\u54c1\u7684\u9ed8\u8a8d\u641c\u7d22\u5f15\u64ce\uff0c\u6709\u6578\u767e\u842c\u7684\u4f7f\u7528\u8005\u5c07\u5176\u7528\u4f5c\u9996\u9078\u641c\u7d22\u5f15\u64ce\u3002\u7531\u65bc\u5728 Bing \u4e0a\u4e5f\u6709\u5f88\u591a\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u56e0\u6b64\uff0c\u70ba\u4f60\u7684\u696d\u52d9\u7533\u8acb Bing \u5546\u5bb6\u540d\u55ae (Bing Places) \u662f\u76f8\u7576\u91cd\u8981\u7684\u4e00\u6b65\u3002<\/p>\n\n\n\n<p><strong>\u70ba\u4ec0\u9ebc\u8981\u7533\u8acb Bing \u5546\u5bb6\uff1f<\/strong><\/p>\n\n\n\n<ol>\n<li><strong>\u64f4\u5927\u53ef\u8996\u7bc4\u7587<\/strong>\uff1aBing \u64c1\u6709\u5927\u91cf\u7684\u7528\u6236\uff0c\u7533\u8acb Bing \u5546\u5bb6\u540d\u55ae\u53ef\u4ee5\u8b93\u66f4\u591a\u7684\u6f5b\u5728\u5ba2\u6236\u627e\u5230\u4f60\u7684\u696d\u52d9\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u7db2\u7ad9\u6d41\u91cf<\/strong>\uff1a\u6709\u6548\u5730\u4f7f\u7528 Bing \u5546\u5bb6\u540d\u55ae\u53ef\u4ee5\u63d0\u9ad8\u4f60\u7684\u7db2\u7ad9\u5728 Bing \u641c\u7d22\u7d50\u679c\u4e2d\u7684\u6392\u540d\uff0c\u9032\u4e00\u6b65\u63d0\u9ad8\u7db2\u7ad9\u7684\u8a2a\u554f\u91cf\u3002<\/li>\n\n\n\n<li><strong>\u589e\u5f37\u54c1\u724c\u5f62\u8c61<\/strong>\uff1a\u5b8c\u6574\u4e14\u8a73\u7d30\u7684 Bing \u5546\u5bb6\u540d\u55ae\u53ef\u4ee5\u7d66\u4f60\u7684\u6f5b\u5728\u5ba2\u6236\u7559\u4e0b\u5c08\u696d\u4e14\u53ef\u4fe1\u7684\u5f62\u8c61\u3002<\/li>\n<\/ol>\n\n\n\n<p><strong>\u5982\u4f55\u7533\u8acb Bing \u5546\u5bb6\uff1f<\/strong><\/p>\n\n\n\n<p>\u7533\u8acb Bing \u5546\u5bb6\u540d\u55ae\u7684\u6d41\u7a0b\u8207 Google My Business \u76f8\u4f3c\uff1a<\/p>\n\n\n\n<ol>\n<li><strong>\u8072\u660e\u4f60\u7684\u540d\u55ae<\/strong>\uff1a\u8a2a\u554f Bing Places \u7684\u5b98\u65b9\u7db2\u7ad9\uff0c\u4e26\u6309\u7167\u6307\u793a\u63d0\u4ea4\u4f60\u7684\u696d\u52d9\u8cc7\u8a0a\u3002<\/li>\n\n\n\n<li><strong>\u5b8c\u6210\u4f60\u7684\u540d\u55ae\u8cc7\u6599<\/strong>\uff1a\u8f38\u5165\u4f60\u7684\u696d\u52d9\u8a73\u7d30\u8cc7\u8a0a\uff0c\u5305\u62ec\u696d\u52d9\u540d\u7a31\u3001\u5730\u5740\u3001\u806f\u7d61\u8cc7\u8a0a\u3001\u696d\u52d9\u5c0f\u6642\u3001\u670d\u52d9\u7bc4\u7587\u7b49\u7b49\u3002<\/li>\n\n\n\n<li><strong>\u9a57\u8b49\u4f60\u7684\u540d\u55ae<\/strong>\uff1a\u4f60\u5c07\u901a\u904e\u96fb\u8a71\u3001\u90f5\u4ef6\u6216\u90f5\u5bc4\u7684\u65b9\u5f0f\u63a5\u6536\u5230\u9a57\u8b49\u78bc\u3002\u63a5\u6536\u5230\u9a57\u8b49\u78bc\u5f8c\uff0c\u8fd4\u56de\u5230 Bing Places \u7db2\u7ad9\u4e26\u8f38\u5165\u9a57\u8b49\u78bc\u4f86\u5b8c\u6210\u9a57\u8b49\u6d41\u7a0b\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u5b8c\u6210\u9019\u4e9b\u6b65\u9a5f\u5f8c\uff0c\u4f60\u7684\u696d\u52d9\u8cc7\u8a0a\u5c07\u5728 Bing \u641c\u7d22\u7d50\u679c\u4e2d\u51fa\u73fe\uff0c\u8b93\u66f4\u591a\u7684\u6f5b\u5728\u5ba2\u6236\u53ef\u4ee5\u627e\u5230\u4f60\u7684\u696d\u52d9\u3002<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.bing.com\/webmasters\/help\/webmasters-guidelines-30fba23a\" target=\"_blank\" rel=\"noreferrer noopener\">Bing Webmaster Guidelines<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.impression.co.uk\/blog\/bing-differ-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bing vs Google: Search Engine Comparison<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"81\">\u512a\u5316\u6211\u7684\u5546\u5bb6\u5217\u8868\uff1a\u5be6\u969b\u7684\u6b65\u9a5f\u8207\u7b56\u7565<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Google My Business Optimisation - How to Turn Your Listing into a Client Magnet \ud83e\uddf2 in 2022\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/YSD5vIRR99M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u50c5\u50c5\u8072\u660eGoogle\u6211\u7684\u5546\u5bb6\u662f\u4e0d\u5920\u7684\uff0c\u7562\u7adf\uff0c\u4f60\u7684\u4e3b\u8981\u76ee\u6a19\u662f\u8981\u51fa\u73fe\u5728\u641c\u5c0b\u5217\u8868\u4e2d\uff0c\u6240\u4ee5\u4f60\u9084\u9700\u8981\u7528\u6b63\u78ba\u7684\u65b9\u5f0f\u4f86\u9032\u884c\u512a\u5316\u3002<\/p>\n\n\n\n<p>\u512a\u5316 Google \u6211\u7684\u5546\u5bb6\u5217\u8868\u4e0d\u50c5\u6709\u52a9\u65bc\u63d0\u9ad8\u4f60\u7684\u5728\u5730\u6392\u540d\uff0c\u9084\u80fd\u63d0\u5347\u6f5b\u5728\u5ba2\u6236\u7684\u9ad4\u9a57\uff0c\u4e26\u8b93\u4ed6\u5011\u66f4\u5bb9\u6613\u627e\u5230\u4f60\u7684\u5546\u5bb6\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662fGoogle\u78ba\u5b9a\u672c\u5730\u6392\u540d\u7684\u65b9\u5f0f\u3002\u5728\u6c7a\u5b9a\u986f\u793a\u4ec0\u9ebc\u7d50\u679c\u6642\uff0cGoogle \u6703\u53c3\u8003 3 \u500b\u56e0\u7d20\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hd-64a692328bac4\"><strong>\u76f8\u95dc\u6027<\/strong><\/h3>\n\n\n\n<p>\u6839\u64daGoogle\u7684\u8aaa\u6cd5\uff0c\u76f8\u95dc\u6027\u662f\u6307\u672c\u5730\u5217\u8868\u8207\u67d0\u4eba\u6b63\u5728\u641c\u7d22\u7684\u5167\u5bb9\u7684\u5339\u914d\u7a0b\u5ea6\u3002\u6dfb\u52a0\u5b8c\u6574\u800c\u8a73\u7d30\u7684\u5546\u5bb6\u4fe1\u606f\u53ef\u4ee5\u5e6b\u52a9 Google \u66f4\u597d\u5730\u4e86\u89e3\u4f60\u7684\u5546\u5bb6\u4e26\u5c07\u5546\u5bb6\u4fe1\u606f\u8207\u76f8\u95dc\u641c\u7d22\u5339\u914d\u3002<\/p>\n\n\n\n<ol>\n<li><strong>\u5b8c\u6574\u4e14\u7cbe\u78ba\u7684\u5546\u696d\u8cc7\u6599<\/strong>\uff1a\u78ba\u4fdd\u6240\u6709\u7684\u5546\u696d\u8cc7\u6599\u5982\u516c\u53f8\u540d\u7a31\u3001\u5730\u5740\u3001\u96fb\u8a71\u865f\u78bc\u3001\u7db2\u7ad9\u3001\u5de5\u4f5c\u6642\u9593\u7b49\u90fd\u662f\u6700\u65b0\u4e14\u6b63\u78ba\u7684\u3002\u5305\u542b\u4e00\u500b\u7cbe\u78ba\u7684\u5546\u696d\u63cf\u8ff0\u548c\u9078\u64c7\u6b63\u78ba\u7684\u985e\u5225\u4e5f\u975e\u5e38\u91cd\u8981\u3002\u5982\u679c\u4f60\u4e0d\u78ba\u5b9a\u61c9\u8a72\u9078\u64c7\u54ea\u500b\u985e\u5225\uff0c\u4f60\u53ef\u4ee5\u5728 Google \u4e0a\u641c\u7d22\u4f60\u63d0\u4f9b\u7684\u4e3b\u8981\u670d\u52d9\uff0c\u7136\u5f8c\u770b\u770b\u6392\u540d\u9760\u524d\u7684\u7d50\u679c\u90fd\u9078\u64c7\u4e86\u54ea\u500b\u985e\u5225\u3002<\/li>\n\n\n\n<li><strong>\u9ad8\u8cea\u91cf\u7684\u5716\u7247<\/strong>\uff1a\u6839\u64da\u4e00\u9805\u7814\u7a76\uff0c\u4e0a\u50b3\u66f4\u591a\u9ad8\u8cea\u91cf\u7684\u5716\u7247\u53ef\u4ee5\u63d0\u9ad8\u4f60\u5728\u5730\u5716\u5305\u4e2d\u7684\u6392\u540d\u3002\u4f60\u61c9\u8a72\u81f3\u5c11\u4e0a\u50b3\u4ee5\u4e0b\u7684\u5716\u7247\uff1a\u5ba4\u5167\u7167\u7247\u3001\u5916\u90e8\u7167\u7247\u3001\u5de5\u4f5c\u3001\u7522\u54c1\u6216\u670d\u52d9\u7684\u5716\u7247\u3001\u54e1\u5de5\u7167\u7247\uff08\u5982\u679c\u6709\u7684\u8a71\uff09\uff0c\u4e26\u78ba\u4fdd\u9019\u4e9b\u5716\u7247\u90fd\u662f\u6e05\u6670\u4e14\u5177\u6709\u63cf\u8ff0\u6027\u7684\u3002<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hd-64a692328bace\"><strong>\u8ddd\u96e2<\/strong><\/h3>\n\n\n\n<p>\u641c\u7d22\u7d50\u679c\u8207\u641c\u7d22\u4e2d\u4f7f\u7528\u7684\u3010\u4f4d\u7f6e\u8853\u8a9e\u3011\u7684\u8ddd\u96e2\u6709\u591a\u9060\uff1f\u5982\u679c\u7528\u6236\u672a\u5728\u641c\u7d22\u4e2d\u6307\u5b9a\u4f4d\u7f6e\uff0cGoogle \u5c07\u6839\u64da\u5c0d\u5176\u4f4d\u7f6e\u7684\u4e86\u89e3\u4f86\u8a08\u7b97\u8ddd\u96e2\u3002<\/p>\n\n\n\n<p>\u96d6\u7136\u4f60\u7121\u6cd5\u63a7\u5236\u7528\u6236\u7684\u4f4d\u7f6e\uff0c\u4f46\u4f60\u53ef\u4ee5\u78ba\u4fdd\u4f60\u7684\u5730\u5740\u8cc7\u8a0a\u662f\u7cbe\u78ba\u4e14\u5b8c\u6574\u7684\u3002\u8a18\u4f4f\uff0c\u5982\u679c\u4f60\u7684\u5546\u5bb6\u63d0\u4f9b\u9001\u8ca8\u670d\u52d9\u6216\u8005\u670d\u52d9\u7bc4\u570d\u8d85\u51fa\u4f60\u7684\u5be6\u9ad4\u5730\u9ede\uff0c\u90a3\u9ebc\u4f60\u53ef\u4ee5\u5c07\u9019\u4e9b\u5340\u57df\u6dfb\u52a0\u5230\u4f60\u7684\u670d\u52d9\u7bc4\u570d\u4e2d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hd-64a692328bad7\"><strong>\u77e5\u540d\u5ea6<\/strong><\/h3>\n\n\n\n<p>\u77e5\u540d\u5ea6\u57fa\u65bc Google \u5f9e\u7db2\u7d61\u4e0a\u7372\u5f97\u7684\u6709\u95dc\u4f01\u696d\u7684\u4fe1\u606f\uff08\u5982\u9023\u7d50\u3001\u6587\u7ae0\u548c\u76ee\u9304\uff09\u3002\u8c37\u6b4c\u8a55\u8ad6\u6b21\u6578\u548c\u5206\u6578\u88ab\u7d0d\u5165\u672c\u5730\u641c\u7d22\u6392\u540d\uff1a\u66f4\u591a\u8a55\u8ad6\u548c\u6b63\u9762\u8a55\u50f9\u53ef\u80fd\u6703\u63d0\u9ad8\u4f01\u696d\u7684\u672c\u5730\u6392\u540d\u3002<\/p>\n\n\n\n<ol>\n<li><strong>\u9f13\u52f5\u5ba2\u6236\u7559\u4e0b\u8a55\u8ad6<\/strong>\uff1aGoogle \u8a55\u8ad6\u7684\u6b21\u6578\u548c\u8a55\u5206\u5c07\u88ab\u7d0d\u5165\u5728\u5730\u641c\u7d22\u7684\u6392\u540d\u8003\u91cf\uff0c\u56e0\u6b64\u9f13\u52f5\u6eff\u610f\u7684\u5ba2\u6236\u7559\u4e0b\u6b63\u9762\u7684\u8a55\u8ad6\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002<\/li>\n\n\n\n<li><strong>\u5b8c\u6574\u7684\u63cf\u8ff0\u548c\u554f\u7b54<\/strong>\uff1aGoogle \u5141\u8a31\u4f60\u5728\u5217\u8868\u4e2d\u6dfb\u52a0 750 \u5b57\u7684\u63cf\u8ff0\uff0c\u56e0\u6b64\u76e1\u4f60\u6240\u80fd\u5730\u5beb\u51fa\u4e00\u500b\u5438\u5f15\u4eba\u7684\u63cf\u8ff0\uff0c\u4e26\u5728\u5176\u4e2d\u5305\u542b\u8207\u4f60\u696d\u52d9\u76f8\u95dc\u7684\u95dc\u9375\u5b57\u3002\u6b64\u5916\uff0c\u4f60\u4e5f\u53ef\u4ee5\u5229\u7528\u554f\u7b54\u90e8\u5206\u4f86\u56de\u7b54\u4f60\u7684\u6f5b\u5728\u5ba2\u6236\u53ef\u80fd\u6703\u554f\u7684\u554f\u984c\u3002<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-\">\u5982\u4f55\u512a\u5316\u201cGoogle \u6211\u7684\u5546\u5bb6\u201d<\/h3>\n\n\n\n<p>1.\u64c1\u6709\u5b8c\u6574\u6e96\u78ba\u7684\u5546\u696d\u8cc7\u6599\u6a94\u6848\u3002\u9019\u5305\u62ec\u4f60\u7684\u516c\u53f8\u540d\u7a31\u3001\u5730\u5740\u3001\u96fb\u8a71\u865f\u78bc\u3001\u7db2\u7ad9\u3001\u985e\u5225\u3001\u63cf\u8ff0\u3001\u7167\u7247\u3001\u5de5\u4f5c\u6642\u9593\u3001\u5e38\u898b\u554f\u984c\u7b49\u3002<\/p>\n\n\n\n<p>2.\u70ba\u4f60\u7684\u696d\u52d9\u9078\u64c7\u6b63\u78ba\u7684\u985e\u5225\u3002\u5982\u679c\u4f60\u4e0d\u77e5\u9053\u81ea\u5df1\u5c6c\u65bc\u54ea\u500b\u985e\u5225\uff0c\u8acb\u5728 Google \u4e0a\u641c\u7d22\u4f60\u63d0\u4f9b\u7684\u4e3b\u8981\u670d\u52d9\uff0c\u7136\u5f8c\u67e5\u770b\u6392\u540d\u9760\u524d\u7684\u7d50\u679c\u5c6c\u65bc\u54ea\u500b\u985e\u5225\u3002<\/p>\n\n\n\n<p>3.\u4e0a\u50b3\u9ad8\u54c1\u8cea\u3001\u63cf\u8ff0\u6027\u7684\u5716\u7247\u3002\u4e00\u9805\u7814\u7a76\u8868\u660e\uff0c\u64c1\u6709\u66f4\u591a\u5716\u7247\u7684\u4f01\u696d\u5728\u5730\u5716\u5305\u4e2d\u7684\u6392\u540d\u66f4\u9ad8\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u8acb\u78ba\u4fdd\u81f3\u5c11\u4e0a\u50b3\uff1a<\/p>\n\n\n\n<p>\u2013 3 \u5f35\u5ba4\u5167\u7167\u7247<br>\u2013 3 \u5f35\u5916\u90e8\u7167\u7247<br>\u2013 \u5de5\u4f5c\u3001\u7522\u54c1\u6216\u670d\u52d9\u7684\u5716\u7247<br>\u2013 \u54e1\u5de5\u7684\u7167\u7247\uff08\u5982\u679c\u6709\u7684\u8a71\uff09\uff0c\u6700\u597d\u5728\u70ba\u5ba2\u6236\u670d\u52d9\u6642\u62cd\u651d<\/p>\n\n\n\n<p>4.\u586b\u5beb\u5b8c\u6574\u8cc7\u8a0a\u3002Google \u5141\u8a31\u4f60\u5728\u5217\u8868\u4e2d\u6dfb\u52a0 750 \u500b\u5b57\u7684\u63cf\u8ff0\uff0c\u56e0\u6b64\u8acb\u78ba\u4fdd\u76e1\u4f60\u6240\u80fd\u7684\u5beb\u5b8c\u6574\uff0c\u4e26\u5728\u5176\u4e2d\u5305\u542b\u8207\u4f60\u696d\u52d9\u76f8\u95dc\u7684\u95dc\u9375\u5b57\u3002<\/p>\n\n\n\n<p>5.\u586b\u5beb\u554f\u7b54\u90e8\u5206\u3002\u5229\u7528\u5e38\u898b\u554f\u984c\u56de\u7b54\u4f60\u7684\u6f5b\u5728\u5ba2\u6236\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"82\">\u6210\u70ba\u7279\u5b9a\u5229\u57fa\u7db2\u7ad9\u7684\u76ee\u9304\uff1a\u5982\u4f55\u5be6\u65bd\u4ee5\u53ca\u512a\u9ede\uff1f<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Local SEO How To Use Directory Submission Sites 2020\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/Kj2l4WxOXFQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u5c0b\u60f3\u4f60\u5229\u57fa\u76f8\u95dc\u7684\u7db2\u7ad9\uff0c\u60f3\u8fa6\u6cd5\u5728\u4e0a\u9762\u653e\u4e0a\u4f60\u7684\u9023\u7d50<\/p>\n\n\n\n<p>\u5229\u57fa\u7db2\u7ad9\u64c1\u6709\u9019\u4e9b\u7279\u5fb5\uff1a<\/p>\n\n\n\n<ul>\n<li>\u5b83\u5011\u8207\u4f60\u7684\u696d\u52d9\u76f8\u95dc<\/li>\n\n\n\n<li>\u4ed6\u5011\u7784\u51c6\u4f60\u7684\u7406\u60f3\u5ba2\u6236<\/li>\n\n\n\n<li>\u4f60\u7684\u76ee\u6a19\u6f5b\u5728\u5ba2\u6236\u4e0d\u65b7\u8a2a\u554f\u9019\u4e9b\u7db2\u7ad9<\/li>\n\n\n\n<li>\u4f60\u7684\u7af6\u722d\u5c0d\u624b\u5f88\u53ef\u80fd\u5df2\u7d93\u5728\u7db2\u7ad9\u4e0a\u5217\u51fa<\/li>\n\n\n\n<li>\u4f60\u53ef\u4ee5\u5728\u7db2\u7ad9\u4e0a\u4ee5\u67d0\u7a2e\u5f62\u5f0f\u5ba3\u50b3\u81ea\u5df1\uff0c\u4e26\u51fa\u73fe\u5728\u4f60\u7406\u60f3\u7684\u53d7\u773e\u9762\u524d<\/li>\n\n\n\n<li>\u5b83\u5011\u53ef\u4ee5\u5145\u7576\u8fce\u5408\u7279\u5b9a\u5229\u57fa\u5e02\u5834\u7684\u8ff7\u4f60\u641c\u7d22\u5f15\u64ce\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u6210\u70ba\u7279\u5b9a\u5229\u57fa\u7db2\u7ad9\u7684\u76ee\u9304\u53ef\u4ee5\u70ba\u4f60\u7684\u7db2\u7ad9\u5e36\u4f86\u76f8\u95dc\u7684\u6d41\u91cf\u548c\u589e\u52a0\u4f60\u7684\u5728\u7dda\u80fd\u898b\u5ea6\uff0c\u540c\u6642\u9019\u4e5f\u662f\u4e00\u7a2e\u53ef\u884c\u7684\u93c8\u63a5\u5efa\u7acb\u7b56\u7565\u3002\u4e0b\u9762\u662f\u5982\u4f55\u5be6\u65bd\u548c\u5b83\u7684\u512a\u9ede\uff1a<\/p>\n\n\n\n<p><strong>\u5982\u4f55\u5be6\u65bd\uff1a<\/strong><\/p>\n\n\n\n<ol>\n<li><strong>\u7814\u7a76\u548c\u8b58\u5225\u5229\u57fa\u7db2\u7ad9<\/strong>\uff1a\u9996\u5148\uff0c\u4f60\u9700\u8981\u8b58\u5225\u548c\u4f60\u7684\u696d\u52d9\u76f8\u95dc\uff0c\u4e26\u4e14\u6709\u53ef\u80fd\u5438\u5f15\u4f60\u76ee\u6a19\u5ba2\u6236\u7684\u5229\u57fa\u7db2\u7ad9\u3002\u4f60\u53ef\u4ee5\u4f7f\u7528\u95dc\u9375\u5b57\u641c\u7d22\uff0c\u67e5\u770b\u793e\u5340\u8ad6\u58c7\uff0c\u751a\u81f3\u67e5\u770b\u7af6\u722d\u5c0d\u624b\u7684\u53cd\u5411\u93c8\u63a5\u4f86\u627e\u5230\u9019\u4e9b\u7db2\u7ad9\u3002<\/li>\n\n\n\n<li><strong>\u806f\u7e6b\u7db2\u7ad9\u64c1\u6709\u8005<\/strong>\uff1a\u4e00\u65e6\u627e\u5230\u9019\u4e9b\u7db2\u7ad9\uff0c\u4f60\u53ef\u4ee5\u901a\u904e\u4ed6\u5011\u7684\u806f\u7e6b\u65b9\u5f0f\uff08\u5982\u806f\u7e6b\u8868\u683c\u3001\u96fb\u5b50\u90f5\u4ef6\u6216\u793e\u4ea4\u5a92\u9ad4\uff09\u5411\u4ed6\u5011\u8868\u793a\u4f60\u5e0c\u671b\u5728\u4ed6\u5011\u7684\u7db2\u7ad9\u4e0a\u5217\u51fa\u4f60\u7684\u696d\u52d9\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u5167\u5bb9<\/strong>\uff1a\u4f60\u53ef\u80fd\u9700\u8981\u63d0\u4f9b\u4e00\u4e9b\u6709\u50f9\u503c\u7684\u5167\u5bb9\u4f86\u8d0f\u5f97\u4ed6\u5011\u7684\u4fe1\u4efb\u548c\u5217\u5165\u4ed6\u5011\u7684\u76ee\u9304\u3002\u9019\u53ef\u80fd\u662f\u4e00\u500b\u95dc\u65bc\u4f60\u7684\u696d\u52d9\u7684\u8a73\u7d30\u63cf\u8ff0\u3001\u4e00\u4e9b\u6709\u7528\u7684\u6587\u7ae0\uff0c\u6216\u8005\u662f\u4e00\u500b\u95dc\u65bc\u4f60\u7684\u7522\u54c1\u6216\u670d\u52d9\u7684\u8a73\u7d30\u8a55\u8ad6\u3002<\/li>\n<\/ol>\n\n\n\n<p><strong>\u512a\u9ede\uff1a<\/strong><\/p>\n\n\n\n<ol>\n<li><strong>\u589e\u52a0\u7db2\u7ad9\u7684\u80fd\u898b\u5ea6\u548c\u54c1\u724c\u610f\u8b58<\/strong>\uff1a\u5728\u5229\u57fa\u7db2\u7ad9\u4e0a\u88ab\u5217\u51fa\u6703\u8b93\u4f60\u7684\u696d\u52d9\u5c0d\u4f60\u7684\u76ee\u6a19\u5ba2\u6236\u66f4\u5177\u53ef\u898b\u6027\uff0c\u4e26\u6709\u52a9\u65bc\u63d0\u9ad8\u54c1\u724c\u610f\u8b58\u3002<\/li>\n\n\n\n<li><strong>\u7372\u5f97\u9ad8\u8cea\u91cf\u7684\u53cd\u5411\u93c8\u63a5<\/strong>\uff1a\u9019\u4e9b\u5229\u57fa\u7db2\u7ad9\u7684\u53cd\u5411\u93c8\u63a5\u901a\u5e38\u4f86\u81ea\u5177\u6709\u9ad8\u95dc\u806f\u6027\u7684\u9801\u9762\uff0c\u9019\u4e0d\u50c5\u5c0d SEO \u6709\u597d\u8655\uff0c\u9084\u53ef\u80fd\u63d0\u9ad8\u8f49\u63db\u7387\uff0c\u56e0\u70ba\u9019\u4e9b\u8a2a\u554f\u8005\u5df2\u7d93\u5c0d\u4f60\u7684\u7522\u54c1\u6216\u670d\u52d9\u6709\u8208\u8da3\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u6392\u540d<\/strong>\uff1a\u9019\u7a2e\u7b56\u7565\u9084\u53ef\u4ee5\u63d0\u9ad8\u4f60\u7684\u641c\u7d22\u5f15\u64ce\u6392\u540d\uff0c\u56e0\u70ba Google \u548c\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u8a8d\u70ba\u9019\u4e9b\u4f86\u81ea\u76f8\u95dc\u548c\u6709\u6b0a\u5a01\u6027\u7684\u7db2\u7ad9\u7684\u53cd\u5411\u93c8\u63a5\u662f\u4f60\u7684\u7db2\u7ad9\u54c1\u8cea\u7684\u6307\u6a19\u3002<\/li>\n\n\n\n<li><strong>\u5438\u5f15\u5c08\u9580\u7684\u6d41\u91cf<\/strong>\uff1a\u7531\u65bc\u9019\u4e9b\u5229\u57fa\u7db2\u7ad9\u7684\u8a2a\u554f\u8005\u662f\u5c0b\u627e\u7279\u5b9a\u4fe1\u606f\u7684\uff0c\u56e0\u6b64\u4ed6\u5011\u6709\u66f4\u9ad8\u7684\u53ef\u80fd\u6027\u6210\u70ba\u4f60\u7684\u5ba2\u6236\u6216\u8a02\u95b1\u8005\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"83-google-reviews\">\u5982\u4f55\u56de\u8986\u8a55\u8ad6\u53ca\u7372\u53d6\u8a55\u8ad6 (Google Reviews)\uff1f<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Include keywords in Google Reviews for Higher Rankings\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/csYFbk169mE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Google\u9f13\u52f5\u5176\u7528\u6236\u56de\u8986\u4ed6\u5011\u5728\u201d\u6211\u7684\u5546\u5bb6\u201d\u4e2d\u7372\u5f97\u7684\u8a55\u8ad6\u3002<\/p>\n\n\n\n<p>\u9019\u8868\u660e\u4f60\u95dc\u5fc3\u4f60\u7684\u5ba2\u6236\u3002<\/p>\n\n\n\n<p>\u4f60\u7372\u5f97\u7684\u6b63\u9762\u8a55\u50f9\u8d8a\u591a\uff0c\u4f60\u7684\u696d\u52d9\u5c31\u8d8a\u53d7\u4fe1\u4efb\uff0c\u56e0\u6b64\uff0c\u6d41\u91cf\u548c\u5ba2\u6236\u5c31\u6703\u8d8a\u591a\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u4f60\u653e\u5165\u5217\u8868\u7684\u5167\u5bb9\u8d8a\u591a\uff0c\u4f60\u5c31\u8d8a\u6709\u6a5f\u6703\u8986\u84cb\u8207\u696d\u52d9\u76f8\u95dc\u7684\u66f4\u5927\u7bc4\u570d\u7684\u95dc\u9375\u5b57\uff0c\u5f9e\u800c\u63d0\u9ad8\u5217\u8868\u7684\u76f8\u95dc\u6027\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u7684\u5546\u5bb6\u7f3a\u5c11\u8a55\u8ad6\uff0c\u90a3\u9ebc\u662f\u6642\u5019\u7372\u53d6\u4e00\u4e9b\u8a55\u8ad6\u4e86\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5982\u4f55\u5be6\u8e10\u548c\u638c\u63e1\u5728Google\u6211\u7684\u5546\u5bb6\u7372\u53d6\u8a55\u8ad6\u7684\u7b56\u7565\uff1a<\/p>\n\n\n\n<p><strong>\u5982\u4f55\u56de\u8986\u8a55\u8ad6<\/strong><\/p>\n\n\n\n<ol>\n<li><strong>\u53ca\u6642\u56de\u61c9<\/strong>\uff1a\u7121\u8ad6\u8a55\u8ad6\u662f\u6b63\u9762\u9084\u662f\u8ca0\u9762\uff0c\u4f60\u90fd\u61c9\u8a72\u8fc5\u901f\u4f5c\u51fa\u56de\u61c9\u3002\u9019\u4e0d\u50c5\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6236\u6eff\u610f\u5ea6\uff0c\u9084\u80fd\u7d66\u672a\u4f86\u7684\u5ba2\u6236\u7559\u4e0b\u7a4d\u6975\u4e14\u5c08\u696d\u7684\u5370\u8c61\u3002<\/li>\n\n\n\n<li><strong>\u8b1d\u8b1d\u4f60\u7684\u8a55\u8ad6\u8005<\/strong>\uff1a\u7121\u8ad6\u8a55\u8ad6\u7684\u5167\u5bb9\u5982\u4f55\uff0c\u90fd\u8a18\u5f97\u611f\u8b1d\u8a55\u8ad6\u8005\u82b1\u6642\u9593\u7d66\u4f60\u7684\u696d\u52d9\u7559\u4e0b\u53cd\u994b\u3002<\/li>\n\n\n\n<li><strong>\u8655\u7406\u8ca0\u9762\u8a55\u8ad6<\/strong>\uff1a\u5982\u679c\u6536\u5230\u8ca0\u9762\u8a55\u8ad6\uff0c\u8acb\u4fdd\u6301\u51b7\u975c\u4e14\u5c08\u696d\uff0c\u4e26\u63d0\u4f9b\u4e00\u7a2e\u89e3\u6c7a\u554f\u984c\u7684\u65b9\u6cd5\u3002\u9019\u53ef\u80fd\u6d89\u53ca\u5c0d\u554f\u984c\u7684\u9053\u6b49\uff0c\u4e26\u63d0\u4f9b\u66f4\u6539\u7684\u65b9\u6cd5\u6216\u76f4\u63a5\u806f\u7e6b\u4f60\u89e3\u6c7a\u554f\u984c\u7684\u65b9\u5f0f\u3002<\/li>\n<\/ol>\n\n\n\n<p><strong>\u5982\u4f55\u7372\u53d6\u8a55\u8ad6<\/strong><\/p>\n\n\n\n<ol>\n<li><strong>\u76f4\u63a5\u8acb\u6c42<\/strong>\uff1a\u6700\u76f4\u63a5\u7684\u65b9\u5f0f\u5c31\u662f\u5411\u4f60\u7684\u5ba2\u6236\u6216\u7528\u6236\u76f4\u63a5\u8acb\u6c42\u8a55\u8ad6\u3002\u9019\u53ef\u4ee5\u5728\u4ea4\u6613\u7d50\u675f\u6642\uff0c\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\uff0c\u6216\u8005\u5728\u4f60\u7684\u7db2\u7ad9\u4e0a\u6dfb\u52a0\u4e00\u500b\u8acb\u6c42\u8a55\u8ad6\u7684\u93c8\u63a5\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u4f9b\u512a\u8cea\u670d\u52d9<\/strong>\uff1a\u63d0\u4f9b\u51fa\u8272\u7684\u7522\u54c1\u6216\u670d\u52d9\u80fd\u9f13\u52f5\u7528\u6236\u81ea\u767c\u6027\u5730\u7559\u4e0b\u597d\u8a55\u3002<\/li>\n\n\n\n<li><strong>\u5229\u7528\u793e\u4ea4\u5a92\u9ad4<\/strong>\uff1a\u5728\u4f60\u7684\u793e\u4ea4\u5a92\u9ad4\u5e33\u865f\u4e0a\u8acb\u6c42\u8a55\u8ad6\u4e5f\u662f\u4e00\u7a2e\u6709\u6548\u7684\u65b9\u5f0f\uff0c\u4f60\u53ef\u4ee5\u5728\u90a3\u88e1\u5efa\u7acb\u4e00\u500b\u793e\u5340\u4e26\u8207\u4f60\u7684\u7c89\u7d72\u4e92\u52d5\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u900f\u904e\u9019\u4e9b\u65b9\u6cd5\uff0c\u4f60\u53ef\u4ee5\u6709\u6548\u5730\u7ba1\u7406\u4f60\u7684Google\u8a55\u8ad6\uff0c\u63d0\u9ad8\u4f60\u7684\u7db2\u8def\u8072\u8b7d<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=0W5q1X42y44\" target=\"_blank\" rel=\"noreferrer noopener\">How to Get Google Reviews For My Business<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"84-google--google-posts-\">\u767c\u5e03 Google \u8cbc\u6587 (Google Posts) \u7684\u65b9\u6cd5\u53ca\u5176\u5f71\u97ff<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Create Posts on Google My Business\" width=\"720\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/UDt7j16UQ5c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Google\u8cbc\u6587\u662f\u4e00\u7a2e\u7531Google\u63d0\u4f9b\u7684\u514d\u8cbb\u5de5\u5177\uff0c\u5b83\u53ef\u4ee5\u8b93\u4f01\u696d\u76f4\u63a5\u5728Google\u641c\u5c0b\u7d50\u679c\u9801\u9762\u548c\u5730\u5716\u4e0a\u767c\u5e03\u4fe1\u606f\u3002\u9019\u6a23\uff0c\u7576\u7528\u6236\u641c\u7d22\u4f60\u7684\u4f01\u696d\u6216\u54c1\u724c\u6642\uff0c\u4ed6\u5011\u5c31\u53ef\u4ee5\u5728Google\u6211\u7684\u5546\u5bb6\u5361\u7247\u4e2d\u770b\u5230\u4f60\u7684Google\u8cbc\u6587\u3002\u9019\u4e0d\u50c5\u53ef\u4ee5\u63d0\u9ad8\u4f60\u7684\u696d\u52d9\u80fd\u898b\u5ea6\uff0c\u800c\u4e14\u9084\u53ef\u4ee5\u4fc3\u9032\u7528\u6236\u53c3\u8207\uff0c\u5f15\u5c0e\u4ed6\u5011\u8a2a\u554f\u4f60\u7684\u7db2\u7ad9\u6216\u5be6\u9ad4\u5e97\u9762\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5982\u4f55\u767c\u5e03Google\u8cbc\u6587\u7684\u6b65\u9a5f\uff1a<\/p>\n\n\n\n<ol>\n<li>\u767b\u9304\u5230\u4f60\u7684Google\u6211\u7684\u5546\u5bb6\u8cec\u6236\u3002<\/li>\n\n\n\n<li>\u5728\u5100\u8868\u677f\u4e2d\uff0c\u9078\u64c7\u201c\u5275\u5efa\u8cbc\u6587\u201d\u6216\u5728\u201c\u4e3b\u9801\u201d\u90e8\u5206\u4e2d\uff0c\u9078\u64c7\u201c\u5275\u5efa\u65b0\u8cbc\u6587\u201d\u3002<\/li>\n\n\n\n<li>\u9078\u64c7\u4f60\u8981\u767c\u5e03\u7684\u8cbc\u6587\u985e\u578b\uff0c\u4f8b\u5982\uff1a\u66f4\u65b0\u3001\u4e8b\u4ef6\u3001\u512a\u60e0\u6216\u7522\u54c1\u3002<\/li>\n\n\n\n<li>\u6dfb\u52a0\u8cbc\u6587\u7684\u6a19\u984c\u548c\u5167\u5bb9\uff0c\u5982\u679c\u9700\u8981\uff0c\u9084\u53ef\u4ee5\u6dfb\u52a0\u7167\u7247\u6216\u8996\u983b\u3002<\/li>\n\n\n\n<li>\u5982\u679c\u4f60\u60f3\u8981\u5f15\u5c0e\u7528\u6236\u9032\u884c\u67d0\u7a2e\u64cd\u4f5c\uff0c\u6bd4\u5982\u8a2a\u554f\u4f60\u7684\u7db2\u7ad9\uff0c\u5247\u53ef\u4ee5\u6dfb\u52a0\u4e00\u500b\u6309\u9215\u4e26\u8a2d\u7f6e\u4e00\u500b\u93c8\u63a5\u3002<\/li>\n\n\n\n<li>\u9ede\u64ca\u201c\u9810\u89bd\u201d\u4f86\u67e5\u770b\u4f60\u7684\u8cbc\u6587\uff0c\u78ba\u8a8d\u6c92\u6709\u932f\u8aa4\u5f8c\uff0c\u9ede\u64ca\u201c\u767c\u5e03\u201d\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u4f60\u7684Google\u8cbc\u6587\u5c07\u7acb\u5373\u986f\u793a\u5728\u4f60\u7684Google\u6211\u7684\u5546\u5bb6\u5217\u8868\u4e2d\u3002\u6bcf\u5468\u81f3\u5c11\u767c\u5e03\u4e00\u6b21\u66f4\u65b0\u53ef\u4ee5\u4fdd\u6301\u4f60\u7684\u8cbc\u6587\u65b0\u9bae\u548c\u76f8\u95dc\u3002\u9019\u4e9b\u66f4\u65b0\u53ef\u4ee5\u5305\u62ec\u516c\u544a\u3001\u93c8\u63a5\u5230\u4f60\u7684\u6700\u65b0\u5e16\u5b50\uff0c\u63d0\u4f9b\u6298\u6263\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>Google\u8cbc\u6587\u7684\u5f71\u97ff\uff1a<\/p>\n\n\n\n<p>Google\u8cbc\u6587\u4e0d\u50c5\u53ef\u4ee5\u63d0\u9ad8\u4f60\u7684\u4f01\u696d\u5728Google\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u80fd\u898b\u5ea6\uff0c\u800c\u4e14\u9084\u53ef\u4ee5\u63d0\u4f9b\u66f4\u591a\u7684\u4e92\u52d5\u6a5f\u6703\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u8cbc\u6587\u4f86\u5ba3\u5e03\u65b0\u7522\u54c1\u7684\u63a8\u51fa\uff0c\u6216\u8005\u63d0\u4f9b\u4e00\u500b\u7279\u6b8a\u6298\u6263\u3002\u9019\u5c07\u5438\u5f15\u66f4\u591a\u7684\u7528\u6236\u9ede\u64ca\u4f60\u7684\u8cbc\u6587\uff0c\u4e26\u53ef\u80fd\u5c0e\u81f4\u66f4\u9ad8\u7684\u7db2\u7ad9\u6d41\u91cf\u548c\u92b7\u552e\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u56e0\u70baGoogle\u8cbc\u6587\u6703\u986f\u793a\u5728\u4f60\u7684Google\u6211\u7684\u5546\u5bb6\u5361\u7247\u4e2d\uff0c\u6240\u4ee5\u5b83\u5011\u4e5f\u53ef\u4ee5\u589e\u5f37\u4f60\u7684\u54c1\u724c\u5f62\u8c61\u3002\u4f60\u53ef\u4ee5\u5229\u7528Google\u8cbc\u6587\u4f86\u5c55\u793a\u4f60\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u6216\u8005\u5206\u4eab\u4f86\u81ea\u4f60\u7684\u54e1\u5de5\u6216\u5ba2\u6236\u7684\u7167\u7247\u548c\u6545\u4e8b\u3002<\/p>\n\n\n\n<p>\u4f7f\u7528Google\u8cbc\u6587\u662f\u4e00\u7a2e\u7c21\u55ae\u800c\u6709\u6548\u7684\u65b9\u6cd5\uff0c\u53ef\u4ee5\u63d0\u9ad8\u4f60\u7684\u7dda\u4e0a\u80fd\u898b\u5ea6\uff0c\u4e26\u76f4\u63a5\u8207\u4f60\u7684\u76ee\u6a19\u53d7\u773e\u9032\u884c\u4e92\u52d5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"85-nap--nameaddressphone\">\u78ba\u4fdd\u5728\u6574\u500b\u7db2\u7ad9\u4e0a\u5177\u6709\u4e00\u81f4\u7684 NAP \u4fe1\u606f (Name-Address-Phone)\uff1a\u5982\u4f55\u505a\u5230\uff1f<\/h2>\n\n\n\n<p>\u7db2\u7ad9\u4e0a\u4e00\u81f4\u7684 NAP \u4fe1\u606f (Name-Address-Phone) \u5c0d\u65bc\u672c\u5730 SEO \u7b56\u7565\u4f86\u8aaa\u81f3\u95dc\u91cd\u8981\uff0c\u56e0\u70ba\u5b83\u5f71\u97ff\u5230\u4f60\u7684\u4f01\u696d\u5728\u672c\u5730\u641c\u7d22\u7d50\u679c\u4e2d\u7684\u986f\u793a\u3002\u4ee5\u4e0b\u662f\u5982\u4f55\u78ba\u4fdd\u5728\u6574\u500b\u7db2\u7ad9\u4e0a\u5177\u6709\u4e00\u81f4\u7684 NAP \u4fe1\u606f\u7684\u6b65\u9a5f\uff1a<\/p>\n\n\n\n<ol>\n<li><strong>\u78ba\u5b9a\u6a19\u6e96\u683c\u5f0f<\/strong>\uff1a\u9996\u5148\uff0c\u4f60\u9700\u8981\u78ba\u5b9a\u540d\u7a31\u3001\u5730\u5740\u548c\u96fb\u8a71\u865f\u78bc\u7684\u6a19\u6e96\u683c\u5f0f\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u7684\u4f01\u696d\u540d\u7a31\u6709\u4efb\u4f55\u7e2e\u5beb\uff0c\u4f60\u9700\u8981\u6c7a\u5b9a\u662f\u4f7f\u7528\u5168\u540d\u9084\u662f\u7e2e\u5beb\u3002\u540c\u6a23\uff0c\u4f60\u9700\u8981\u78ba\u5b9a\u5730\u5740\u7684\u683c\u5f0f\uff0c\u5982\u662f\u5426\u5305\u542b\u8857\u9053\u3001\u57ce\u5e02\u548c\u90f5\u653f\u7de8\u78bc\uff0c\u4ee5\u53ca\u96fb\u8a71\u865f\u78bc\u7684\u683c\u5f0f\uff08\u662f\u5426\u5305\u542b\u570b\u5bb6\u548c\u5730\u5340\u4ee3\u78bc\uff09\u3002<\/li>\n\n\n\n<li><strong>\u6aa2\u67e5\u7db2\u7ad9<\/strong>\uff1a\u4e00\u65e6\u78ba\u5b9a\u4e86\u6a19\u6e96\u683c\u5f0f\uff0c\u4f60\u9700\u8981\u6aa2\u67e5\u7db2\u7ad9\u7684\u6bcf\u4e00\u500b\u90e8\u5206\uff0c\u78ba\u4fdd\u6240\u6709\u7684 NAP \u4fe1\u606f\u90fd\u7b26\u5408\u9019\u500b\u683c\u5f0f\u3002\u9019\u5305\u62ec\u9996\u9801\u3001\u806f\u7e6b\u6211\u5011\u9801\u9762\u3001\u9801\u8173\u3001\u982d\u90e8\u3001\u670d\u52d9\u9801\u9762\uff0c\u4ee5\u53ca\u6240\u6709\u53ef\u80fd\u5305\u542b NAP \u4fe1\u606f\u7684\u5730\u65b9\u3002<\/li>\n\n\n\n<li><strong>\u66f4\u65b0\u4e0d\u4e00\u81f4\u7684\u4fe1\u606f<\/strong>\uff1a\u5982\u679c\u5728\u6aa2\u67e5\u904e\u7a0b\u4e2d\u767c\u73fe\u4efb\u4f55\u4e0d\u4e00\u81f4\u7684 NAP \u4fe1\u606f\uff0c\u4f60\u9700\u8981\u7acb\u5373\u66f4\u65b0\u5b83\u3002\u5373\u4f7f\u662f\u4e00\u500b\u5c0f\u932f\u8aa4\u4e5f\u53ef\u4ee5\u5f71\u97ff\u4f60\u5728\u672c\u5730\u641c\u7d22\u7d50\u679c\u4e2d\u7684\u6392\u540d\u3002<\/li>\n\n\n\n<li><strong>\u4f7f\u7528\u7d50\u69cb\u5316\u6578\u64da<\/strong>\uff1a\u5728\u4f60\u7684\u7db2\u7ad9\u4e0a\u4f7f\u7528\u7d50\u69cb\u5316\u6578\u64da\uff08\u6216\u7a31\u70baSchema markup\uff09\u53ef\u4ee5\u5e6b\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u548c\u986f\u793a\u4f60\u7684 NAP \u4fe1\u606f\u3002\u4f60\u53ef\u4ee5\u4f7f\u7528 Schema.org \u63d0\u4f9b\u7684\u672c\u5730\u4f01\u696d\u6a19\u8a18\u4f86\u5be6\u73fe\u9019\u4e00\u9ede\u3002<\/li>\n\n\n\n<li><strong>\u5efa\u7acb\u5167\u90e8\u93c8\u63a5<\/strong>\uff1a\u5728\u4f60\u7684\u7db2\u7ad9\u5167\u90e8\uff0c\u61c9\u8a72\u6709\u93c8\u63a5\u6307\u5411\u542b\u6709 NAP \u4fe1\u606f\u7684\u4e3b\u8981\u9801\u9762\uff08\u4f8b\u5982\u806f\u7e6b\u6211\u5011\u9801\u9762\uff09\u3002\u9019\u53ef\u4ee5\u5e6b\u52a9\u641c\u7d22\u5f15\u64ce\u627e\u5230\u4e26\u78ba\u8a8d\u4f60\u7684 NAP \u4fe1\u606f\u3002<\/li>\n\n\n\n<li><strong>\u6aa2\u67e5\u4e26\u66f4\u65b0\u5916\u90e8\u5f15\u7528<\/strong>\uff1a\u9664\u4e86\u4f60\u81ea\u5df1\u7684\u7db2\u7ad9\u4e4b\u5916\uff0c\u4f60\u9084\u9700\u8981\u6aa2\u67e5\u548c\u66f4\u65b0\u5728\u5176\u4ed6\u7db2\u7ad9\u4e0a\u7684\u4f01\u696d\u5f15\u7528\uff0c\u4f8b\u5982\u5728 Google \u6211\u7684\u5546\u5bb6\u3001\u793e\u4ea4\u5a92\u9ad4\u8cec\u6236\u548c\u884c\u696d\u76ee\u9304\u4e2d\u7684 NAP \u4fe1\u606f\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u900f\u904e\u9019\u4e9b\u6b65\u9a5f\uff0c\u4f60\u53ef\u4ee5\u78ba\u4fdd\u5728\u6574\u500b\u7db2\u7ad9\u4e0a\u5177\u6709\u4e00\u81f4\u7684 NAP \u4fe1\u606f\uff0c\u9032\u800c\u63d0\u9ad8\u4f60\u7684\u672c\u5730\u641c\u7d22\u6392\u540d\u3002<\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/spadedesignlab.com\/what-is-nap-how-nap-helps-your-website-rankings\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is NAP And How NAP Helps Your Website Rankings<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.brightlocal.com\/learn\/local-citations-complete-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Local Citations: The Complete Guide<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-55.png\" alt=\"\u672c\u5730 SEO \u5177\u6709\u4e00\u81f4\u7684 NAP \u4fe1\u606f\" class=\"wp-image-23605\" srcset=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-55.png 768w, https:\/\/domyweb.org\/wp-content\/uploads\/image-55-384x384.png 384w, https:\/\/domyweb.org\/wp-content\/uploads\/image-55-170x170.png 170w, https:\/\/domyweb.org\/wp-content\/uploads\/image-55-300x300.png 300w, https:\/\/domyweb.org\/wp-content\/uploads\/image-55-600x600.png 600w, https:\/\/domyweb.org\/wp-content\/uploads\/image-55-100x100.png 100w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"86-nap-\">\u78ba\u4fdd\u5728\u6211\u7684\u5546\u5bb6\u548c\u793e\u7fa4\u4e0a\u5177\u6709\u4e00\u81f4\u7684 NAP \u4fe1\u606f\uff1a\u5176\u91cd\u8981\u6027\u53ca\u57f7\u884c\u7b56\u7565<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"SEO NAP Consistency - Boost Your Local SEO Rankings\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/czO1jf-ZIOU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u5728\u7db2\u7ad9\u4e0a\u64c1\u6709\u4e00\u81f4\u7684 NAP \u5f88\u5bb9\u6613\uff0c\u7136\u800c\uff0c\u5f88\u591a\u4eba\u4e26\u6c92\u6709\u5728\u6211\u7684\u5546\u5bb6\u548c\u793e\u7fa4\u4e0a\u4e5f\u4fdd\u6301\u4e00\u81f4\u7684NAP\u3002<\/p>\n\n\n\n<p>NAP\u4fe1\u606f\u662f\u6307\u4f60\u7684\u696d\u52d9\u540d\u7a31\u3001\u5730\u5740\u548c\u96fb\u8a71\u865f\u78bc\uff08Name, Address, Phone number\uff09\u3002\u70ba\u4e86\u6700\u5927\u7a0b\u5ea6\u5730\u512a\u5316\u4f60\u7684\u672c\u5730\u641c\u7d22\u6392\u540d\uff0c\u9019\u4e9b\u4fe1\u606f\u5728\u5404\u8655\u9700\u8981\u4e00\u81f4\u3002\u9019\u4e0d\u50c5\u5c0d\u65bc\u5ba2\u6236\u4f86\u8aaa\u5341\u5206\u91cd\u8981\uff0c\u56e0\u70ba\u4ed6\u5011\u53ef\u4ee5\u8f15\u6613\u627e\u5230\u4f60\u7684\u696d\u52d9\uff0c\u800c\u4e14\u641c\u7d22\u5f15\u64ce\u4e5f\u5f88\u91cd\u8996\u9019\u7a2e\u4e00\u81f4\u6027\u3002<\/p>\n\n\n\n<p><strong>\u70ba\u4ec0\u9ebc\u4e00\u81f4\u7684NAP\u4fe1\u606f\u5982\u6b64\u91cd\u8981\uff1f<\/strong><\/p>\n\n\n\n<p>\u641c\u7d22\u5f15\u64ce\u4f7f\u7528\u4f60\u7684NAP\u4fe1\u606f\u4f86\u5224\u5b9a\u4f60\u7684\u516c\u53f8\u7684\u771f\u5be6\u6027\u548c\u53ef\u9760\u6027\u3002\u82e5\u4f60\u7684\u4fe1\u606f\u5728\u7db2\u4e0a\u4e0d\u4e00\u81f4\uff0c\u641c\u7d22\u5f15\u64ce\u53ef\u80fd\u6703\u8a8d\u70ba\u4f60\u7684\u696d\u52d9\u4e26\u4e0d\u771f\u5be6\uff0c\u7d50\u679c\u5c31\u662f\u964d\u4f4e\u4f60\u7684\u641c\u7d22\u6392\u540d\u3002<\/p>\n\n\n\n<p>\u4e00\u81f4\u7684NAP\u4fe1\u606f\u540c\u6a23\u5c0d\u4f60\u7684\u5ba2\u6236\u5f88\u91cd\u8981\u3002\u5982\u679c\u4ed6\u5011\u627e\u5230\u4e86\u932f\u8aa4\u7684\u96fb\u8a71\u865f\u78bc\u6216\u5730\u5740\uff0c\u53ef\u80fd\u5c31\u6703\u6d41\u5931\u9019\u4e9b\u6f5b\u5728\u7684\u5ba2\u6236\u3002<\/p>\n\n\n\n<p><strong>\u5982\u4f55\u78ba\u4fddNAP\u4fe1\u606f\u7684\u4e00\u81f4\u6027\uff1f<\/strong><\/p>\n\n\n\n<ol>\n<li><strong>\u6aa2\u67e5\u4f60\u7684\u6240\u6709\u5728\u7dda\u51fa\u73fe<\/strong>\uff1a\u5c07\u4f60\u7684NAP\u4fe1\u606f\u5217\u5728\u4e00\u500b\u8868\u683c\u4e2d\uff0c\u4e26\u6aa2\u67e5\u6bcf\u4e00\u500b\u5730\u65b9\uff0c\u5305\u62ec\u4f60\u7684\u7db2\u7ad9\u3001\u793e\u4ea4\u5a92\u9ad4\u5e33\u865f\u3001\u6211\u7684\u5546\u5bb6\u8cc7\u8a0a\u4ee5\u53ca\u5176\u4ed6\u4efb\u4f55\u4f60\u7684\u696d\u52d9\u53ef\u80fd\u51fa\u73fe\u7684\u5730\u65b9\u3002<\/li>\n\n\n\n<li><strong>\u66f4\u65b0\u4efb\u4f55\u4e0d\u4e00\u81f4\u7684\u4fe1\u606f<\/strong>\uff1a\u4e00\u65e6\u4f60\u767c\u73fe\u4efb\u4f55\u4e0d\u4e00\u81f4\u7684\u5730\u65b9\uff0c\u7acb\u5373\u9032\u884c\u66f4\u65b0\u3002\u5982\u679c\u4f60\u7121\u6cd5\u76f4\u63a5\u66f4\u6539\u4fe1\u606f\uff0c\u53ef\u80fd\u9700\u8981\u8207\u7db2\u7ad9\u7ba1\u7406\u54e1\u6216\u8005\u5e73\u53f0\u7684\u5ba2\u670d\u806f\u7e6b\u3002<\/li>\n\n\n\n<li><strong>\u5b9a\u671f\u6aa2\u67e5NAP\u4fe1\u606f<\/strong>\uff1a\u5373\u4f7f\u4f60\u5df2\u7d93\u78ba\u4fdd\u6240\u6709\u7684NAP\u4fe1\u606f\u4e00\u81f4\uff0c\u4e5f\u9700\u8981\u5b9a\u671f\u9032\u884c\u6aa2\u67e5\u3002\u7279\u5225\u662f\u7576\u4f60\u7684\u696d\u52d9\u4fe1\u606f\u8b8a\u52d5\u6642\uff08\u4f8b\u5982\u642c\u9077\u6216\u8005\u66f4\u6539\u96fb\u8a71\u865f\u78bc\uff09\uff0c\u66f4\u9700\u8981\u78ba\u4fdd\u6240\u6709\u7684\u4fe1\u606f\u540c\u6b65\u66f4\u65b0\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u5728\u4f60\u7684\u7db2\u7ad9\u3001\u6211\u7684\u5546\u5bb6\u548c\u5176\u4ed6\u793e\u7fa4\u4e0a\u4fdd\u6301\u4e00\u81f4\u7684 NAP \u4fe1\u606f\u5c07\u4f7f\u4f60\u5728\u672c\u5730\u641c\u5c0b\u4e2d\u6392\u540d\u524d 10%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"768\" height=\"476\" src=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-56.png\" alt=\"\" class=\"wp-image-23606\" srcset=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-56.png 768w, https:\/\/domyweb.org\/wp-content\/uploads\/image-56-510x316.png 510w, https:\/\/domyweb.org\/wp-content\/uploads\/image-56-225x139.png 225w, https:\/\/domyweb.org\/wp-content\/uploads\/image-56-300x186.png 300w, https:\/\/domyweb.org\/wp-content\/uploads\/image-56-600x372.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"87-brandmentions\">\u5c07\u54c1\u724c\u63d0\u53ca\u8f49\u8b8a\u6210\u9023\u7d50 (BrandMentions)\uff1a\u5be6\u969b\u6b65\u9a5f\u8207\u512a\u9ede<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"BrandMentions How-To on AppSumo\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/XXkt6l41IOA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u5728\u7db2\u8def\u4e0a\uff0c\u4f60\u7684\u54c1\u724c\u88ab\u63d0\u53ca\u4e26\u4e0d\u50c5\u50c5\u610f\u5473\u8457\u5225\u4eba\u5728\u8ac7\u8ad6\u4f60\uff0c\u66f4\u662f\u4e00\u7a2e\u5f37\u5927\u7684SEO\u5de5\u5177\uff0c\u5982\u679c\u80fd\u5920\u5c07\u9019\u4e9b\u63d0\u53ca\u8f49\u5316\u70ba\u93c8\u63a5\uff0c\u4f60\u7684\u7db2\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u6392\u540d\u5c07\u6703\u5f97\u5230\u63d0\u5347\u3002<\/p>\n\n\n\n<p>\u9019\u500b\u7b56\u7565\u7a31\u70baBrandMentions\u6216\u7a31\u54c1\u724c\u63d0\u53ca\uff0c\u4e0b\u9762\u5c31\u662f\u5be6\u65bd\u9019\u500b\u7b56\u7565\u7684\u6b65\u9a5f\u4ee5\u53ca\u5176\u5e36\u4f86\u7684\u597d\u8655\u3002<\/p>\n\n\n\n<p><strong>\u5be6\u969b\u6b65\u9a5f\uff1a<\/strong><\/p>\n\n\n\n<ol>\n<li><strong>\u767c\u73fe\u54c1\u724c\u63d0\u53ca<\/strong>\uff1a\u9996\u5148\uff0c\u4f60\u9700\u8981\u627e\u51fa\u5728\u7db2\u8def\u4e0a\u63d0\u53ca\u4f60\u54c1\u724c\u7684\u6240\u6709\u5730\u65b9\u3002\u9019\u53ef\u4ee5\u901a\u904e\u4f7f\u7528\u50cfGoogle Alerts\u6216\u8005BrandMentions\u7684\u5de5\u5177\u4f86\u9054\u6210\u3002<\/li>\n\n\n\n<li><strong>\u78ba\u8a8d\u93c8\u63a5\u7684\u5b58\u5728\u8207\u5426<\/strong>\uff1a\u5728\u627e\u5230\u63d0\u53ca\u4f60\u54c1\u724c\u7684\u5730\u65b9\u4e4b\u5f8c\uff0c\u6aa2\u67e5\u9019\u4e9b\u7db2\u7ad9\u662f\u5426\u5df2\u7d93\u93c8\u63a5\u5230\u4f60\u7684\u7db2\u7ad9\u3002\u5982\u679c\u5df2\u7d93\u93c8\u63a5\uff0c\u90a3\u9ebc\u7121\u9700\u63a1\u53d6\u9032\u4e00\u6b65\u7684\u884c\u52d5\u3002<\/li>\n\n\n\n<li><strong>\u806f\u7e6b\u7db2\u7ad9\u64c1\u6709\u8005<\/strong>\uff1a\u5982\u679c\u63d0\u53ca\u4f60\u54c1\u724c\u7684\u5730\u65b9\u6c92\u6709\u93c8\u63a5\u5230\u4f60\u7684\u7db2\u7ad9\uff0c\u90a3\u9ebc\u4f60\u9700\u8981\u8207\u7db2\u7ad9\u7684\u64c1\u6709\u8005\u6216\u7de8\u8f2f\u9032\u884c\u806f\u7e6b\uff0c\u4e26\u63d0\u51fa\u5c07\u63d0\u53ca\u8f49\u5316\u70ba\u93c8\u63a5\u7684\u8981\u6c42\u3002<\/li>\n<\/ol>\n\n\n\n<p><strong>\u512a\u9ede\uff1a<\/strong><\/p>\n\n\n\n<ol>\n<li><strong>\u63d0\u5347\u641c\u7d22\u5f15\u64ce\u6392\u540d<\/strong>\uff1a\u54c1\u724c\u63d0\u53ca\u7684\u8f49\u5316\u70ba\u93c8\u63a5\u53ef\u4ee5\u589e\u52a0\u4f60\u7db2\u7ad9\u7684\u53cd\u5411\u93c8\u63a5\u6578\u91cf\uff0c\u9019\u662f\u641c\u7d22\u5f15\u64ce\u6392\u540d\u7684\u91cd\u8981\u6307\u6a19\u3002<\/li>\n\n\n\n<li><strong>\u589e\u52a0\u7db2\u7ad9\u6d41\u91cf<\/strong>\uff1a\u93c8\u63a5\u4e0d\u50c5\u53ef\u4ee5\u63d0\u5347\u4f60\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u6392\u540d\uff0c\u4e5f\u53ef\u4ee5\u76f4\u63a5\u5c0e\u5411\u65b0\u7684\u6d41\u91cf\u5230\u4f60\u7684\u7db2\u7ad9\u3002<\/li>\n\n\n\n<li><strong>\u5efa\u7acb\u54c1\u724c\u6b0a\u5a01\u6027<\/strong>\uff1a\u7372\u5f97\u66f4\u591a\u7684\u53cd\u5411\u93c8\u63a5\u6703\u8b93\u4f60\u7684\u54c1\u724c\u770b\u8d77\u4f86\u66f4\u52a0\u5177\u6709\u6b0a\u5a01\u6027\uff0c\u56e0\u70ba\u5176\u4ed6\u7db2\u7ad9\u90fd\u8a8d\u70ba\u4f60\u7684\u5167\u5bb9\u503c\u5f97\u93c8\u63a5\u3002<\/li>\n\n\n\n<li><strong>\u5efa\u7acb\u884c\u696d\u95dc\u4fc2<\/strong>\uff1a\u900f\u904e\u8207\u63d0\u53ca\u4f60\u7684\u7db2\u7ad9\u64c1\u6709\u8005\u806f\u7e6b\uff0c\u4f60\u6709\u6a5f\u6703\u5efa\u7acb\u9577\u671f\u7684\u696d\u52d9\u95dc\u4fc2\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u4f60\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u5982\u679c\u4f60\u5df2\u7d93\u5728\u672c\u5730\u70ba\u5ba2\u6236\u670d\u52d9\u4e86\u5f88\u591a\u5e74\uff0c\u90a3\u9ebc\u4f60\u61c9\u8a72\u6703\u5728\u7db2\u8def\u4e0a\u88ab\u63d0\u53ca\u904e\u5e7e\u6b21\u3002<\/p>\n\n\n\n<p>\u9019\u6a23\u7684\u8a71\u4f60\u53ef\u4ee5\u5617\u8a66\u806f\u7e6b\u4ed6\u5011\uff0c\u4e26\u8981\u6c42\u4ed6\u5011\u5c07\u54c1\u724c\u63d0\u53ca\u8f49\u5316\u70ba\u93c8\u63a5\u3002<\/p>\n\n\n\n<h2 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