{"id":23637,"date":"2023-07-17T22:36:52","date_gmt":"2023-07-17T14:36:52","guid":{"rendered":"https:\/\/domyweb.org\/?p=23637"},"modified":"2024-02-12T22:07:15","modified_gmt":"2024-02-12T14:07:15","slug":"usp","status":"publish","type":"post","link":"https:\/\/domyweb.org\/usp\/","title":{"rendered":"\u4f60\u7684\u7368\u7279\u8ce3\u9ede(USP)\u662f\u4ec0\u9ebc\uff1f\u5b9a\u7fa9\u4f60\u54c1\u724c\u7684\u7368\u7279\u512a\u52e2"},"content":{"rendered":"\n<p>&#8220;USP&#8221; \u662f &#8220;Unique Selling 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decoding=\"async\" width=\"1060\" height=\"597\" src=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-66.png\" alt=\"\" class=\"wp-image-23640\" srcset=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-66.png 1060w, https:\/\/domyweb.org\/wp-content\/uploads\/image-66-510x287.png 510w, https:\/\/domyweb.org\/wp-content\/uploads\/image-66-225x127.png 225w, https:\/\/domyweb.org\/wp-content\/uploads\/image-66-768x433.png 768w, https:\/\/domyweb.org\/wp-content\/uploads\/image-66-300x169.png 300w, https:\/\/domyweb.org\/wp-content\/uploads\/image-66-600x338.png 600w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" 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class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1060\" height=\"597\" src=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-67.png\" alt=\"\" class=\"wp-image-23641\" srcset=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-67.png 1060w, https:\/\/domyweb.org\/wp-content\/uploads\/image-67-510x287.png 510w, https:\/\/domyweb.org\/wp-content\/uploads\/image-67-225x127.png 225w, https:\/\/domyweb.org\/wp-content\/uploads\/image-67-768x433.png 768w, https:\/\/domyweb.org\/wp-content\/uploads\/image-67-300x169.png 300w, https:\/\/domyweb.org\/wp-content\/uploads\/image-67-600x338.png 600w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" 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25 \u4ef6\u4f60\u611f\u5230\u597d\u5947\u7684\u6771\u897f\u3002\u4e00\u5b9a\u8981\u5177\u9ad4\uff0c\u4e0d\u8981\u8aaa\u201c\u6211\u5c0d\u8db3\u7403\u5f88\u597d\u5947\u201d\u3001\u8981\u8aaa\u5177\u9ad4\u5c0d\u8db3\u7403\u7684\u54ea\u500b\u6280\u8853\u52d5\u4f5c\u611f\u5230\u597d\u5947\u3002\u4f60\u7684\u6700\u521d\u52d5\u529b\u5c31\u5728\u9019 25 \u500b\u60f3\u6cd5\u4e4b\u4e2d\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u4f86\u4f60\u8981\u5c0b\u627e\u9019\u4e9b\u60f3\u6cd5\u4e4b\u9593\u7684\u4ea4\u96c6\u3002\u4f60\u6703\u767c\u73fe\u5176\u4e2d\u5e7e\u500b\u60f3\u6cd5\u4e4b\u9593\u6709\u806f\u7e6b\uff0c\u5b58\u5728\u5171\u540c\u9ede\u3002\u4e00\u65e6\u627e\u5230\uff0c\u4f60\u7684\u5927\u8166\u5c31\u6703\u5206\u6ccc\u4e00\u9ede\u591a\u5df4\u80fa\u3002\u591a\u5df4\u80fa\u80fd\u8b93\u4f60\u66f4\u52a0\u96c6\u4e2d\u8a3b\u610f\u529b\uff0c\u80fd\u63d0\u9ad8\u4f60\u601d\u7dad\u7684\u4fe1\u566a\u6bd4\uff0c\u80fd\u8b93\u4f60\u5728\u9019\u4e9b\u60f3\u6cd5\u7684\u806f\u7e6b\u4e4b\u4e0a\u518d\u7522\u751f\u65b0\u7684\u60f3\u6cd5\uff0c\u9084\u80fd\u52a0\u6df1\u8a18\u61b6\u3002\u800c\u4e14\u591a\u5df4\u80fa\u662f\u4e00\u7a2e\u734e\u52f5\u7269\u8cea\uff0c\u5b83\u6703\u8b93\u4f60\u611f\u89ba\u5f88\u597d\u3002\u627e\u5230\u9019\u500b\u9ede\uff0c\u4f60\u7684\u597d\u5947\u5fc3\u5c31\u6703\u758a\u52a0\uff0c\u4f60\u7684\u9a45\u52d5\u529b\u4e5f\u589e\u52a0\u4e86\u3002<\/p>\n\n\n\n<p>\u4e0b\u4e00\u6b65\u662f\u63a2\u7d22\u9019\u500b\u9ede\u3002\u4e0a\u7db2\u641c\u7d22\u6587\u737b\u3001\u770b\u8996\u983b\u3001\u95b1\u8b80\u76f8\u95dc\u7684\u66f8\u7c4d\uff0c\u958b\u59cb\u4f60\u7684\u8abf\u7814\u3002\u800c\u56e0\u70ba\u4f60\u662f\u5f9e\u597d\u5947\u5fc3\u51fa\u767c\u7684\uff0c\u4f60\u505a\u9019\u4ef6\u4e8b\u9760\u7684\u662f\u9a45\u52d5\uff0c\u800c\u4e0d\u662f\u52aa\u529b\uff1a\u4f60\u4e0d\u662f\u903c\u8457\u81ea\u5df1\u505a\u9019\u4ef6\u4e8b\u3002<\/p>\n\n\n\n<p>\u7136\u5f8c\u4f60\u8981\u8b93\u81ea\u5df1\u5c08\u696d\u4e00\u9ede\u3002\u6162\u6162\u7a4d\u7d2f\u9019\u500b\u9818\u57df\u7684\u5c08\u696d\u77e5\u8b58\uff0c\u4e86\u89e3\u5176\u4e2d\u7684\u6b77\u53f2\u6558\u4e8b\uff0c\u638c\u63e1\u5c08\u696d\u8853\u8a9e\uff0c\u8b93\u81ea\u5df1\u50cf\u4e00\u500b\u5167\u884c\u3002\u7136\u5f8c\u4f60\u5c31\u53ef\u4ee5\u8ddf\u4eba\u4ea4\u6d41\u4e86\u3002<\/p>\n\n\n\n<p>2.\u71b1\u60c5\uff08passion\uff09<\/p>\n\n\n\n<p>\u8868\u73fe\u51fa\u71b1\u60c5\uff0c\u5225\u4eba\u624d\u76f8\u4fe1\u4f60\u662f\u771f\u5e79\u3002\u71b1\u60c5\u7684\u6700\u5927\u597d\u8655\u5c31\u662f\u4f60\u9858\u610f\u8ddf\u4eba\u4ea4\u6d41\u3002\u53bb\u5c0b\u627e\u5fd7\u540c\u9053\u5408\u7684\u4eba\uff0c\u53ef\u4ee5\u662f\u540c\u4e8b\u3001\u670b\u53cb\u6216\u8005\u4e7e\u8106\u627e\u500b\u964c\u751f\u4eba\u3002\u628a\u4f60\u5b78\u5230\u7684\u6771\u897f\u8b1b\u7d66\u4ed6\u5011\u807d\u3002<\/p>\n\n\n\n<p>\u5225\u4eba\u6536\u5230\u4f60\u7684\u5206\u4eab\u6703\u7d66\u4f60\u7a4d\u6975\u7684\u53cd\u994b\u3002\u53cd\u994b\u4e0d\u4f46\u6703\u9032\u4e00\u6b65\u589e\u52a0\u4f60\u7684\u591a\u5df4\u80fa\uff0c\u9084\u80fd\u5920\u7d66\u4f60\u63d0\u4f9b\u50ac\u7522\u7d20\u3002\u50ac\u7522\u7d20\u80fd\u589e\u52a0\u4eba\u8207\u4eba\u4e4b\u9593\u7684\u4fe1\u4efb\u548c\u611b\u3002<\/p>\n\n\n\n<p>\u9019\u6a23\u4f60\u7684\u71b1\u60c5\u6703\u9032\u4e00\u6b65\u589e\u5f37\u4f60\u7684\u597d\u5947\u5fc3\uff0c\u9019\u5c31\u5f62\u6210\u4e86\u4e00\u500b\u6b63\u53cd\u994b\u5faa\u74b0\u3002\u73fe\u5728\u4e8b\u60c5\u6709\u9ede\u8d70\u4e0a\u6b63\u8ecc\u7684\u610f\u601d\u4e86\u3002<\/p>\n\n\n\n<p>3.\u76ee\u7684\uff08purpose\uff09<\/p>\n\n\n\n<p>\u6ce8\u610f\u201c\u76ee\u7684\u201d\u548c\u201c\u76ee\u6a19\u201d\uff08goal\uff09\u4e0d\u5b8c\u5168\u4e00\u6a23\u3002\u76ee\u6a19\u662f\u5f88\u5177\u9ad4\u7684\uff0c\u6bd4\u5982\u5728\u67d0\u500b\u6642\u9593\u4e4b\u524d\u5b8c\u6210\u67d0\u4ef6\u4e8b\uff1b\u76ee\u7684\u5247\u662f\u4e00\u500b\u5927\u6982\u7684\u65b9\u5411\uff0c\u6bd4\u5982\u6211\u8981\u89e3\u6c7a\u4eba\u985e\u7684\u98e2\u9913\u554f\u984c\u3002\u76ee\u7684\u662f\u4f60\u7684\u4f7f\u547d\u6240\u5728\uff0c\u662f\u4f60\u505a\u7684\u9019\u4ef6\u4e8b\u6709\u610f\u7fa9\u3002<\/p>\n\n\n\n<p>\u76ee\u7684\u6703\u8b93\u4f60\u7684\u5927\u8166\u6709\u9078\u64c7\u5730\u63a5\u6536\u4fe1\u606f\u3002\u4f60\u5927\u8166\u7684\u53f3\u5cf6\u76ae\u5c64\u6703\u8b8a\u5927\uff0c\u9019\u6709\u5229\u65bc\u9632\u6b62\u6291\u9b31\u75c7\u3002\u76ee\u7684\u5c0d\u8eab\u9ad4\u4e5f\u6709\u597d\u8655\u3002\u6709\u76ee\u7684\u611f\u7684\u4eba\uff0c\u4e2d\u98a8\u3001\u7661\u5446\u3001\u5fc3\u8840\u7ba1\u75be\u75c5\u7684\u767c\u75c5\u7387\u66f4\u4f4e\uff0c\u5de5\u4f5c\u52d5\u6a5f\u66f4\u5f37\uff0c\u751f\u7522\u529b\u6c34\u5e73\u3001\u6297\u6253\u58d3\u80fd\u529b\u3001\u5c08\u6ce8\u529b\u90fd\u66f4\u9ad8\u3002<\/p>\n\n\n\n<p>\u76ee\u7684\u6700\u91cd\u8981\u7684\u4f5c\u7528\u662f\u8b93\u4f60\u628a\u6ce8\u610f\u529b\u5f9e\u81ea\u5df1\u8eab\u4e0a\u8f49\u79fb\u5230\u4e8b\u60c5\u4e0a\u3002\u4f60\u4e0d\u518d\u53ea\u662f\u70ba\u4e86\u81ea\u5df1\u800c\u6d3b\uff0c\u4f60\u958b\u59cb\u70ba\u4e00\u9805\u4e8b\u696d\u8ca0\u8cac\u3002\u76ee\u7684\u9084\u80fd\u7522\u751f\u865f\u53ec\u529b\uff0c\u5438\u5f15\u5176\u4ed6\u4eba\u7684\u52a0\u5165\u3002<\/p>\n\n\n\n<p>\u6700\u597d\u7684\u76ee\u7684\u662f\u6240\u8b02\u201c\u5927\u898f\u6a21\u8b8a\u9769\u6027\u76ee\u7684\u201d\uff08Massive Transformative Purpose\uff0cMTP\uff09\uff0c\u4e5f\u5c31\u662f\u5b8f\u5927\u7684\u3001\u8981\u5e36\u4f86\u5de8\u5927\u8b8a\u5316\u7684\u76ee\u7684\u3002\u6bd4\u5982\u8aaa\u4f60\u60f3\u8981\u6d88\u9664\u4e00\u500b\u5730\u5340\u7684\u8ca7\u56f0\u3002\u5927\u898f\u6a21\u8b8a\u9769\u6027\u76ee\u7684\u662f\u5546\u696d\u7684\u91cd\u8981\u9a45\u52d5\u529b\uff0c\u4e5f\u662f\u4f01\u696d\u5b58\u5728\u7684\u57fa\u790e\u3002<\/p>\n\n\n\n<p>\u5217\u51fa 15 \u500b\u4f60\u6240\u80fd\u60f3\u5230\u7684\u76ee\u7684\uff0c\u518d\u628a\u4f60\u7684\u71b1\u60c5\u3001\u597d\u5947\u8ddf\u76ee\u7684\u806f\u7e6b\u5728\u4e00\u8d77\uff0c\u627e\u5230\u90a3\u500b\u5171\u540c\u9ede \u2014\u2014 \u9019\u53ef\u80fd\u5c31\u662f\u4f60\u8981\u505a\u7684\u4e8b\u696d\u3002<\/p>\n\n\n\n<p>\u6574\u500b\u64cd\u4f5c\u662f\u5f9e\u597d\u5947\u5fc3\u51fa\u767c\uff0c\u6fc0\u767c\u51fa\u71b1\u60c5\uff0c\u627e\u5230\u76ee\u7684\u3002\u800c\u9019\u9084\u53ea\u662f\u958b\u59cb\u7684\u958b\u59cb\u3002\u63a5\u4e0b\u4f86\u8981\u8003\u616e\u7684\u662f\u5982\u4f55\u628a\u9019\u4ef6\u4e8b\u6301\u7e8c\u5730\u505a\u4e0b\u53bb\u2026\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hd-64a692328b72d\">\u5167\u5bb9\u6f0f\u6d1e<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"597\" src=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-68.png\" alt=\"\" class=\"wp-image-23642\" srcset=\"https:\/\/domyweb.org\/wp-content\/uploads\/image-68.png 1060w, https:\/\/domyweb.org\/wp-content\/uploads\/image-68-510x287.png 510w, https:\/\/domyweb.org\/wp-content\/uploads\/image-68-225x127.png 225w, https:\/\/domyweb.org\/wp-content\/uploads\/image-68-768x433.png 768w, https:\/\/domyweb.org\/wp-content\/uploads\/image-68-300x169.png 300w, https:\/\/domyweb.org\/wp-content\/uploads\/image-68-600x338.png 600w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><\/figure>\n\n\n\n<p>\u4f60\u5fc5\u9808\u8f49\u63db\u5167\u5bb9\uff0c\u601d\u8003\u4e00\u4e0b\u5728\u4f60\u7684\u5c08\u696d\u9818\u57df\u4e2d\uff0c\u662f\u4e0d\u662f\u6709\u4ec0\u9ebc\u5207\u5165\u9ede\u80fd\u5920\u91cd\u65b0\u8a6e\u91cb\u5167\u5bb9\u3002<\/p>\n\n\n\n<p>\u7c21\u55ae\u4f86\u8aaa\u5c31\u662f\u4f60\u7684\u5167\u5bb9\u5fc5\u9808\u8981\u6709\u6240\u4e0d\u540c\uff0c\u5fc5\u9808\u586b\u6eff\u7121\u4eba\u586b\u88dc\u7684\u5167\u5bb9\u6f0f\u6d1e\u3002\u8981\u627e\u5230\u7121\u4eba\u89e3\u6c7a\u7684\u554f\u984c\u9818\u57df\uff0c\u7528\u4f60\u7684\u5167\u5bb9\u53bb\u958b\u62d3\u9019\u7247\u9818\u57df\u3002\u8f49\u63db\u5167\u5bb9\u662f\u8b93\u4f60\u5728\u5e02\u5834\u4e2d\u8207\u773e\u4e0d\u540c\u7684\u95dc\u9375\u3002<\/p>\n\n\n\n<p>\u8209\u500b\u4f8b\u5b50:<\/p>\n\n\n\n<p>\u6700\u5feb\u901f\u5ea6\u7ac4\u5347\u4e0a\u767e\u842cYoutuber\u7684\u3010<a href=\"https:\/\/www.youtube.com\/channel\/UCHfY_EOzB1i57hYLSw_rYMg\" target=\"_blank\" rel=\"noreferrer noopener\">\u7406\u79d1\u592a\u592a<\/a>\u3011\uff0c\u4ed6\u7684\u7368\u7279\u8ce3\u9ede\u662f\u4ec0\u9ebc\u5462?<\/p>\n\n\n\n<ul>\n<li>\u5c08\u696d\u77e5\u8b58: \u77fd\u8c37\u7684\u751f\u7269\u91ab\u5b78\u5de5\u7a0b\u5e2b\uff0c\u64c1\u6709\u79d1\u5b78\u76f8\u95dc\u7684\u5c08\u696d\u77e5\u8b58\u3002<\/li>\n\n\n\n<li>\u8208\u8da3\u611b\u597d:\u5206\u4eab\u7406\u6027\u79d1\u5b78\u7684\u89c0\u5ff5\u7d66\u8eab\u908a\u4eba\u3002<\/li>\n\n\n\n<li>\u5167\u5bb9\u6f0f\u6d1e:Youtube\u7f3a\u5c11\u5f9e\u79d1\u5b78\u89d2\u5ea6\u4f86\u89e3\u91cb\u751f\u6d3b\u7684\u5167\u5bb9\u3002\u9019\u7a2e\u77e5\u8b58\u578b\u7684Youtuber\u542b\u91d1\u91cf\u5f88\u9ad8\uff0c\u5728\u63a5\u696d\u914d\u7684\u542b\u91d1\u91cf\u751a\u81f3\u6bd4\u5df2\u6709200\u842c\u8a02\u95b1\u7684\u963f\u6ef4\u82f1\u6587\u4f86\u7684\u9ad8\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u800c\u6211\u6700\u559c\u6b61\u7684Youtuber\u3010<a href=\"https:\/\/www.youtube.com\/channel\/UCMUnInmOkrWN4gof9KlhNmQ\" target=\"_blank\" rel=\"noreferrer 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